April 1, 2005




The lowdown on drill-downs

When it comes to Website drill-downs, you can have too much of a good thing. “Navigation that has you drill down from category page to product category page to subcategory page isn’t necessarily bad,” says Elizabeth Peaslee, senior consulting partner …

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In Uncategorized

April 1, 2005




Economy What’s New

Affluent Influence It may not feel like it, but financially, we’re better off now than we were a few years ago, according to The Conference Board. The number of U.S. households with discretionary income rose from 54 million in 1997-1998 …

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In Uncategorized

April 1, 2005




Movers & shakers

Itasca, IL-based office supplies cataloger/retailer OfficeMax announced that Christopher Milliken has resigned as president/CEO/director. Executive chairman George Harad has been appointed by the board of directors to serve as CEO on an interim basis.
Sandpoint, ID-based women’s …

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In News

March 21, 2005




Integrate for Improved Prospecting

So many media, so little time (and money): That seems to be the mantra of multichannel marketers. In deciding which media will provide the greatest return on investment, “for traditional direct marketers, catalogs and the Internet continue to play the …

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In Channel Integration, Lists & Data - Business

March 15, 2005




2004 a Record Year for DM Deals

Mergers and acquisitions activity within the direct marketing industry was at a record high last year, according to New York-based investment banking firm Petsky Prunier. The firm tallied 550 transactions in 2004 among direct marketing, marketing service, and marketing technology companies generating …

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In Channel Integration

March 10, 2005




DMA Publishes Updated Statistical Resources

The Direct Marketing Association (DMA) has released two books that are absolutely chock full of facts, figures and information that is essential to plan the future of a direct marketing operation. The DMA 2004 Statistical Fact Book brings together projections, statistics, …

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In CRM

March 7, 2005




Having His Say: Online vs. On-Demand Marketing Databases

No matter how you maintain your customer history, you certainly should have faster and smarter access to it.
Reports that once took six months to develop are routinely delivered in a month or less these days. As a result, marketing …

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In CRM, News

March 7, 2005




Four Tips for Profitable Multichannel Prospecting

We all know that it’s less expensive to keep a customer than to find a new one. But to grow a business, prospecting is arguably as important as retention.
To help you find new customers profitably, Mark Traverso, vice …

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In Lists & Data - Business, Lists & Data - Business-14-05-2013

March 3, 2005




Overstock.com Offers $500,000 for Eziba Assets

Online discounter Overstock.com has offered global goods merchant Eziba $500,000 for all of its assets. But a sale of the all-but-defunct company may not occur until Eziba declares bankruptcy. So far the North Adams, MA-based merchant has tried to avoid …

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In News

March 3, 2005




Broadband is First Step in Complex Online Shopping Experience

Two recent studies of online shopping behavior provide evidence of the growing complexity evolving around the multi-channel retail experience. The new Nielsen//NetRatings MegaView Online Retail service, which tracks online consumer retail activity and purchasing behavior, reveals that broadband consumers …

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