January 1, 2005




Women’s apparel universe now on the wane

Welcome to a new monthly feature
Market Snapshot, based on data from New York-based media brokerage services firm ParadyszMatera. Each month we’ll take an in-depth look at rental file universes, promotion activity, launches, and other information about a specific catalog …

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In Uncategorized

January 1, 2005




LISTINGS

New lists
SmartBargains.com
An online marketer of off-price apparel, home electronics, decor, and other products, SmartBargains.com has the postal addresses of nearly 160,000 of its three-month Web buyers. Customers, 70% of whom are women, have an average age of 48 and …

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In News

January 1, 2005




Value Pack

IF YOU ARE LOOKING for “value-added packaging services,” you probably know exactly what you mean, but who else does? There seem to be almost as many interpretations of that phrase as there are providers of such services.
Under the rubric …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

January 1, 2005




New glory days for Old Glory

Rock ‘n’ roll music merchandise print and Web catalog Old Glory is back in the hands of its original owner. Glenn Morelli — who started Old Glory as a boutique T-shirt business in 1980 and launched the catalog in 1993 — in November reacquired …

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In News

January 1, 2005




Letters

Fan of fed article
The lead article in the November issue, “Fed spending shift” by Mark Del Franco, is outstanding. I have been in the catalog business since 1975 and never knew about government SmartPay credit cards. Mark deserves credit for …

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In News

January 1, 2005




THE BEST & WORST CATALOG COPY

Hoorays & nays
Here I go again, sticking my head into the lion’s mouth with the annual masochistic project of publishing personal prejudices. Every year, finding excellent catalogs is easier, and finding deficient ones is more difficult. The competitive nature of …

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In Uncategorized

January 1, 2005




Seven steps to grow your house file

When sales dip and protecting profits becomes critical, many catalogers respond by cutting back on mailings, as has been the case during the past few years. As the economy struggled and geopolitical events preoccupied consumers in 2002 and 2003, cautious marketers modified …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

December 15, 2004




Phone Marketing Draws Best Response Rates

You’re planning your operational strategy for the next couple of years, and you’re daunted by both the fierce competition out there and the variety of media available for interacting with customers. Here’s one reassuring fact: For response …

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In Uncategorized

December 9, 2004




On Strong Year, USPS Cautions

The U.S. Postal Service ended its fiscal year with a surplus for the second year in a row. But the agency warned that increased competition from other carriers and other media nonetheless threaten its future.
For the fiscal year …

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In News

December 6, 2004




The Case for Private Promotional Databases

Business-to-business marketers have used private promotional databases to improve response and better target their mailings since the early 1980s. Now, says Linda Huntoon, executive vice president, of Greenwich, CT-based list services firm Direct Media, consumer merchants are starting to take …

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