June 1, 2001




Ask the Experts: Rich E-mail

This month’s experts, Socketware’s Michael Pridemore and consultant Robin Lebo, answer the question
‘What should I consider before investing in rich e-mail?’
Rich e-mail is the incorporation of animated graphics, video, and sound into an e-mail marketing campaign. It can …

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In News

June 1, 2001




The Electronic Catalog: Streaming Video Online

As the availability of Internet broadband increases, streaming video technology — which enables companies to present products and ideas via video on their Websites — will become more common online. But companies needn’t wait for broadband to become more widely available. Using …

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In Uncategorized

June 1, 2001




SPREAD THE WORD

The current shakeout in the Internet industry has investors running scared and pundits shaking their heads. But it also offers a great opportunity for direct marketers who understand the key elements of doing business on the Web.
Knowing what your …

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In Uncategorized

June 1, 2001




Listings

NEW LISTS
HISPANIC CREDIT CARD HOLDERS
The Hispanic Credit Card Holders file contains 500,000 names of Hispanics who have qualified for credit cards and use them to purchase such things as publications, merchandise, and gasoline. These buyers like the monthly payment …

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In News

June 1, 2001




Mergers & Acquisitions: First-Quarter 2001

The first quarter of 2001 was a hotbed of catalog industry mergers and acquisitions. Thirty-seven transactions were completed during the first three months of the year, compared to just eight during the first quarter of 2000.
Despite the number of deals during …

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In News

June 1, 2001




Lip Service

If your contact center doesn’t look like the control room of a spaceship, don’t despair — you’re not alone. Although we’ve been bludgeoned to death with all the technology we must have, from VOIP to Web chat, virtual reality to CRM, …

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In Channel Integration, CRM

June 1, 2001




WHAT LIES BENEATH

All the work you put into getting your Website up and running comes together in one place: the user interface.
An attractive home page is a critical part of the user interface. But a great interface design is more than …

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In News

June 1, 2001




Executive Forum: Pleasures and Perils of Passion Marketing

Tom Rosenbauer is vice president of mail order for Manchester, VT-based Orvis, a cataloger/retailer of outdoor sporting goods. An avid outdoorsman, he has eight books on fly-fishing in print.
Being in love with your product may exacerbate some basic …

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In News

June 1, 2001




CUSTOM BLENDS

Get a bucket, shake, and pour. Blending your choice of new technologies can create a customized solution for your contact center
If you like exotic, you’ll revel in the wide array of new contact center technologies. No more shopping for …

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In Channel Integration, CRM

May 29, 2001




CATALOG AGE Consumer Shopping Survey: Who’s on Top?

Stamford, CT – The people have spoken: J.C. Penney is the most popular catalog in the country. Of the 498 catalog buyers surveyed in the 2001 CATALOG AGE Consumer Shopping Survey, more than one-fourth said they’d bought from a J.C. …

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In News

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