Amazon, Amazon.com, Amazon Prime, Amazon Prime Now, Prime Now, same-day delivery, one-hour delivery, drones, Amazon drones, U.S. Senate, FAA, Federal Aviation Administration

July 15, 2015




Amazon Claims Prime Day is a Success

Despite numerous consumer complaints on social media, Amazon is claiming Prime Day to be a success.

“Prime Day peak order rates have already surpassed 2014 Black Friday,” said Greg Greeley, Vice President Amazon Prime, in a press release issued at 3:30 p….

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In News, PR Newswire

mobile commerce, retail geo-targeting, social media marketing, customer reviews

July 13, 2015




4 Tips for Driving Offline Sales from Online

Advertisements and valuable content can bring your audience to your website, but what is driving them to your physical store? Even though customers are able to view and purchase items online, more than 90% of consumers are still more inclined to …

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In Blog, Engagement

local-mobile-prompt-current-location-300

July 9, 2015




Capturing and Captivating the Impulse Buyer

Summer’s here and the time is right… for buying a new cooler. Your potential customer needs to replace his aging one, but how will you capture this impulse buyer? Back in the 90s, when he bought his aging one, he …

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In Engagement, executive summary

packaging, retail packaging, ecommerce, ecommerce orders, premium packaging

July 8, 2015




How to Retain Loyal Customers with Premium Packaging

In the age of Instagram, appearances are everything and brand packaging is no exception. A brand looking to grow, reach new shoppers and retain a loyal customer base needs to go above and beyond with memorable packaging. This encourages consumers …

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In Blog, customer experience

Branding, ecommerce branding, ecommerce, Patagonia, brand audit

July 6, 2015




5 Tips for Rethinking Your Brand Identity

With new, innovative brands hitting the ecommerce market, you may be thinking about how your business can stay ahead of existing and emerging competition. Nothing will cut through the market clutter better than a strong brand identity that your customers …

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In Blog, Branding

CatalogImage300

July 15, 2015




The State of the Catalog is Healthy

Merchants continue to recognize the value of the printed catalog in today’s digital world. It’s a channel that many are using to drive consumers to the website, help build brand awareness and sell products.For many it is …

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In Catalog, executive summary

July 14, 2015




Thank You For Registering

5 Keys for Using Social to Drive Digital Marketing Success
August 5, 2015, 2:00PM ET

You have successfully registered for the webinar and will shortly receive your email confirmation with all your login information. We look forward to your participation on August 5, 2015 at 2:00…

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In Uncategorized

SocialMediaIcon-300

April 22, 2015




The Next Phase of Social Media Marketing: Consumer Loyalty

It’s been years of listening, creating content, engaging with customers and fixing problems– all through social media. And, on the back-end of it all, marketers strive to create value by making sense of the connection between emails and sales …

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In Blog, Marketing

the-week-that-was-300

June 26, 2015




Week in Review: Confederate Flags Pulled After Sales Spikes

The Confederate flag was in the news this week… a lot…

The controversy surrounding the Confederate flag spilled to ecommerce sites and shopping carts, as retailers scrambled to stop sales of the Confederate flag this week.

The bans have come …

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In Ecommerce, Executive

SocialMediaIcon-300

June 22, 2015




5 Tips to Turn Followers into Buyers

Merchants today are all in some way using social media to leverage their brand and products, whether it’s through Facebook, Pinterest or Instagram, social media is becoming an emerging channel.

Lou Paglia, chief product officer and co-founder of customer …

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In Marketing, Must Reads

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