July 1, 2001




Getting Your Assets in Gear

Keeping Website content constantly fresh, new, and in sync with your catalog and other sales channels is a challenge. Then there’s the task of managing all that content — not to mention other digital assets such as code, templates, and fonts — …

More...

In News

July 1, 2001




Falling Flat

Forget last fall’s double-digit circulation increases and expectations of equally heady sales boosts. Among the marketers interviewed by Catalog Age in late May through mid-June, just one in four plan to increase fall/holiday circulation this year. In fact, one-third …

More...

In News

July 1, 2001




Market Sector Report: Tuning in to Electronics

Consumer electronics margins typically average 15%-20%, vs. 25%-30% in other categories
This is the third in a series of Market Sector Reports being published in Catalog Age this year. The first report, on business-to-business school supplies, appeared in the February …

More...

In News

July 1, 2001




New Web Catalogs

Aramark Uniform Services
Although Burbank, CA-based work apparel marketer Aramark Uniform Services had an information-only site for three years, in March it launched an online catalog with e-commerce capabilities. The site now sells work apparel, including jeans, boots, and polo …

More...

In News

July 1, 2001




SHORT TAKES: Round Trip

An ominous crunch awakens you from peaceful repose in the stateroom of your retail luxury liner. Startled, you leap to the porthole and peer out to see a white shape looming in the moonlight. At first you think, “It’s not …

More...

In Uncategorized

July 1, 2001




XML: The Future

Extensible Markup Language, or XML, is rapidly revolutionizing the creation and publishing of digital assets. XML is a media-independent format that defines the different elements of an asset with custom tags, instead of defining the entire asset by file format. …

More...

In News

July 1, 2001




Catalog Copy: Actives vs. Passives, Technique vs. Salesmanship

When a critic lumps Web copy and e-mail in the same pudding, he or she parallels the chef who puts chocolate sauce on a steak. The two are parallel only in their use of cyberspace. ▪ The difference is obvious: A …

More...

In News

July 1, 2001




Talking Heads

Has the current economic slowdown affected your business?
It has certainly affected our business. As the economy and the electronics industry go, so go the custom manufacturers such as ourselves. As demand drops off for products from our major customers, …

More...

In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

July 1, 2001




Dot.con

Long, long ago, there lived a poor farmer whose sole desire in life was to own a cow. After scrimping for many years, he saved up enough money to purchase one. Then he discovered that the animal needed space for …

More...

In Opsandfulfillment_warehouse-20-03-2013, Ship

July 1, 2001




SPLIT PERSONALITY

An automated e-mail response costs about 25 cents per incident, compared to $1 for knowledge-based self-service, $6 for interactive voice response, $8 for online chat, and $10-$33 for a phone conversation with an agent
To navigate the labyrinth of e-commerce and escape from the …

More...

In Channel Integration, CRM

  1. 1
  2. ...
  3. 232
  4. 233
  5. 234
  6. 235
  7. 236
  8. 237
  9. 238
  10. ...
  11. 256