October 1, 2004




New Catalog Targets Owners of Diminutive Dogs

Judging by the number of pint-size purebreds teetering along city sidewalks and poking their heads out of designer handbags, small dogs are big business. That’s why the founders of Pet Warehouse in August launched G.W. Little, a catalog of …

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In News

October 1, 2004




listings

NEW LISTS
Eimicke Holiday Card Buyers
Nearly 18,000 small-business owners, executives, and professionals have bought holiday cards from the Eimicke catalog to send to clients and other business associates. They spend an average of $180 an order.
Cost: $120/M
Selects: state, SCF, …

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In News

September 30, 2004




Mailing Secrets of the Business to Government

The U.S. government’s fiscal year ended last week. So now’s the time to work on boosting next year’s government sales.
Most business-to-business response lists – including those of conference attendees, catalog buyers, and magazine subscribers — have clusters of government …

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In News

September 1, 1999




PROSPECTING: Searching for more seniors

More catalogers are anxious to market to this booming segment
The U.S. Census Bureau forecasts that the percentage of the U.S. population over 54 years old will grow from 21% in 2000 to 28% by 2015, representing an increase from about 59 million to …

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In Lists & Data - Business-14-05-2013

September 2, 2004




New Catalog Targets Owners of Diminutive Dogs

Judging by the number of pint-sized pure-breds teetering along city sidewalks and poking their heads out of designer pocketbooks, small dogs are big business. That’s why the founders of Pet Warehouse have launched Thousand Oaks, CA-based G.W. Little, …

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In News

September 1, 2004




listings

NEW LISTS
COFFEE PRODUCT BUYERS
The more than 278,000 consumers on this list have bought gourmet coffee and coffee products from direct mail during the past year. Buyers, 59% of whom are female, spent an average of $45 an order.
Cost: $80/M
Selects: …

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In News

September 1, 2004




Salary Survey

CATALOG Marketing Manager business-to-businessEquivalent to a product manager in a consumer packaged goods environment, the marketing manager for a catalog is responsible for day-to-day marketing, creative, and operations of one catalog. Or often, two or three.
Duties: Carries profit and …

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In Channel Integration, Opsandfulfillment_warehouse-20-03-2013

September 1, 2004




June Catalogs Are Bustin’ Out All Over

After several years of circulation costs, consumer catalogers continue to hit the mail with a vengeance. Catalog Tracker, a service of Greenwich, CT-based list services firm Direct Media, received 322 consumer books this June, a 17% increase from the 275 catalogs received in …

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In News

September 1, 2004




people news

San Francisco-based cataloger/retailer Design Within Reach appointed Tara Poseley vice president of merchandising. Most recently, Poseley served as vice president of merchandising for GapKids and BabyGap. Her responsibilities will include the overall strategic direction of the company’s product offerings, …

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In Lists & Data - Business, Lists & Data - Business-14-05-2013

September 1, 2004




opinion & response

Quote Clarification
While I enjoyed Mark Del Franco’s article on list exchanges (“The Dos and Don’ts of List Exchanges,” Aug. 1), I have to take issue with the quote attributed to me in the sidebar story. When I stated that “exchanges …

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