b2b-stock-photo

August 12, 2015




B2B Ecommerce Can’t Completely Copy its B2C Counterparts

[caption id="attachment_70392" align="alignright" width="140"] Steven Baruch, MSC Industrial Supply[/caption]

The more B2B ecommerce changes, the more it stays the same

Yes, there are more bells and whistles than ever in B2B ecommerce, but there’s not …

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In B2B, B2B

data-recovery-300

August 11, 2015




4 Tips for Identifying the Most Profitable Lead Sources

There are nearly 1 billion active sites on the Internet today. As a marketer, think about that — each one of these is a potential source of new leads. The sources are out there — B2C marketers responsible for growing and …

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In Blog, Data & Analytics

tractor-supply-300

August 9, 2015




IBM Does Complete Redesign of Tractor Supply

IBM (NYSE:IBM) and Tractor Supply Company (NASDAQ: TSCO), the largest rural lifestyle retail store chain in the United States, today announced a partnership to revamp and migrate the company’s online retail operation to IBM to provide Tractor Supply …

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In Ecommerce, News

social-media

June 22, 2015




Selling on Social Media is Certainly a Trend

With 1.5% of ecommerce web traffic being driven from social media, for most merchants today, social media is still an emerging channel.

“Even with the amount of airtime and media coverage social media gets, it’s still in a stage of …

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In Marketing, Must Reads

August 21, 2015




Multichannel Merchant Source Directory

If You’re Looking for New Customers for Your Products, Services and Technologies
Here are six reasons why you should be in Multichannel Merchant’s Source Directory:

Be front and center when brand marketers are looking for partners, new products, service …

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In mcm, Source Directory

DHLs-Americas-hub-at-Cincinnati-Northern-Kentucky-International-Airport-300

August 26, 2015




DHL Continues Investment in Cincinnati/Northern Kentucky International Airport

DHL, the world’s leading global express and logistics company, is continuing to invest in its Americas hub at the Cincinnati/Northern Kentucky International Airport (CVG) to ensure that it will have the capacity needed to meet the demands of …

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In Global, Operations & Fulfillment

Fishie-300

June 19, 2015




Bass Pro Shops Goes Fishing with Social Media

In an email marketing campaign and on its website, Bass Pro Shops asked its customers to post a selfie of their latest catch using the hashtag #Fishie, donate to the “Teach a Child to Fish” program and challenge five friends …

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In Ecommerce, Email

July 14, 2015




5 Keys for Using Social to Drive Digital Marketing Success

FREE ON-DEMAND WEBINAR
5 Keys for Using Social to Drive Digital Marketing Success
Millions of people visit social media sites every day, but many businesses still struggle with how to capture these interactions and use them to drive more personalized marketing. …

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In Webinars

360-degree-customer-view-puzzle

August 4, 2015




Don’t Just Personalize Customer Experiences, Localize Them

Every brand knows that broad, blanketed marketing messages are no longer effective. Personalized customer experience is becoming more vital than ever to an organization’s success, yet only 1% of businesses are providing excellent customer experiences according to Forrester’s latest …

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In customer experience, Global

mobile-barcode-scanning-300

August 3, 2015




3 Ways Brick-and-Mortar Stores Can Win at Webrooming

There is no stopping the rise of online shopping. The product options are endless, it’s simple, more convenient, often cost-efficient—and the list goes on. It’s no shock that ecommerce has been lauded the future of retail, reaching $1.5 …

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In Blog, Ecommerce

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