petsmart300

September 8, 2014




PetSmart Acquires Pet360

PetSmart announced last week that it is planning to acquire ecommerce pet retailer Pet360. The transaction is expected to be complete this month.

“Although online sales are still a relatively small part of the pet products industry, we expect them …

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In News

hashtag-300

September 8, 2014




5 Ways Hashtags Build Marketing Muscle

Just a few short years ago, the ‘#’ symbol meant ‘number’ or ‘pound,’ depending on where you lived. In 2007, a suggestion was made to Twitter to use # to tag group conversations – Twitter initially rejected the idea saying, “These things are for …

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In Channel Integration, Marketing

September 4, 2014




Bronto Software Launches New Cart Recovery App

Durham, NC – Sept. 3, 2014 – Bronto Software, the leading marketing platform for commerce, today launched Cart Recovery, an app that will help retailers bring back customers who have left their online shopping carts, turning potential lost sales into actual revenue. Designed …

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In Press Releases

GlobalFlags300

September 4, 2014




Luxury Brands Yet to Fully Embrace Global Ecommerce

While the global B2C ecommerce market is booming, there are luxury brands that have yet to embrace this sales channel, according to a press report by ystats.com.   As a result, growing luxury ecommerce revenues have gone to online …

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In Ecommerce, Ecommerce

fanatics-300

September 2, 2014




Fanatics Powers JCPenney’s Ecommerce Sports Shop

JACKSONVILLE, Fla., Sept. 2, 2014 /PRNewswire/ – JCPenney today announced the launch of an all-new Sports Fan Shop experience on JCPenney.com that will be powered by Fanatics, the largest online retailer of officially licensed sports merchandise. Fanatics, which operates the e-commerce …

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In Ecommerce, PR Newswire

qvc-300

September 2, 2014




QVC U.S. CEO Claire Watts Resigns

WEST CHESTER, Pa., Sept. 3, 2014 /PRNewswire/ – QVC, the global leader in video and ecommerce retail, today announced that Claire Watts has resigned from her role as Chief Executive Officer of QVC’s U.S. operations, effective Friday, September 5, to pursue other …

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In Executive, Leadership Team

September 2, 2014




If You’re Looking for New Customers for Your Products, Services and Technologies

Here are six reasons why you should be in Multichannel Merchant’s Source Directory:

Be front and center when brand marketers are looking for partners, new products, service providers and vendors in the searchable online directory.
Lead Generation via direct information …

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In mcm

segmenting-target-300

August 26, 2014




Decluttering the marketing channels with personalization

With consumers dictating how, when and where they engage with retailers, marketers have less control over brand communication than ever before, making personalization key to delivering the most effective customer experiences at every touch point. Amazon has been a leader …

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In Channel Integration, Marketing

beacon-300

August 26, 2014




Brick and Mortar Retailers Capitalize on Beacon Opportunity

In today’s retail landscape, if you’re still managing channels in silos, you’re at a serious disadvantage. Whether your customers are shopping on their smartphones, tablets, PCs, or in-store, the ability to transfer from one channel to another …

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In Cross Channel, Marketing

August 25, 2014




Looking at Marketing Performance from the Outside In

It has been said that ignorance is bliss. I am confident though that old adage doesn’t apply when it comes to measuring the performance of your marketing programs through the lens of your internal data only.

When reporting on …

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In Campaign, Marketing

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