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October 20, 2014




Naughty to Nice: How to Recover from those Holiday Email Issues

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Naughty to Nice: How to Recover from those Holiday Email IssuesNovember 13, 2014 at 2:00PM ET
As a retailer, you know you need to push your email marketing to the limits during the holiday season. By now, your audience is …

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In Email, Marketing

VerticalResponse

October 28, 2014




Top 20 Most Effective Holiday Subject Line Words

With the increased number of emails hitting shoppers inboxes during the holiday season, having a subject line that gets readers to open your email is very important. This infographic by Vertical Response provides top 20 subject line keywords that will be …

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In Cyber Weekend 2014, Ecommerce

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September 8, 2014




Social Media is About Discovery, Personalization and ROI

Social media has become more than just a channel today.  Retailers are finding innovative ways to leverage their brands using social media platforms.  With customers married to their mobile devices, it is imperative that retailers step up their social media …

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In Ecommerce, Must Reads

social-media

September 8, 2014




Social Media Gets Visual for Merchants

Reaching the shopper today is not just about engagement through conversation, but it is about how a consumer is visually stimulated when engaging with a brand on social media that could eventually lead them down the path to purchase.

There …

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In Marketing, Must Reads

Borderfree, global marketing, global ecommerce, marketing, holiday shopping, holiday 2014, ecommerce ,marketing best practices

October 14, 2014




‘Tis the Season to Put Your Global Marketing Plan in Place

As the holiday season approaches, you may be wondering how to maximize the annual sales lift this time of year offers. And you may be worried that your global marketing plans aren’t fully baked, leaving opportunity on the well-dressed …

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In Blog, Campaign

ebay, eBay Enterprise, VendorNet, ecommerce, global ecommerce, retail, online retail, brick-and-mortar, brick-and-mortar retail, mobile commerce, customer service, customer experience, market research, omnichannel, omnichannel retail

September 22, 2014




Study: Social Trumps Mobile for Retailers’ 2014 Holidays Spend

Going into the 2014 holiday shopping season, retailers are spending more on tools focused on data capture (social media, email and SEO) than on mobile, according to a July survey conducted by Edelman Berland on behalf of eBay Enterprise.

The study …

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In Amazon, big data

October 28, 2014




5 Easy Ways to Make Returns Part of Your Holiday Season Game Plan

The holidays are around the corner, which means e-tailers need to get their business strategies in place now. But it’s not enough to just think about fulfillment and daily deals. Returns are as much a part of the holiday …

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In Blog, Holiday 2014

WilliamsSonoma-300

October 6, 2014




How Williams-Sonoma Finds Success in the Digital Age

Williams-Sonoma continues to move steadfast into the digital age while still having its catalog be its primary driver for sales.

“We’re approaching $5 billion in revenue as a company and we are 50% direct-to-consumer,” said Pat Connolly, chief strategy and business …

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In Ecommerce, Marketing

woman-technology-shopping-cart-300

October 20, 2014




5 Universal Tactics to help Increase Conversions

Just as there are different types of online shoppers, there are a number of variables that affect how, when, and why they convert. Factors such as seasonality, traffic sources, competitive offerings and product or service categories can all affect a …

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In Blog, Ecommerce

ebay, eBay Enterprise, VendorNet, ecommerce, global ecommerce, retail, online retail, brick-and-mortar, brick-and-mortar retail, mobile commerce, customer service, customer experience, market research, omnichannel, omnichannel retail

August 6, 2014




How to Grow Your Global Social Media Presence

Retailers that have taken the dip into international waters should now begin thinking about the use of social media on the global scale.

But where do you begin? Where are your customers engaging with brands?  What challenges will you come …

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In Ecommerce, Global

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