ratings-and-reviews

May 26, 2015




Leveraging Ratings, Reviews to Improve the Customer Experience

Ratings and reviews not only provide credibility for your business but make the purchase decision an easier one for your customer, attendees were told at a session at Operations Summit 2015.

“Who is telling your story?” asked Debra Ellis, founder of …

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In customer experience, Customer Service

NastyGal-2

May 26, 2015




Nasty Gal Learns to Play Nice with Big Data

Nasty Gal, an apparel retailer, saw explosive growth in a short period of time that allowed it to attract millions of new customers due to its brand, loyal social following and online engagement, according to a case study.

Nasty Gal’…

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In Big Data, Ecommerce

360-degree-customer-view-puzzle

May 13, 2015




What Consumer Preference Really Means For Today’s Retail Marketer

The old four P’s of marketing – price, product, promotion and place – worked as well as they could for retailers using traditional media to influence customer purchase behavior and drive shoppers to stores. However, the time and distance between when an …

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In Blog, Marketing

BowandDrape6

March 31, 2015




Bow & Drape Creates Awareness through Social Media

Just before the holiday season, I came across a brand on Instagram called Bow & Drape. I had never heard of the brand, nor did I know what they made. Targeted toward women, Bow & Drape allows its customers to create custom …

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In Blog, Ecommerce

social-media-icons-ipad-300

April 23, 2015




Mobile and Social as Key Ecommerce Drivers?

Due to the shift in customers’ online shopping behaviors, successful retailers are employing certain tactics to meet – and make the most of – the shift consumers’ needs. Let’s explore five top trends, including social selling, the death of Black Friday, …

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In Blog, Ecommerce

Pinterest--300

May 11, 2015




Why Your Brand Should Be on Pinterest

By now most brands are aware they need to be on social media, but many never get beyond Facebook and Twitter. By limiting yourself you could be missing out on huge marketing opportunities presented by other social media sites. Pinterest, …

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In Blog, Marketing

consumer data, consumer data privacy, consumer data protection, data privacy, Federal Trade Commission, FTC, General Wireless, RadioShack, RadioShack bankruptcy, personally identifiable information, PII

May 11, 2015




5 Ways E-Retailers Can Leverage Data to Increase ROI

E-retailers have access to a massive amount of consumer data and that data can be tremendously valuable, but many might not know which data points to leverage to meet their business goals. However, it is critical for entrepreneurs to take …

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In Blog, Data & Analytics

Operations Summit 2015, JackThreads, ecommerce, customer care, customer experience, customer call center, call center, contact center, social media, social media customer care

March 27, 2015




JackThreads Talks About Using Social Media in the Contact Center

David Tull, Customer Engagement Manager with Jackthreads and a speaker at Operations Summit 2015 (April 14-16, Louisville, KY), talks with Multichannel Merchant Senior Editor Mike O’Brien about how the startup began with a focus on social media in the contact center, …

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In customer experience, customer experience

scot-wingo-300

May 4, 2015




Scot Wingo Resigns as ChannelAdvisor’s CEO

Scot Wingo resigned as CEO of ChannelAdvisor, the company he co-founded in 1999, on April 28, according to an 8-K filing made today with the Securities and Exchange Commission. The announcement, however, was not made until after ChannelAdvisor released its first-quarter 2015 financial …

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In Marketplaces, News

India ecommerce

April 30, 2015




Consumers in India Becoming Mobile Savvy

More and more ecommerce companies in India are seeing a rapid increase in the usage of mobile, as consumers are increasingly becoming mobile savvy and using their devices to shop online.

YStats.com reported  in 2013 that mobile data traffic had …

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In Global, Marketing

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