March 1, 2001




Small Catalogs Forum: Beating the Publicity Drum

You don’t have to spend a fortune on an outside PR firm to promote your company
You may think you don’t have the time or the money to launch a public relations campaign. But if you don’t do PR, you’re …

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February 1, 2001




Catalog Analysis: The Cost of Acquiring a Customer

Do you measure how much it costs you to acquire a customer? The number of catalogers who don’t constantly amazes me. Internet pure-play marketers tend to be even worse—they don’t realize that knowing what it costs to …

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In News

February 1, 2001




Extra, Extra: Catalogs in Newspapers

When you pick up your Sunday newspaper, don’t be so quick to discount the coupon fliers and sales circulars: There may be a real catalog tucked in there. Toys `R’ Us, for one, has been inserting its holiday catalog into …

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In News

February 1, 2001




4imprint Makes an Impression with Samples

How do you get a business customer to open your catalog of promotional products? Include a free sample. Nelson Marketing, a $60 million Oshkosh, WI-based promotional products company, mails nearly 1 million product samples a year. Mailings with samples draw a 10%-20% …

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February 1, 2001




working gear

CRM software makes medium irrelevant in contact centers; Web-enables legacy apps Gathering of the Clans What technology weaves disparate components – phones and faxes, e-mails, personal digital assistants, kiosks, pagers, and interactive TV – all together in a CRM pattern? …

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In CRM

February 1, 2001




Listings: New Lists

CRM DEMO AND CONFERENCE The names of more than 1,400 customer care professionals who have attended the CRM Demo and Conference on improving communications, computing, logistics, and processes are now available for rent. Cost: $350 (flat rate) Selects: state, SCF, zip Contact: …

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In CRM, News

February 1, 2001




List Watch: Dealing From a Card Deck

Card decks may prequalify prospects, but response rates can be as low as two in 1,000 When prospecting, catalogers often overlook card decks – bundles of 25-40 cards, enclosed in an envelope or a polybag, mailed to subscribers of a magazine …

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In News

February 1, 2001




Creating KILLER CONTENT

Survival is tough on the Wild Wild Web. Improving your site’s content is one way to trigger additional sales and keep your business alive
Take a look at any of the top-producing e-commerce sites on the Web and you’ll find …

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In News

January 1, 2001




Catalogers Cash In on the Travel Goods Market

Last year, consumers spent more than $561.3 billion on travel expenditures, including transportation, lodging, recreation, and incidentals, according to the Travel Industry Association of America (TIA), a Washington-based nonprofit organization. Given that the TIA predicts travel expenditures will reach $622 billion in 2002, …

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In News

January 1, 2001




The Subject Was Lists…

…and database modeling and circulation. The occasion was Catalog Age’s first-ever list roundtable, and the discussion among the participating catalogers was spirited
In late October, Catalog Age invited several marketers from the New York area to discuss circulation and list-related …

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