March 27, 2003




Live from NEMOA: Bean Reinvests Savings

Cambridge, MA–Apparel and outdoor gear cataloger L.L. Bean has spent the past 18 months retrenching. During the past year alone, the company has eliminated 32 catalog editions from its mail plans, cut 2,300 unproductive catalog pages and 25% of its SKUs, and reduced …

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In News

March 25, 2003




New CT Tax to Hit Ad, Creative Agencies

(Promo) Advertising and promotion agencies are preparing to deal with a new Connecticut sales tax to be imposed on advertising services beginning April 1.
Advertising services related to the development of media advertising or cooperative direct mail advertising, such as layout, …

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In News

March 1, 2003




People News

Phoenix-based cataloger/retailer PetSmart has promoted Kenneth T. Hall to senior vice president/chief marketing officer. Hall has served in the role on an interim basis since October 2002, when Susanna Eiselsberg resigned from the position. Hall joined PetSmart in October 2000 …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

March 1, 2003




Lists and Prospecting: List Management Heads Outside

When Ardmore, PA-based Collectibles Records Corp. decided several years ago to ramp up its catalog business, the company hired an outside list firm to manage its 100,000-name list.
“Up until that time, we handled our list internally,” says Joe Buesgen, …

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In News

March 1, 2003




Catalog Tracker: Settling Down

After receiving a mailbox-bulging 679 consumer catalogs in November, list firm Direct Media’s Catalog Tracker service tallied a more modest 318 books in December. Then again, the number of catalogs received in December was up nearly 24% from the 257 books received in December 2001.

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In News

March 1, 2003




listings

NEW LISTS
WEST ELM
More than 25,000 design-conscious consumers have purchased from the West Elm catalog in the past six months. These buyers spent an average of $200 an order of simple, stylish home furnishings at accessible prices. Customers, 75% of whom are …

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In News

February 26, 2003




MeritDirect Asks Court to Restrain Slater and DMI

The bitter divorce between Chad Slater and White Plains, NY-based business-to-business list firm MeritDirect took a new turn on Feb. 21 when MeritDirect took its former vice president to court. MeritDirect hopes the action will put a damper on Slater’s new …

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In News

February 1, 2003




Listings

NEW LISTS
DELIGHTFUL DELIVERIES
A cataloger/online marketer of gift baskets and gourmet foods, Delightful Deliveries has more than 21,000 12-month buyers and requesters. Customers, 60% of whom are women, have an average household income of $100,000 and spend an average of $80 an …

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In News

February 1, 2003




All Boomers Are Not Alike

Americans 40 years old and up account for 43% of the U.S. population. More important to you as marketers, they account for 73% of all direct marketing purchases. Yet the catalog industry could do more not only to recognize this market’s existence …

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In International

January 1, 2003




Listings

NEW LISTS
QC SUPPLY CATALOG
Nearly 19,000 agriculture professionals have bought work apparel, livestock supplies, farm equipment, and other related items from the QC Supply Catalog during the past year. Seventy-nine percent of customers are male.
Cost: $130/M
Selects: geography, six-month …

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