June 1, 2004




It’s Raining Catalogs

Catalog Tracker’s mailbox was bulging with catalogs in March. The service of Greenwich, CT-based list firm Direct Media received 423 consumer catalogs that month, a nearly 19% increase from the 356 books received in March 2003.
While solid holiday sales encouraged many consumer mailers …

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In News

June 1, 2004




Deal Market Revving into Gear

If the first quarter is any indication, 2004 is going to be a banner year for industry deal making.
During the first three months of the year, 21 catalog deals were closed, compared with 13 during the first quarter of 2003. “This is a …

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In News

June 1, 2004




A System to Tackle Tough DM Tasks

When the great jazz composer, pianist, and bandleader Duke Ellington wanted to offer the highest praise, he would say that something or someone was “beyond category.” And that is probably the best way to describe direct marketing resources provider Direct …

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In Channel Integration, CRM

June 1, 2004




Game, Set, Match-back

Most catalogers have long used source codes to determine the success of the lists they’ve rented. Codes indicating the source of the recipient are printed on the catalog cover and the order form; call center reps ask for the source …

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In News

March 1, 1999




Stationery title adds a bigger, upgraded book

In hopes of hiking average order size 7% and extending the spring catalog’s shelf life, Current Social Expressions, a $100 million-plus stationery and gifts marketer, mailed an overhauled, perfect-bound, 112-page book right after Christmas to more than 2 million customers and prospects.
The …

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In Uncategorized

May 12, 2004




Lillian Makes Another Move

The headquarters of Lillian Vernon Corp. is on the move. Effective this fall, the gifts and home items cataloger will be located in White Plains, NY—just down the road from its present Rye, NY-based headquarters.
The new location will …

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In News

May 1, 2004




Home Sweet Home

We never really know what the home of our customer truly resembles — is it a home out of House Beautiful or out of Motor Trends? But unless we know what our customer is looking for in a home accent, we …

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In News

May 1, 2004




The Renaissance List Firm

LIST FIRMS HAVE EMERGED from the tough economic climate of the past few years as multifaceted service providers. Aside from traditional list rental and management, list firms now offer such varied services as circulation planning, market analysis, mail-date and trend …

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In Uncategorized

May 1, 2004




Sweet Spot

You probably knew that candy is the most popular Easter goodie, but did you know that if you laid all the eggs made at the Cadbury Creme Egg plant end to end, they would stretch 12,000 miles? This and other fascinating …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

May 1, 2004




The Expected and the Unexpected

Some of the newer services offered by list firms make sense in the context of the companies’ original missions. Indeed, it’s not much of a stretch for a company that provides suggestions about prospecting lists to offer database analysis and …

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In Uncategorized

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