March 1, 2004




Another Roadside Attraction

Once upon a time, in the early sixties of the last century, a young fighter pilot named Sam Cutting III came home to Vermont from the U.S. Air Force and decided to settle his family in the town of …

More...

In Channel Integration, Opsandfulfillment_warehouse-20-03-2013

March 1, 2004




Listings

NEW LISTS
QC SUPPLY
During the past 12 months nearly 26,000 agricultural professionals have bought work apparel and products related to livestock and farming from the QC Supply catalog.
Cost: $135/M
Selects: state, SCF, zip, gender, one per company, six-month buyers, three-month …

More...

In News

February 25, 2004




Search Engine Wars: Yahoo! vs. Google

The gloves are off in the battle for search engine supremacy, now that Sunnyvale, CA-based Internet media giant Yahoo! has dropped competitor Google as its search technology provider. On Feb. 17 Yahoo! replaced Google’s results for its U.S.-based …

More...

In WEB CHANNEL: SEO/SEM

February 25, 2004




Live from Net.marketing: Contact By Invitation Only

New York–Reaching customers and prospects is becoming an invitation-only affair, according to Shelby Bonnie, chairman/CEO of CNET Networks. Bonnie discussed this and other marketing changes in his Wednesday morning session, “Breaking Through: Online Performance in a Customer-Driven Market,” at …

More...

In News

February 24, 2004




Live from Net.marketing: New Technologies Good News

(Direct Newsline) New York–More changes have occurred in advertising in the past 36 months than had happened in the past 36 years, said David Verklin, CEO of media buying agency Carat North America. “The next 36 months will be equally important in shaping …

More...

In News

February 1, 2004




Listings

NEW LISTS
SPORTS SECTION CATALOG
The more than 43,000 customers of Sports Section catalog have bought caps, jerseys, mugs, towels, pins, and other collectibles and novelties inscribed with the logo of a favorite team.
Cost: $100/M
Selects: state, SCF, zip
Contact: …

More...

In News

February 1, 2004




Using Warehouse Space

TOM GUSCHKE Principal, Keogh Consulting
There are three key steps to getting the best use of the available space in your new facility. First, you should develop two plans and two layouts — one for the short term and another for …

More...

In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

February 1, 2004




ZelnickMedia Leveraging Lillian Vernon

ZelnickMedia is bent on making the most of its Lillian Vernon Corp. acquisition. For one, the New York-based company aims to beef up the gifts cataloger’s business-to-business division. And after acquiring Time Life, the music and video direct marketing unit …

More...

In Uncategorized

February 1, 2004




Catalog Tracker: The Return of Free S&H

Several months ago, it appeared that free shipping offers were losing their luster. Among the books received by Catalog Tracker in July, for instance, only 9% promoted free shipping, down from 10% the previous July. And just 7% of the catalogs received in …

More...

In News

February 1, 2004




May I See Some ID, Please?

IN THE GAME OF TAG, you may soon be “it.” Thanks to deafening media buzz, even a casual reader knows that in the next few years retailers worldwide will track all manner of products by slapping a radio frequency identification …

More...

In Uncategorized

  1. 1
  2. ...
  3. 235
  4. 236
  5. 237
  6. 238
  7. 239
  8. 240
  9. 241
  10. ...
  11. 250