October 19, 2004




Live from DMA Annual: Greco Speaks

New Orleans–At a press conference hours after making his inaugural DMA Annual keynote speech as president/CEO of the Direct Marketing Association, John Greco Jr. reiterated his primary points: that the DMA will continue its work on Capitol Hill, that …

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In News

October 18, 2004




Live from DMA Annual: Creative Integration

New Orleans–Keeping creative consistent across channels has long been a cornerstone of multichannel branding. Carol Worthington Levy, creative services partner with San Francisco-based consultancy and list firm Lenser, gave specific examples of how to do just that during a Saturday …

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In Channel Integration, News

March 1, 2004




Catalog Tracker: Better Late Than Early

In reviewing the Catalog Tracker statistics for December, the most notable finding was that only four fewer catalogs were received in December 2003 than in December 2002.
Catalog Tracker (a service of Greenwich, CT-based list firm Direct Media) received 314 consumer catalogs this …

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In News

March 1, 2004




Let’s Not Make a Deal

Those looking for 2003 to end with a flurry of deals were disappointed. As was the case with the fourth quarter in 2002, the fourth quarter of 2003 failed to unite large numbers of sellers with buyers. “The deal market fizzled out,” says …

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In News

March 1, 2004




Another Roadside Attraction

Once upon a time, in the early sixties of the last century, a young fighter pilot named Sam Cutting III came home to Vermont from the U.S. Air Force and decided to settle his family in the town of …

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In Channel Integration, Opsandfulfillment_warehouse-20-03-2013

March 1, 2004




Listings

NEW LISTS
QC SUPPLY
During the past 12 months nearly 26,000 agricultural professionals have bought work apparel and products related to livestock and farming from the QC Supply catalog.
Cost: $135/M
Selects: state, SCF, zip, gender, one per company, six-month buyers, three-month …

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In News

February 25, 2004




Search Engine Wars: Yahoo! vs. Google

The gloves are off in the battle for search engine supremacy, now that Sunnyvale, CA-based Internet media giant Yahoo! has dropped competitor Google as its search technology provider. On Feb. 17 Yahoo! replaced Google’s results for its U.S.-based …

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In WEB CHANNEL: SEO/SEM

February 25, 2004




Live from Net.marketing: Contact By Invitation Only

New York–Reaching customers and prospects is becoming an invitation-only affair, according to Shelby Bonnie, chairman/CEO of CNET Networks. Bonnie discussed this and other marketing changes in his Wednesday morning session, “Breaking Through: Online Performance in a Customer-Driven Market,” at …

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In News

February 24, 2004




Live from Net.marketing: New Technologies Good News

(Direct Newsline) New York–More changes have occurred in advertising in the past 36 months than had happened in the past 36 years, said David Verklin, CEO of media buying agency Carat North America. “The next 36 months will be equally important in shaping …

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In News

February 1, 2004




Listings

NEW LISTS
SPORTS SECTION CATALOG
The more than 43,000 customers of Sports Section catalog have bought caps, jerseys, mugs, towels, pins, and other collectibles and novelties inscribed with the logo of a favorite team.
Cost: $100/M
Selects: state, SCF, zip
Contact: …

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