MCM Global Ecommerce 10/10/14

| Chris Intili

Global Ecommerce – Multichannel Merchant View Web Version October 10, 2014   UPS Buys Global Ecommerce Firm i-parcel UPS announced today it has acquired U.S.-based global ecommerce enabler and logistics … Continue Reading →

MCM Thursday 10/9/14

| Chris Intili

Chief Direct Marketer View Web Version MCM THURSDAY News and Intelligence for the Multichannel Merchant October 09, 2014 What Omnichannel Shoppers Mean for Retailers and Customer Loyalty 3 Technology Predictions … Continue Reading →

How Williams-Sonoma Finds Success in the Digital Age

| Daniela Forte

Under ecommerce excellence, Williams-Sonoma has focused on marketing effectiveness, personalization of its website, on-site search, and the culture of the company and more. See what else Williams-Sonoma had to say at NEMOA’s directXchange conference last month.

MCM Tuesday 10-7-14

| Chris Intili

Chief Direct Marketer View Web Version MCM TUESDAY News and Intelligence for the Multichannel Merchant October 07, 2014 How to Gain Ad-Traction this Holiday Season Sears Adds Returns, Exchanges to … Continue Reading →

MCM Global Ecommerce 10/3/14

| Chris Intili

Global Ecommerce – Multichannel Merchant View Web Version October 03, 2014   Bringing Your Contact Center Across Borders With the growing popularity of cross-border ecommerce, do you need to expand … Continue Reading →

What Omnichannel Shoppers Mean for Retailers and Customer Loyalty

| Graeme Grant

In our omnichannel world, creating loyal customers will come down to being relevant to each shopper – whenever and however they choose to interact with you, whether that’s in-store, online, via email or on a mobile device.

How Marketing Technology Bridges Experiences and Operations

| Erik Severinghaus

Technology-enabled marketing has changed the game for marketing leaders. CMOs are increasingly held accountable for their portion of executive responsibilities, and that means more activities tied to reporting and analytics.

MCM Global Ecommerce 9/26/14

| Chris Intili

Global Ecommerce – Multichannel Merchant View Web Version September 26, 2014   The Chinese Payments Landscape With 1.4 billion people living in China and 650 million using internet and 80% … Continue Reading →

CASL Could Have Big Effect on U.S. Marketers

| Khizar A. Sheikh and Lauren X. Topelsohn

U.S.-based businesses that engage in marketing activities directed to Canadian residents – both business and individuals – could find themselves on the receiving end of some hefty fines.