April 1, 1999




Online list shopping update

With the mach-speed changes occurring in Web delivery of information, it’s time to take another look at the list business online (see “Lists in space,” March 1997 issue).
Many list companies still use their Websites primarily to promote information about managed …

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In News

April 1, 1999




Listings

LET’S MOTOR The 110,975 active subscribers to MotorHome magazine spend an average of ñ81,100 on their RVs. Subscribers are health-conscious, educated individuals with an average age of 62, and 52% own a computer. Cost: ñ85/M Selects: state/SCF, gender, source, zip Contact: AZ Marketing …

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In News

March 1, 1999




Overseas Success Stories

Among the U.S. catalogs mailing overseas, consumer books command most of the media attention. Yet it’s the business-to-business mailers that have made the most impact on international cataloging. Since the early 1990s, U.S.-based b-to-b catalog companies have …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

March 1, 1999




No greed in sight

According to a number of list firms, consumer list prices should remain relatively stable this year. On the other hand, many pros also say list spending overall should rise as the demand for and number of selects steadily increase.
During 1998, …

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In News

March 1, 1999




Marketing Benchmark’99

Catalogers must have taken the phrase “if it ain’t broken, don’t fix it” to heart. Although the Internet has persuaded some catalogers to alter their strategies, traditional marketing techniques-such as renting lists and offering buyer incentives-are still working. n Among …

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In News

February 1, 1999




The price is right. . . or is it?

You need a stapler. So you surf to the Office Depot Website and find that the stapler you want costs $13.49…if you live in Stamford, CT. If you’re in Overland Park, KS, you’ll pay only $12.99 for the same model.
The …

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In Uncategorized

February 1, 1999




Qualifying your leads

With the high cost of printing and mailing, catalogers can’t afford to waste mailings on unqualified leads. Business-to-business marketers-particularly those mailing expensive directory-size books of industrial products, or those mailing to medical or public safety professionals-especially don’t want their catalogs …

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In Lists & Data - Business-14-05-2013

February 1, 1999




Uniting to promote e-commerce

The day after Thanksgiving traditionally kicks off the holiday shopping season. This past holiday season, online catalogers and industry organizations took advantage of that tradition by dubbing the week after the Thanksgiving holiday National Online Shopping Week (NOSW).
Catalogers including …

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In News

February 1, 1999




Thinking outside the mailbox

Let’s say a cataloger of tabletop items is discontinuing a china pattern. Database triggers could stimulate this mailer to telephone all the high-value customers who had bought that particular pattern and offer them the china at a special price. Another …

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In News, WEB CHANNEL: SEO/SEM

February 1, 1999




People

Kim Myers is now managing editor of outdoor apparel and equipment cataloger Patagonia, based in Ventura, CA.
Gift catalog Eximious has named Jeff Parnell as CEO. Previously Parnell had been vice president of marketing forthe Overton’s catalog.
Automotive parts and …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

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