March 1, 2001




Beating the Publicity Drum

You may think you don’t have the time or the money to launch a public relations campaign. But if you don’t do PR, you’re missing out on a prime business opportunity.
With a background in public relations, Paula Pennypacker, founder …

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In News

March 1, 2001




The Electronic Catalog: Drilling Down Beyond Channel

Many catalogers, particularly business-to-business marketers, not only seek to allocate sales by channel, but also by individual consumer.
“B-to-b catalogers have a great asset in that they enjoy pass-along among employees that consumer catalogers may not experience in mailing to …

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In Uncategorized

March 1, 2001




listings

New Lists MAGAZINE EXECUTIVES The Magazines and Trade Papers list from American List Counsel consists of 39,111 executives at 8,965 publications. The list includes more than 6,000 publishers and nearly 3,000 editors-in-chief.
Cost: $60/M
Selects: state, SCF, zip, gender, phone number, publication circulatin, publication …

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In News

March 1, 2001




People

Cleveland, OH-based catalog and direct mail printer St. Ives announced the promotion of Gary Davis to senior vice president. Davis has also been appointed to its U.S. division board of directors, which oversees the company’s offices throughout the U….

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In Uncategorized

March 1, 2001




LIST ROUNDTABLE

Spring List Orders Are Springing Forth Most of the list professionals contacted by Catalog Age report that spring list orders are comparable to last year’s or up somewhat. What’s more, they remain optimistic that despite the economic slowdown, business will …

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In News

March 1, 2001




Allocating the Sale

Determining which channel drove the sale is key to continued multichannel success
Like true love, multichannel marketing is a wonderful thing. Multiple distribution channels enable customers to shop how and when they prefer, while enabling marketers to reap additional sales. …

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In Marketing

March 1, 2001




listings

New Lists
MAGAZINE EXECUTIVES
The Magazines and Trade Papers list from American List Counsel consists of 39,111 executives at 8,965 publications. The list includes more than 6,000 publishers and nearly 3,000 editors-in-chief.
Cost: $60/M
Selects: state, SCF, zip, gender, phone number, publication circulatin, publication …

More...

In News

March 1, 2001




Small Catalogs Forum: Beating the Publicity Drum

You don’t have to spend a fortune on an outside PR firm to promote your company
You may think you don’t have the time or the money to launch a public relations campaign. But if you don’t do PR, you’re …

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In Uncategorized

February 1, 2001




Catalog Analysis: The Cost of Acquiring a Customer

Do you measure how much it costs you to acquire a customer? The number of catalogers who don’t constantly amazes me. Internet pure-play marketers tend to be even worse—they don’t realize that knowing what it costs to …

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In News

February 1, 2001




Extra, Extra: Catalogs in Newspapers

When you pick up your Sunday newspaper, don’t be so quick to discount the coupon fliers and sales circulars: There may be a real catalog tucked in there. Toys `R’ Us, for one, has been inserting its holiday catalog into …

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In News

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