July 1, 2002




Lists and Prospecting: Net-Name Deals on the Rise

If you haven’t been negotiating net-name arrangements for the lists you rent, you’re in the minority.
Among participants in the Catalog Age Benchmark Report on Lists (March 1 issue), 58% negotiate net-name deals, at least some of the time. That’s a significant …

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In News

July 1, 2002




Sorting Your E-mail System Options

In its March 2002 newsletter, research firm GartnerGroup noted that “for 10 years, e-mail has led all other applications on the Internet.” Forrester Research projected in 1999 that the number of e-mail users would grow to 130 million in 2001, with the number of e-mail …

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In Channel Integration, Email

July 1, 2002




Artful Dodgers II

Ethics are on everyone’s mind these days, so it wasn’t a surprise when my May editorial (“Artful Dodgers,” p. 6) received more feedback than this column usually gets. I had already decided that the subject needed a reprise when, lo and …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

June 11, 2002




Live from the ACC: When the Going Gets Tough…

Chicago–Sure, the economy ain’t great. But direct mailers are well positioned to ride out the tough times, according to Donn Rappaport, president of Princeton, NJ-based American List Counsel (ALC). And during yesterday’s opening general session of the 19th …

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In News

June 10, 2002




Live from the ACC: Signs of a Rebound

Chicago–Many marketers are optimistic that the economy is turning around, and that optimism is reflected in increased catalog circulation. In April, circulation was up 15% from that of April 2001, according to list firm Direct Media’s Mail Box Monitor and Catalog …

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In News

June 10, 2002




Live from the ACC: DMA’s Wientzen on What Catalogers Should Do Next

Chicago–Get back to prospecting: That’s the message from Direct Marketing Association president/CEO Bob Wientzen. In an exclusive interview with CATALOG AGEprior to this year’s Annual Catalog Conference, Wientzen said that not only is it time for catalogers …

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In News

June 3, 2002




Survey reveals privacy dichotomy

Nearly 70% of U.S. consumers polled by Jupiter Media Metrix worry about their online privacy. Yet only 40% read privacy statements before giving their personal information to Website. These findings from a survey released June 3 follow a March Jupiter survey in …

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In Uncategorized

June 1, 2002




All Grown Up

We all have to grow up someday, but most of us remember the carefree innocence of childhood, the oft conflicted soul-searching of adolescence, and the achievement of crossing into adulthood. For Marietta, GA-based CoLinear Systems Inc.’s Response Version 7.0 (Rv7), …

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In Opsandfulfillment_warehouse-20-03-2013, Ship

June 1, 2002




Under the Canopy Catalog Reemerges

It’s been a bumpy ride for Under the Canopy, which sells apparel made from organic fibers. Just months after its launch in 1998, fulfillment problems forced the company to shelve its print book and sell solely via the Internet. But three …

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In News

June 1, 2002




East Meets West Via Catalogs

Talk about your niche markets: Catalogers ChinaSprout and Asia for Kids both sell toys, books, and other products specifically for Asian children living in the U.S.
According to the U.S. Census, as of 2000 there were approximately 7.25 million Asian-born …

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In News

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