June 6, 2016

5 Steps to Build a Solid Customer Reviews Strategy

Are there reviews online? This the first question many shoppers ask when looking to find the best products and deals. In fact, 88% of consumers trust reviews as much as personal recommendations, so adding a well-considered review and feedback strategy to …


In Blog, Marketing


June 3, 2016

Victoria’s Secret Cuts Its Catalog – Is It an End of An Era?

As a child growing up in the 1990s, one of my childhood memories was my mother getting packages from Victoria’s Secret, but that’s not all. We would constantly get a catalog in the mail, sometimes two at a …


In Blog, Catalog


June 1, 2016

Salesforce Acquires Demandware for $2.8 Billion

Salesforce, the customer success platform and a CRM company, and Demandware, a  provider of enterprise cloud commerce solutions, announced that they have entered into a definitive agreement under which Salesforce will acquire Demandware in a transaction worth approximately $2.8 billion.  Under …


In Ecommerce, News


May 31, 2016

7 Digital Marketing Trends of 2016

The more things change, the more they stay the same. This is certainly the case with the digital marketing trends of 2016. Today, digital marketing is about a deeper understanding of the customer, the Internet of Things and the shift to …


In Ecommerce, M&E


May 31, 2016

Elizabeth Arden Launches New Signature Digital Campaign

Continuing the expansion of the brand’s digital footprint, Elizabeth Arden unveils a new multi-platform digital campaign paying homage to the entrepreneurial and inspirational voice of the brand’s eponymous founder.
The campaign, entitled “From the Desk of Liz Arden,” will provide …


In Branding, Campaign


May 31, 2016

The Demise of the Twitter Buy Button

When Buzzfeed reported Twitter is disbanding its commerce team that worked on the “Buy Button” feature, I immediately thought, “Well, Twitter isn’t exactly the most shoppable social media platform.”

And I never personally thought it ever was.  While social …


In Blog, M&E


June 16, 2016

How (& Why) Retailers Can Do Big Data in the Cloud

Cloud computing changed everything for retailers. From brick-and-mortar enterprises to web-only storefronts, the cloud has had a major impact on business, technology and the bottom-line.

That’s why for most retailers today, the question is not usually “if” leveraging the …


In Blog, Data & Analytics


March 15, 2016

The Rise of Social Media in Online Retail

While social media only accounts for a small portion of total retail sales, it still has a major impact on a customer’s buying and shopping behavior.
This infographic by SnapParcel, offers a variety of statistics and figures about social media …


In Infographics, Marketing


June 22, 2016

Translate.com Rolls Out 30 New Features to its Platform

Language technology and translation solutions provider Translate.com announced the addition of more than 30 new applications and integrations to its platform. Through its SaaS applications, Translate.com says users can now globalize and manage all aspects of their brand through …


In Global, Localization

Shipping/Delivery, shipping, shipping and delivery, cargo, freight, ocean freight, ocean shipping, port strike, west coast port strike

May 26, 2016

Why Retailers Should Capitalize on Global Online Marketplaces

What do you remember from 1995? Toy Story hit the theaters, the San Francisco 49ers won the Super Bowl and the popular haircut was the Rachel from Friends. Also, a site called AuctionWeb launched. We now know it as eBay.

In 1995, …


In Blog, Global

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