September 1, 1999




A Web of M&A activity

Although the number of catalog mergers and acquisitions during the second quarter remained the same as during the second quarter of 1998, Web-related transactions soared.
Of the 31 mergers and acquisitions during the second quarter of this year, seven – 23% – involved …

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In International

September 1, 1999




Daniel Smith, Reference Catalog 1998/1999

What a daunting task it must be to create a “reference catalog” for artists. Not only must you sell an exhaustive range of media, but your color reproduction must render the colors precisely. And your catalog had better look good, …

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In News

September 1, 1999




Web bureacracy: Little accomplished at Internet tax commission’s first meeting

Little accomplished at Internet tax commission’s first meeting
The Advisory Commission on Electronic Commerce (ACEC), the 19-member panel appointed by Congress to investigate Internet taxation policies, is due to make its recommendations to Congress in April 2000. Yet when the panel …

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In News

September 1, 1999




ONLINE SAKLES – Christmas in September?

Like most print catalogers, Web marketers expect online holiday orders to come in at the last minute. But research indicates that some Web shoppers aim to get a head start on the holidays.
According to a June 1999 survey of 3,800 consumers …

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In News

August 1, 1999




Getting a piece of the auction

Once the province of the upper crust, auctions have gone mainstream thanks to the Internet. And catalogers are taking full advantage of the concept to rid themselves of discontinued, returned, and refurbished merchandise. Marketers as diverse as CompUSA, Ross-Simons, and …

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In News

August 1, 1999




ALC, DMI mull merger

American List Counsel (ALC) may become a bigger fish in the list industry pond. The Princeton, NJ-based list firm has signed a nonbinding letter of intent with Little Rock, AR-based information provider Acxiom Corp. for a proposed merger with Acxiom’s …

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In International

August 1, 1999




Protecting your good name

Thanks to Internet chat rooms, message boards, and newsgroups, anyone can broadcast his or her opinions about your company to a large audience. If the opinions are positive, you get some free advertising. But if the spin is negative – …

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In Lists & Data - Business-14-05-2013

August 1, 1999




CUSTOMER ACQUISITION: When should you prospect?

If timing is everything, certain times of the year are more fruitful for prospecting than others. But determining the best time for prospecting varies widely by product category – and even by cataloger.
“The best time to prospect is during …

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In News

August 1, 1999




Call centers: Applying peer pressure

Would you buy more from a telephone rep who sounds just like you? Some catalogers are betting that their customers would, and are hiring call center employees from the same demographic as their target audience.
Upscale casual apparel marketer Abercrombie & …

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In News

August 1, 1999




TARGET MARKETING: Expanding your universe

In the ongoing quest to grow their universe of customers, some business-to-business catalogers seek prospects beyond their target market. By targeting a different type or size business, or by expanding into new product lines aimed at serving new customer segments, …

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