March 1, 2005




Movers & shakers

San Francisco-based gifts marketer Red Envelope promoted Kristine Dang from general merchandising manager to executive vice president, merchandising and creative. Dang joined the company in 1998.
Radnor, PA-based industrial, medical, and specialty gases supplier Airgas promoted Michael Molinini from senior vice …

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In News

March 1, 2005




Last-minute mailers

This past holiday season, consumers weren’t the only ones waiting for the last minute. Catalogers waited until the last minute as well, to send their final holiday mailings.
Catalog Tracker, a service of Greenwich, CT-based list services firm Direct Media, …

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In News

February 26, 2005




JFK POSTAL PROJECT IS ONE OF THE LARGEST CONTRACTS AWARDED BY THE UNITED STATES POSTAL SERVICE IN 2004

(Louisville, KY) FKI Logistex® (www.fkilogistex.com), a global leader in integrated material handling solutions, announces that its recent $24.7-million contract with the United States Postal Service (USPS) was one of the largest material handling contracts awarded by the USPS …

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February 26, 2005




FKI LOGISTEX TO FEATURE NEW CONVEYOR AND INTERACTIVE RFID DISPLAY AT RILA’S LOGISTICS 2005 CONFERENCE

(St. Louis, MO) FKI Logistex® (www.fkilogistex.com), a global leader in integrated material handling solutions, announces it will exhibit at RILA’s Logistics 2005 conference in San Diego, January 30 – February 2. The FKI Logistex exhibit, located at booth 200, will feature the …

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February 26, 2005




FKI LOGISTEX ADDS FEATURES TO POWER COLUMN 2 VERTICAL LIFT MODULE

(Kenilworth, NJ) FKI Logistex® (www.fkilogistex.com), a global leader in integrated material handling solutions, announces new control and hardware capabilities for its popular Power Column® 2 vertical lift module (VLM). The Power Column 2 VLM makes use of unused overhead vertical …

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February 23, 2005




Breaking Down the Balkanized Markets of America

Although a common belief is that mass media has led to a homogenization of culture and markets, New York-based research company Simmons believes the opposite is true: The breakup of the mass market has turned American society into balkanized population …

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In Uncategorized

February 22, 2005




Reactivation, Reactivation, Reactivation

You sold to the customer once, twice, maybe even more. You thought you had a relationship. Then, several mailings later, you realized you lost him. He moved on without so much as a good-bye. In moments like this, when you …

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In Lists & Data - Business-14-05-2013

February 22, 2005




Measuring Multichannel, Not Just Online, Success

The increasing role of the Internet as a marketing and sales channel offers numerous opportunities to marketers, of course. But it also gives rise to new challenges. One of them, says Steve Tamke, senior vice president at Hackensack, NJ-based marketing …

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In News

February 1, 2005




Gay lists come out of the closet

Marketers have many compelling reasons to target the gay and lesbian community. According to Jon Pogact, sales manager for Brewster, NY-based list firm Mal Dunn Associates, which includes the Metamorphics Media gay and lesbian list division, the market accounted for …

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In News

February 1, 2005




Delayed reactions

Last month Catalog Tracker noted a nearly 8% decline in year-over-year catalog volume for October. Were merchants pushing back their holiday mailings in order to capture more business from procrastinators?
To a degree, yes. In November, Catalog Tracker (a service of …

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