February 1, 2001




4imprint Makes an Impression with Samples

How do you get a business customer to open your catalog of promotional products? Include a free sample. Nelson Marketing, a $60 million Oshkosh, WI-based promotional products company, mails nearly 1 million product samples a year. Mailings with samples draw a 10%-20% …

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In Uncategorized

February 1, 2001




working gear

CRM software makes medium irrelevant in contact centers; Web-enables legacy apps Gathering of the Clans What technology weaves disparate components – phones and faxes, e-mails, personal digital assistants, kiosks, pagers, and interactive TV – all together in a CRM pattern? …

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In CRM

February 1, 2001




Listings: New Lists

CRM DEMO AND CONFERENCE The names of more than 1,400 customer care professionals who have attended the CRM Demo and Conference on improving communications, computing, logistics, and processes are now available for rent. Cost: $350 (flat rate) Selects: state, SCF, zip Contact: …

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In CRM, News

February 1, 2001




List Watch: Dealing From a Card Deck

Card decks may prequalify prospects, but response rates can be as low as two in 1,000 When prospecting, catalogers often overlook card decks – bundles of 25-40 cards, enclosed in an envelope or a polybag, mailed to subscribers of a magazine …

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In News

February 1, 2001




Creating KILLER CONTENT

Survival is tough on the Wild Wild Web. Improving your site’s content is one way to trigger additional sales and keep your business alive
Take a look at any of the top-producing e-commerce sites on the Web and you’ll find …

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In News

January 1, 2001




Catalogers Cash In on the Travel Goods Market

Last year, consumers spent more than $561.3 billion on travel expenditures, including transportation, lodging, recreation, and incidentals, according to the Travel Industry Association of America (TIA), a Washington-based nonprofit organization. Given that the TIA predicts travel expenditures will reach $622 billion in 2002, …

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In News

January 1, 2001




The Subject Was Lists…

…and database modeling and circulation. The occasion was Catalog Age’s first-ever list roundtable, and the discussion among the participating catalogers was spirited
In late October, Catalog Age invited several marketers from the New York area to discuss circulation and list-related …

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In Uncategorized

January 1, 2001




PROFITABLE PROSPECTING

Strategic prospecting can help you cut promotion costs, increase your response rates, and improve the future value of your customers
Postage is increasing! Paper prices are going up! Operating costs are rising fast! Margins are falling! And response rates are …

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In Lists & Data - Business-14-05-2013

January 1, 2001




people news

Merrimack, NH-based cataloger PC Connection announced two promotions in its distribution center: Tom Dumais to director of shipping and receiving and Clif Flemister to director of technical services and returns processing.
Programmer’s Paradise, a Shrewsbury, NJ-based cataloger of software tools …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

January 1, 2001




MANUAL LABOR

In most distribution facilities, `hands-on’ means just that, and labor retention is more urgent than technology upgrades. The results of our comprehensive survey of material handling practices
Comparisons may be odious, but they are, alas, necessary if it’s vital for …

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In Inventory, Opsandfulfillment_warehouse-20-03-2013

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