July 6, 2016

How to Upsell to Shoppers on Their Way to the Shopping Cart

I was recently shopping on day planner and stationary ecommerce site Erin Condren Designs and while I was trying to make a purchase, I couldn’t help but notice how many ways Erin Condren Designs was trying to upsell to …


In Blog, Ecommerce


June 27, 2016

How to Get Started with Big Data and the Cloud

There are plenty of good reasons why many retailers haven’t moved data processing to the cloud yet. Many have decades of legacy systems built up, including data processes that may have taken years to architect. It’s been challenging …


In Blog, Data & Analytics


July 20, 2016

Controlling the Chaos: Why Progressive Mobile Matters

Progressive mobile can give your web visitors a premium app-quality experience and take your conversion rate to levels comparable to desktop. If that isn’t enough to get your attention, you also save time and money on your native app …


In Blog, Ecommerce


June 22, 2016

How to Delight Customers with a Subscription Services Approach

A few months ago I began to subscribe to ipsy, a beauty product subscription company. Each month I get a cosmetic bag, also known as a “Glam Bag” from ipsy with five items curated based on my personal preferences.

The …


In Blog, Branding


June 21, 2016

JD.com is Invading Britain to Promote Chinese Ecommerce

JD.com will host a week-long roadshow of “British Week” activities in the United Kingdom from June 22 to June 30 to enable more British brands to sell direct to consumers across China.

The program will include educational workshops and conferences for …


In Ecommerce, Global


July 9, 2016

Customer Experience is the New Key Differentiator

According to WalkerInfo, by 2020 customer experience will overtake price and product as the most important brand differentiator. WalkerInfo is in no way alone in this theory. According to Gartner, 50% of product investment projects will be driven towards customer experience innovations, …


In Blog, customer experience


June 20, 2016

Why Large Retailers Are Acquiring Flash Sale Sites

Large retailers acquiring major flash sale sites are slowly becoming the norm in today’s retail landscape.  Major retailers like QVC, Hudson’s Bay Co., and more recently Bed Bath & Beyond have all taken the plunge in making already established …


In Branding, Ecommerce


July 8, 2016

eBags to Piggyback Amazon on Prime Day

Will ecommerce shoppers look at Prime Day as a day to hunt for bargains on Amazon alone, or will they surf the entire Internet?

Data from SimilarWeb suggests that Amazon’s Prime Day, which had 179 million combined mobile and desktop visits …


In Ecommerce, marketplaces

Steve Madden logo

June 16, 2016

Mobile, Personalization, Relevance Key to Milennials at Steve Madden

Retailers need to have more of a mobile-first mentality, a high degree of personalization and a strong loyalty focus if they’re going to reach, engage and retain millennial shoppers, according to Mark Friedman, president of ecommerce for youth apparel …


In Branding, Channel Integration


March 15, 2016

The Rise of Social Media in Online Retail

While social media only accounts for a small portion of total retail sales, it still has a major impact on a customer’s buying and shopping behavior.
This infographic by SnapParcel, offers a variety of statistics and figures about social media …


In Infographics, Marketing

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