October 28, 2004




Few Pre-Election Jitters for Catalogers

As the country prepares to head to the polls, most catalogers are finding that their customers are still electing to buy.
New York-based luxury gifts catalog Vivre, for one, had expected sluggish sales in the weeks leading up to the …

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In News

October 25, 2004




Better Sales by Segmentation

“How to Get the Most Profit from Your Housefile” is a surefire winner of a title for a conference session. During his session of the same name at the DMA 87th Annual Conference and Exhibition in New Orleans last week, …

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In News

October 25, 2004




Cost-Effective Ways to Acquire Names

Looking for less costly ways to acquire customers? What mailer isn’t? Mary Ann Kleinfelter, owner of Milford, NH-based consultancy Marketing Solutions Today, offers several suggestions:
* Use models to select prospects with the greatest likelihood of buying–but be careful. If …

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In News

October 19, 2004




Live from DMA Annual: Greco Speaks

New Orleans–At a press conference hours after making his inaugural DMA Annual keynote speech as president/CEO of the Direct Marketing Association, John Greco Jr. reiterated his primary points: that the DMA will continue its work on Capitol Hill, that …

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In News

October 18, 2004




Live from DMA Annual: Creative Integration

New Orleans–Keeping creative consistent across channels has long been a cornerstone of multichannel branding. Carol Worthington Levy, creative services partner with San Francisco-based consultancy and list firm Lenser, gave specific examples of how to do just that during a Saturday …

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In Channel Integration, News

March 1, 2004




Catalog Tracker: Better Late Than Early

In reviewing the Catalog Tracker statistics for December, the most notable finding was that only four fewer catalogs were received in December 2003 than in December 2002.
Catalog Tracker (a service of Greenwich, CT-based list firm Direct Media) received 314 consumer catalogs this …

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In News

March 1, 2004




Let’s Not Make a Deal

Those looking for 2003 to end with a flurry of deals were disappointed. As was the case with the fourth quarter in 2002, the fourth quarter of 2003 failed to unite large numbers of sellers with buyers. “The deal market fizzled out,” says …

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In News

March 1, 2004




Another Roadside Attraction

Once upon a time, in the early sixties of the last century, a young fighter pilot named Sam Cutting III came home to Vermont from the U.S. Air Force and decided to settle his family in the town of …

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In Channel Integration, Opsandfulfillment_warehouse-20-03-2013

March 1, 2004




Listings

NEW LISTS
QC SUPPLY
During the past 12 months nearly 26,000 agricultural professionals have bought work apparel and products related to livestock and farming from the QC Supply catalog.
Cost: $135/M
Selects: state, SCF, zip, gender, one per company, six-month buyers, three-month …

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In News

February 25, 2004




Search Engine Wars: Yahoo! vs. Google

The gloves are off in the battle for search engine supremacy, now that Sunnyvale, CA-based Internet media giant Yahoo! has dropped competitor Google as its search technology provider. On Feb. 17 Yahoo! replaced Google’s results for its U.S.-based …

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In WEB CHANNEL: SEO/SEM

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