SoccerProWeb_300

June 16, 2015




How SoccerPro Wins Big at Omnichannel

With FIFA’s World Cup rapidly approaching, and all the revenue opportunities it represented, SoccerPro needed to upgrade its digital omnichannel commerce platform before the first game was played. They called on GoECart, a provider of complete omnichannel commerce software …

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In Ecommerce, Must Reads

personalization-nfl-shop-300

June 16, 2015




Personalizing the Customer Experience Across All Touchpoints

Making your customers feel important in all facets of the shopping experience is important. The best way to do that is to personalize the customer experience at every touch point throughout the shopper’s journey.
In this executive summary from Multichannel …

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In customer experience, executive summary

SocialMediaIcon-300

April 22, 2015




The Next Phase of Social Media Marketing: Consumer Loyalty

It’s been years of listening, creating content, engaging with customers and fixing problems– all through social media. And, on the back-end of it all, marketers strive to create value by making sense of the connection between emails and sales …

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In Blog, Marketing

SigmaBeauty---300

June 11, 2015




Sigma Beauty Drives Results Using User Generated Content

Exhibiting how a product will present itself in the real world was important and a challenge for beauty brand Sigma Beauty. The brand is primarily fueled by ecommerce with only one brick-and-mortar location and is heavily reliant on its influential …

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In Marketing, Must Reads

instagram-pinterest-300

June 10, 2015




How to Use the Power of Images to Market your Brand

Articles with images get 94% more total views. Therefore it comes as no surprise that Pinterest and Instagram were among the fastest growing social networks of the last two years, thanks to the power and influence that images can have. But …

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In Blog, Marketing

customer-satisfaction-300

June 9, 2015




How To Turn a One-Time Buyer Into A Lifetime Buyer

Customer service, both good and bad, has a long lasting impact on revenue. Today, customers can immediately go online to voice frustrations and discontent with a brand, and with online purchases and competitor information easily available, a business’s time …

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In Blog

moosejaw

June 8, 2015




Moosejaw Mountaineering Sees Pinterest Success

Pinterest is showing it can deliver better reach in terms of driving traffic for Moosejaw Mountaineering, according to the company’s CEO, Eoin Comerford, adding the social site “is where people are thinking about product.”

During IRCE 2015, Pinterest announced it would …

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In IRCE 2015, Marketing

ZGallerie

May 14, 2015




Z Gallerie Creates Social Buzz with Its Catalog

Home furnisher Z Gallerie found an innovative way to marry its catalog with user-generated content on social media, according to a case study.

Z Gallerie worked with Curalate to design, track and measure a tightly integrated user-generated content campaign that …

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In Catalog, Ecommerce

skechers-300-200

May 28, 2015




Skechers Increases Conversions with New Social Q&A Tool

Footwear retailer Skechers was looking for a way to offer a high-quality customer experience through its various channels by answering customer questions with a social tool on its website.

The goal: Giving customers the most relevant and timely product information …

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In Ecommerce, Must Reads

UPS, comScore, shipping/delivery, operations and fulfillment, returns in store, ecommerce returns, returns policy, IRCE 2015, customer satisfaction, customer experience, ecommerce, mobile commerce, omnichannel, omnichannel fulfillment, multichannel

June 6, 2015




Demanding Consumers Still in Driver’s Seat, UPS/comScore Study Finds

U.S. consumers are continuing to demand convenience, advanced mobile features, flexible shipping options and ease of product returns, according to the fourth annual UPS Pulse of the Online Shopper study. Done in conjunction with comScore, the study surveyed 5,000 U….

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In customer experience, IRCE 2015

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