June 1, 2002




THE 19TH ANNUAL CATALOG CONFERENCE: Revamped to Help Catalogers Prosper in Challenging Times

The Annual Catalog Conference (ACC) has seen the catalog industry through both highs and lows over the past 19 years. And while this year is shaping up to be an interesting one for the history books for catalogers across the globe, …

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In Email, Lists & Data - Buisness

June 1, 2002




Guts and Online Glory

A wise merchant understands his customer and the evolution of that customer base while having a clear perception of his product and the positioning of his brand.
Of course, it’s difficult to develop this skill set by training alone. A …

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In News

June 1, 2002




The Search Is On…

Van Dyke’s Restorers is pretty happy with the results of its site redesign. With a 450% increase in traffic within three months and a 500% leap in revenue, why wouldn’t the Woonsocket, SD-based cataloger be happy? What’s more, the redesign didn’t involve …

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In Uncategorized

June 1, 2002




Listings

NEW LISTS
PUTTIN’ ON THE DOG
More than 13,000 dog lovers have made a purchase from the Puttin’ on the Dog catalog during the past 12 months. These buyers, most of whom are women 35-55 years old, spent an average of $75 an …

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In News

May 28, 2002




Movers and shakers

Mark Gilman
was named president of Bowling Green, KY-based cataloger/retailer Camping World. He was also named to the board of directors of Affinity Group, Camping World’s parent company. Gilman was previously president, new media for Blockbuster.
Effective June 3, …

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In News

May 10, 2002




The Company Store “Snuggles” up to ad

Catalogers advertising in magazines isn’t uncommon. But consumer goods advertising in catalogs—that’s a different story. Nonetheless, the May edition of Hanover Direct’s The Company Store catalog includes a full-page for Snuggles laundry detergent.
So far, says …

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In News

May 1, 2002




Listings

NEW LISTS
IDEA ART
The 85,000 24-month buyers of the Idea Art catalog spent an average of $200 an order on specialty papers for desktop printers. Customers, 70% of whom are women, are primarily small-business owners and managers of marketing and graphic design …

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In News

April 11, 2002




March sales round-up

Stamford, CT—As far as sales go, March had its ups and downs for the publicly-traded marketers tracked by Catalog Age. Some blame the timing of the Easter holiday, which occurred in late March this year rather than April, for …

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In News

April 1, 2002




Variety Pack

It can’t be a coincidence that in just one week, I’ve seen three major articles on diversity, in publications as different as a technology research report, a retail newsletter, and a trade magazine for writers. Of course, diversity has been …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

April 1, 2002




Listings

NEW LISTS
COLLAGE
The roughly 7,500 12-month buyers of Collage catalog spent an average of $85 an order on handmade paper, calligraphy sets, desk accessories, pens, and related writing tools. Seventy-five percent of buyers are women. Collage is a sister catalog of …

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In News

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