July 1, 2004




opinion & response

Praise to Pass Along
I enjoy reading every issue of my Catalog Age cover to cover. With each issue, I find myself ripping out articles to pass on to co-workers, tearing out others as reference guides, providing “lead” information to …

More...

In Shipping/Delivery

July 1, 2004




listings

NEW LISTS
BBC BRITANNIA
More than 50,000 12-month buyers are on the BBC Britannia masterfile, the result of a merger of the BBC America Shop and Britannia video and gift catalogs. Customers spent an average of $77 an order on videos of …

More...

In News

July 1, 2004




The Psychic Mailman

Imagine how much more powerful catalog distribution would be if you could employ a psychic mailman to wait outside the doors of your best customers’ homes with more than 100 offers, poised to ring the doorbell only at the moment buyers …

More...

In Uncategorized

July 1, 2004




Jumping Ship

Whether you rightshore, multishore, or just plain offshore your operations, you’re part of a trend that’s accelerating despite — or perhaps because of — the heated political and media debate surrounding it. In a recent survey of over 1,800 North American business and …

More...

In Opsandfulfillment_warehouse-20-03-2013, Ship

July 1, 2004




Fall Circ Looking Up

Thanks to the improving economy and decent spring sales, most catalogers contacted in June say they intend to mail more fall and early-holiday books than they had last year. Then again, last year marketers weren’t especially aggressive with their catalog …

More...

In News

June 11, 2004




DMA to Honor Dave Florence and Ben Franklin

Direct Media founder/chairman Dave Florence has achieved much in his nearly 50-year career in the list and data processing industries. After successful stints as a sales data processing sales rep for IBM and Royal McBee Corp., Florence went on …

More...

In News

June 10, 2004




Mokrynski Named DMA List Leader of the Year

Donald Mokrynski, chairman of list firm Mokrynski & Associates, has been named this year’s DMA List Leader of the Year. He will be honored at a dinner on Aug. 11 in New York during the DMA List Vision Conference.
“Don’s company …

More...

In News

June 1, 2004




listings

NEW LISTS
TENNIS WEEK
More than 25,000 tennis enthusiasts and professionals subscribe to Tennis Week magazine. Subscribers have a median age of 36 and an average income of $120,932; 85% play, coach, teach, or otherwise participate in tennis as parents, retailers, or manufacturers at …

More...

In News

June 1, 2004




It’s Raining Catalogs

Catalog Tracker’s mailbox was bulging with catalogs in March. The service of Greenwich, CT-based list firm Direct Media received 423 consumer catalogs that month, a nearly 19% increase from the 356 books received in March 2003.
While solid holiday sales encouraged many consumer mailers …

More...

In News

June 1, 2004




Deal Market Revving into Gear

If the first quarter is any indication, 2004 is going to be a banner year for industry deal making.
During the first three months of the year, 21 catalog deals were closed, compared with 13 during the first quarter of 2003. “This is a …

More...

In News

  1. 1
  2. ...
  3. 236
  4. 237
  5. 238
  6. 239
  7. 240
  8. 241
  9. 242
  10. ...
  11. 290