HolidayPic-300

November 12, 2014




6 Critical Digital and Social Media Trends Driving Holiday Sales

Each holiday season, retailers struggle with which avenues they should take to drive more sales. The options are abundant while resources and budgets typically are not. New digital platforms and technologies seem to pop up overnight, leading to some confusion, …

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In Blog, Ecommerce

mayhemsale-screenshot-300

January 2, 2015




Who Won the Sugar Bowl? Allstate’s Mayhem Sale

[caption id="attachment_59490" align="alignright" width="300"] Mayhem Sale (click to enlarge)[/caption]

We interrupt the Ohio State-Bama college football playoff game to bring you Mayhem Sale, pop-up ecommerce at its finest. Items sold right out of Matt and Shannon’s home… …

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In Blog, Must Reads

2015

December 31, 2014




In 2015, Technology Catches Up with Cross-channel Marketing

For years, marketers have had two goals. They wanted to truly be able to engage with customers uniquely, based on both their interests and their value to our retail brand. They have also wanted to manage that conversation across every …

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In Blog, marketing

blackfriday2013

November 25, 2014




The Social Matchup: Black Friday -vs- Cyber Monday

Social media is a big part of the overall shopping experience during the holiday season, both brands and consumers use social to share information, especially during the busiest shopping weekend of the year. This infographic by Statsocial, looks at how …

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In Cyber Weekend 2014, Holiday 2014

cyber-fraud-1-300

January 10, 2015




3 Steps to Stop Payment Fraud

Hackers and fraudsters are forever thinking up new ways to obtain credit card and payment information for personal profit, and merchants all too often make their jobs easy for them. For example, just a few weeks ago, two analysts discovered …

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In Blog, Ecommerce

comScore, ecommerce, holiday shopping, 2014 holiday shopping, holiday shopping season, green Monday, cyber weekend 2014, cyber week, black Friday, black friday 2014, desktop shopping, online shopping, retail, online retail

November 22, 2014




How to Boost Social Shopping Sales This Cyber Weekend

Are you prepared for the upcoming retail holiday season? Every year, online merchants get ready for the inevitable onslaught of customer orders on Cyber Weekend. That may sound a bit scary, but fear not because Cyber Monday can help push …

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In Blog, Cyber Weekend 2014

smartpay_purchase_card

January 10, 2015




The Federal Purchase Card: Still a Viable Procurement Method for B2B

The U.S. federal government remains the largest buyer of products and services anywhere, spending over $600 billion annually. Most B2B catalogs and multichannel merchants have had success with government sales via the Federal SmartPay charge card. Since the program …

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In B2B, Blog

Winning Customer Care

December 19, 2014




5 Questions to Ask Before You Launch a VoC Program

Successful brands hear what their customers are saying; they are paying close attention to the Voice of the Customer (VoC). Recent trends highlight an increased focus on initiatives to improve social listening, customer engagement and multichannel support.

For example, Gartner …

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In Blog, customer experience

woman-holiday-shopping-300

December 17, 2014




Tell Us Why You’re Joyful This Holiday Season

This holiday season we’re asking all of our fans and followers on our social media accounts (Facebook and Twitter) why they are joyful this holiday season.  We are asking everyone to use #OpsSummit and 10 lucky people could enter a …

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In Blog, Holiday 2014

SocialMediaIcon-300

September 8, 2014




Social Media is About Discovery, Personalization and ROI

Social media has become more than just a channel today.  Retailers are finding innovative ways to leverage their brands using social media platforms.  With customers married to their mobile devices, it is imperative that retailers step up their social media …

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In Ecommerce, Must Reads

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