July 1, 2001




SPLIT PERSONALITY

An automated e-mail response costs about 25 cents per incident, compared to $1 for knowledge-based self-service, $6 for interactive voice response, $8 for online chat, and $10-$33 for a phone conversation with an agent
To navigate the labyrinth of e-commerce and escape from the …

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In Channel Integration, CRM

July 1, 2001




People News

New York-based marketing company Euro RSCG Worldwide has appointed Iain Ferguson CEO of Euro RSCG’s global marketing services group, a unit of Euro RSCG Worldwide. Prior to this appointment, Ferguson was CEO Europe of Euro RSCG Marketing Services.
Hackensack, NJ-based …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

June 20, 2001




Survey Roundup

Americans Spending More Online
Boston–Despite the slowing economy, Americans are spending more online. According to a recent report from research and consulting firm Boston Consulting Group, annual online retail revenue grew 66% in 2000, to $44.5 billion. Boston Consulting expects that figure to …

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In Uncategorized

June 13, 2001




Study: S&H Charges Deter Many from Buying Online

New York–It’s an Internet economy paradox: Shipping and handling charges deter 63% of consumers from buying online, while 45% of retailers claim to be losing money on S&H, according to a recent study by technology analysis firm Jupiter Media Metrix.

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In Uncategorized

June 4, 2001




Live from The Annual Catalog Conference: Hopes For Fall Spring Eternal

Boston–Catalogers are an optimistic lot. Most of those contacted by Catalog Age late last week regarding their fall/holiday projections say that, despite any hard evidence that the economy will perk up, they expect to see a rise in sales.

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In News

June 1, 2001




Net Effects

Online contents, sweepstakes, and real-time instant-win games will attract customers by appealing to the ‘what’s in it for me’ mentality
It’s easy to be skeptical about the future of online marketing, considering that just 18 months ago, pundits were predicting an …

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In News

June 1, 2001




Sephora Catalog Looking Good

The upscale-cosmetics catalog competition is a little stiffer these days, now that super-store Sephora has rather quietly entered the mail order channel.
The San Francisco-based company launched its catalog with a holiday 2000 book that mailed last fall to 550,000 buyers and …

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In Uncategorized

June 1, 2001




People News

Santa Monica, CA-based integrated marketing communications agency The Phelps Group appointed Cynthia Ewell Clotzman vice president, customer relationship management. Most recently, Clotzman was a marketing executive with two dot-com companies. Prior to that, she was strategic marketing director at direct …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

June 1, 2001




Ask the Experts: Rich E-mail

This month’s experts, Socketware’s Michael Pridemore and consultant Robin Lebo, answer the question
‘What should I consider before investing in rich e-mail?’
Rich e-mail is the incorporation of animated graphics, video, and sound into an e-mail marketing campaign. It can …

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In News

June 1, 2001




The Electronic Catalog: Streaming Video Online

As the availability of Internet broadband increases, streaming video technology — which enables companies to present products and ideas via video on their Websites — will become more common online. But companies needn’t wait for broadband to become more widely available. Using …

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