April 20, 2004




USPS Launches Direct Mail Ad Campaign

In a forthcoming exclusive interview in Catalog Age: The Show Daily, outgoing Direct Marketing Association president/CEO Bob Wientzen, who will retire from the New York-based organization this summer, says he regrets never having the funds at DMA to do …

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In News

April 1, 2004




An Inside Look at Open-to-Buy

ONE OF A CATALOGER’S LARGEST ASSETS is its inventory — but if not controlled, inventory can quickly become one of its largest liabilities in terms of cash flow and overstock. Although catalogers try to control inventory by planning and buying to …

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In Uncategorized

April 1, 2004




Making a Fine-Art Catalog Finer

The subject of this month’s critique is the 20-page Holiday 2003 catalog from The Greenwich Workshop, a Seymour, CT-based marketer of limited-edition prints and other fine-art items. Our reviewers: Jeff Haggin, president of Haggin Marketing, a catalog, direct marketing, and retail …

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In News

April 1, 2004




Multichannel Prospecting for B-to-B

For a large business-to-business cataloger — say $500 million in sales — a field sales visit costs about five times more than a telemarketing call and 100 times more than a direct mail piece.
That means if every field sales rep visit costs New …

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In B2B, Lists & Data - Business

April 1, 2004




Keeping in Touch in the Off-Season

Let’s say that the vast majority of your sales come in the third and fourth quarters of the year. Maybe as much as 80% of your business is done in the last few months of the year, making this the only …

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In News

April 1, 2004




listings

NEW LISTS
GIGGLES & GIZMOS
Launched this past fall, the Giggles & Gizmos catalog already has more than 19,000 buyers. Customers, 82% of whom are female, purchase educational toys and crafts for babies and preschoolers from the catalog.
Cost: $105/M
Selects: state, SCF, gender, …

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In News

April 1, 2004




people news

New Albany, NY-based tween apparel cataloger/retailer Too appointed William May executive vice president/chief operating officer. May was previously president/CEO of wholesale for Fleming Cos.
Framingham, MA-based office supplies cataloger/retailer Staples promoted Scott Floeck from senior vice …

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In Lists & Data - Business, Lists & Data - Business-14-05-2013

April 1, 2004




Pricing: So Far, So Stable

As expected, paper prices have been stable so far this year. But observers offer differing opinions as to when prices will rise, and by how much.
“Our basic assessment that prices will be going up substantially this year because of …

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In Lists & Data - Business, Lists & Data - Business-14-05-2013

March 25, 2004




Live from NEMOA: The Importance of PR

Cambridge, MA–Imagine you’re a toys cataloger having problems with your distribution center software during the holiday season. Imagine that a number of your orders aren’t being shipped–and thanks to the software snafus, you can’t ascertain which orders those are. Now …

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In News

March 18, 2004




USGA Launches Web Catalog

The U.S. Golf Association (USGA), a nonprofit organization that governs golf in the U.S., on March 15 launched an online version of its 32-page spring catalog, featuring merchandise from the 2004 U.S. Open. The company opted for a Web-based …

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In News

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