email-yellow-button-300

January 13, 2016




3 Trends in Retail Email Marketing to Watch in 2016

For retail brands, digital marketing in general is an important part of driving engagement and sales both online and in-store. Today, retailers are scrambling to keep up with the shifting buying behavior of customers who now expect personalized, relevant messages …

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In Blog, Email

cross-border ecommerce

February 3, 2016




Cross-Border Ecommerce is Driven by Mobile Technology, Payments, Strategy

NEW YORK, Jan. 20, 2016 /PRNewswire/ – Ecommerce is going mobile and innovative technology is allowing consumers around the world unprecedented access to products. Consumers are no longer limited to the product selection at their local store or even in their own …

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In cross-border, Global

Amazon Books

February 2, 2016




Looks Like Those Amazon Books Stores Are Happening…

[caption id="attachment_79764" align="aligncenter" width="650"] Amazon Books in University Village, Seattle. (Amazon photo)[/caption]

… or are they?

General Growth Properties CEO Sandeep Mathrani spilled the beans Feb. 2 on a big secret that really comes as no surprise: Amazon is …

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In Blog, News

360-degree-customer-view-puzzle

January 11, 2016




Why Ad-Blocking is Great News For Digital Marketing

The worlds of advertising and technology – long friends in the name of innovation – are currently embroiled in an intense ideological debate over the subject of ad-blocking. Sparked by Apple’s controversial decision to include ad-blocking capabilities in their iOS 9 update, …

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In Blog, Marketing

buy-button-checkout-300

December 14, 2015




How Buy Buttons Will Enable Social Commerce During the Holidays

eMarketer predicts that holiday retail sales in the US will reach $885.7 billion this year, a 5.7% year-over-year increase. Mobile will drive sales growth as consumers become more comfortable making purchases on smartphones and retailers improve the mobile shopping experience: m-commerce sales …

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In Blog, Ecommerce

ecommerce delivery, customer experience, shipping and delivery experience, ecommerce fulfillment

February 2, 2016




How to Create an Award-Winning Shipping and Delivery Experience

In the first installment of our series on the 2016 Excellence in Customer Experience Awards, we took a look at what it takes to win the “Best Packaging” award, but even the most extraordinarily branded box will not impress a customer …

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In Blog, customer experience

millennials-hipsters-300

January 7, 2016




How to Win Over the Hearts, Minds, and Business from Millennial Shoppers

Generational gaps are nothing new. Baby boomers faced parents who didn’t understand the Beatles and then turned around to become frustrated by their slacker Gen X kids, who in turn had millennials who they now present with participation trophies.

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In Blog, Engagement

Slant300

November 30, 2015




The State of Social Shopping

Social media platforms are rolling out new advertising and native shopping features as they vie for retail dollars.  This infographic by Slant shows some of the latest features on Pinterest, Instagram, YouTube,Twitter and Facebook.

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In Infographics, Marketing

Happy_10_Year_Work_Anniversary_300

January 2, 2016




From Catalogs to Ecommerce to Omnichannel, So Much Has Changed in My 10 Years With Multichannel Merchant

10 years ago today, I was late for work, my first day as a Senior Writer for Multichannel Merchant.

There was probably a light dusting of snow on the road. And I figured, based on my prior 6 years with the parent …

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In Blog, Must Reads

the-week-that-was-300

January 21, 2016




Week in Review: JCPenney is Bringing Back Appliances

[caption id="attachment_79220" align="alignright" width="150"] [Click to enlarge][/caption]After more than 30 years, JCPenney decided to re-enter the appliance business when customer data showed that the vast majority of its shoppers own a home and are frequently searching for …

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In Ecommerce, Global

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