September 1, 2000




MERGERS AND ACQUISITIONS

Skittish second quarter M&A activity up just slightly Mergers and acquisitions activity was nearly as subdued during the second quarter of the year as in the first. Just 11 deals involving print or online catalogers were completed in April, May, …

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In News

August 1, 2000




DEMOGRAPHICS: Setting their sites on seniors

Catalogers find that older shoppers do buy online
If online-usage surveys are to be believed, catalogers that target older consumers need not bother investing in their Websites. But several marketers with a sizable percentage of senior buyers have found that …

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In News

August 1, 2000




CUSTOMER SERVICE: Multichannel service strategies

Hiring and training the best reps for multiple selling channels
Phone calls. E-mails. Online text chats. Faxes. Handwritten letters. Call centers as we know them are turning into customer contact centers.
Technology, such as software that enables customer service reps (…

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In News

August 1, 2000




B-to-b e-financing still out there

Despite widespread reports that financing for Internet start-ups – particularly b-to-b portals – has been drying up, the following investment firms each laid down millions on b-to-b portals over the past few months, according to The Industry Standard.
- In …

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In News

August 1, 2000




Quick fix for bike fork recall

Thanks to widespread media coverage and quick vendor response, bicycle catalogers averted what could have been a crisis: a suspension fork recall.
In May, two vendors – Valencia, CA-based Answer Products and Taiwan-based By Us International – recalled about 31,000 defective …

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In Lists & Data - Business-14-05-2013

July 1, 2000




Instant service: Advantages of real-time messages

As an increasing number of people are choosing to shop online and new dot-com merchants are cropping up every day, the competition for business is hotter than ever. But at this point in the evolution of e-commerce, the cyberbattle is …

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In News

July 1, 2000




Being a leader in dot-com times

It’s a dot-com world, incredibly fast-paced and ever-changing. And as a result, traditional catalogers are being threatened by new competition that doesn’t play by the same rules as the rest of us do.
As mailers, we are challenged to creatively …

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In News

July 1, 2000




YOUR NEW TECHNOLOGY

Your new business requires more sophisticated technology to connect print, online, and retail worlds
Saying that technology drives catalog marketing is an understatement. In spite of some fits and starts, technology – especially digital technology – continues to have an …

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In Channel Integration

July 1, 2000




YOUR NEW BRAND IMAGE

What you need to know to successfully position your brand for a unified image across various selling channels
In today’s selling environment, there’s no movement stronger than multichannel marketing. And as catalogers and retailers move to the Web, and Internet …

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In Uncategorized

July 1, 2000




YOUR NEW MARKETING PLAN

Your new business requires the development of a marketing strategy for each of your selling channels
At 30,000 feet, all forms of commerce look pretty much the same. The essence of most profitable direct marketing models is the relationship between the …

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In Uncategorized

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