April 15, 2003




The Top 20 Stories of the Past 20 Years

In an industry as broad as the catalog business — one that encompasses merchandising, marketing, fulfillment, and what have you — it’s tough to cull a definitive list of the most important stories of the past two decades. • But here at Catalog …

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In List & Data - Consumer

April 15, 2003




Production Page: Evolutionor Revolution?

Mechanicals. Waxers. Live type. Nonrepro pencils. If you’ve been in the industry for fewer than 10 years, those terms may mean nothing to you. But if you were involved in producing catalogs 20 years ago, they were once as much a part …

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In Lists & Data - Business-14-05-2013, News

April 15, 2003




People News

New York-based Return Path, a provider of e-mail change of address services, appointed Anita Absey vice president of sales. Before joining Return Path, Absey was director of client development for USADATA. She has also held senior sales management positions at …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

April 15, 2003




Lists and Prospecting: From Mag Tapes to Deliverability Software

Preparing for a catalog mailing 20 years ago was in many ways far simpler than it is today. When it came to renting lists, catalogers had far fewer selects to choose from, virtually no enhancements, and no cooperative databases to work …

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In News

April 1, 2003




People News

Vernon Hills, IL-based CDW Government (CDW-G), a wholly owned subsidiary of CDW Computer Centers, has named Max Peterson vice president of federal sales. Peterson, who has also held vice president positions at Commerce One, Government Technology Services, and Semaphore, will …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

April 1, 2003




Listings

NEW LISTS
PARK’S COUNTRYSIDE GARDENS
Park’s Countryside Gardens catalog and Website has more than 57,000 12-month buyers. Customers, 71% of whom are women, spent an average of $55 an order. They have an average age of 55 and an average income of $40,000.Cost: $90/MSelects: …

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In News

April 1, 2003




Sneaker Solution

IN THE FIERCELY COMPETITIVE, uncertain world of Internet liquidation, Overstock.com uses what COO James Hyde calls the “sneaker solution” to keep the warehouse on its toes. Yep. Pickers in sneakers running around with carts, pulling stuff off shelves.
Theirs …

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In B2B, Opsandfulfillment_warehouse-20-03-2013

April 1, 2003




Opinion and Response

CATALOGS WE LOVE
Even if you never grasped the basics of the Dewey Decimal System, you’ve got to love the Gaylord catalog of furniture and supplies for libraries. The 730-page 2003 master catalog is, in fact, a library of best practices …

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In Shipping/Delivery

April 1, 2003




Catalog Analysis: Demystifying the B-to-B Financial Model

The business-to-business catalog financial model is quite similar to the consumer counterpart we discussed last column (“Understanding Catalog Financial Models,” February issue) other than the type of product being offered. But there are some critical differences between consumer and b-to-b …

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In News

April 1, 2003




Lists and Prospecting: Prospecting into Canada

Given the dismal state of the U.S. economy, the timing may be right to consider marketing into Canada.
Although Canada’s economy has been lagging for several years, statistics from the Canadian Department of Finance indicate that things are turning …

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