April 16, 2014
Kenshoo published an infographic today detailing first-quarter performance of paid search and social advertising. The infographic highlights quarter-over-quarter and year-over-year changes for key metrics in both search and social.
[Click to enlarge]
October 27, 2014
With the holiday shopping season just weeks away, retailers will want to start thinking (if they haven’t already) about several areas in which they should have robust preparation. One area in particular is social media.
Folke Lemaitre, founder and …More...
March 11, 2014
NAME: Joe Lezon
COMPANY: Alex and Ani
JOB TITLE: Chief Technology Officer (CTO)
Here’s how social media helps me in my everyday life: It allows me to stay connected with friends and family, while at the same time providing relevant …More...
January 30, 2014
With millions of Americans logging on to social media sites like Facebook and Twitter multiple times a day, it has not only become one of the most popular ways to keep tabs on friends, but also a place to gripe …More...
September 22, 2014
Going into the 2014 holiday shopping season, retailers are spending more on tools focused on data capture (social media, email and SEO) than on mobile, according to a July survey conducted by Edelman Berland on behalf of eBay Enterprise.
The study …More...
January 7, 2014
With most marketers and merchants having social media objectives, yet not quantifying results, there needs to be a relatively easy way to report on social media marketing.
The following is not only about reporting on social media-generated awareness, engagement, sales …More...
December 26, 2013
Consumers are lashing out on Facebook at UPS and FedEx because Christmas gifts that were guaranteed to be under the tree did not arrive on time.
UPS’s Facebook posts are protected and cannot be embedded. However, FedEx has not chosen …More...
December 16, 2013
The act of showrooming is seeing a growth that cuts across a variety of demographic segments, according to the Holidays Retail Trends study by CFI Group. This is due in part to mobile technology, and practiced by a majority of …More...
August 16, 2014
Samir Palnitkar, President of ShopSocially, and Tim Ahlenius, Senior Digital Strategist at Americaneagle.com, presented a webinar in July showcasing strategies to boost SEO rank using social signals.
Palnitkar and Ahlenius said retailers can unlock the latent power of social …More...
November 18, 2013
Did you know that 67% of brand followers on Twitter will end up buying that brand? This infographic from SocialAnnex will show you how your business can utilize social networks to reach and engage new customers.
[Click the infographic to enlarge]