September 1, 1998




Intranet marketing, by the book

Do you know how much your company spends on business-related books annually? If not, you’re not alone. That’s why on July 14, barnesandnoble.com, the online division of books retailer Barnes & Noble, launched Business Solutions, an affiliate program that allows companies …

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In News

August 1, 1998




Creating the instant impulse to buy

If you had your druthers, would you rather sell or describe? n Careful, now. Before any “of course” knee-jerk response, consider: We’re in the catalog business. The same professional copywriter who piles every selling adjective he/she can muster into …

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In News

July 1, 1998




People

Fingerhut Companies named William Lansing, currently vice president of business development for General Electric Corp., as president. He will focus on expanding Fingerhut’s marketing and fulfillment business, electronic commerce and global growth initiatives. Fingerhut also promoted James Wehmann to vice …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

June 1, 1998




ONLINE TECHNOLOGY: Gaining cyberspeed

Website developers are technologically able to add interactive graphics, audio, and full-motion video to catalogers’ Websites-but are consumers technologically able to appreciate such features?
Catalogers and Internet professionals don’t think so-at least not until fundamental issues such as limited bandwidth (…

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In News

June 1, 1998




More channels, more challenges

For the past 10 years, change has been the norm in cataloging, fueled by seasoned marketers, technological innovations, and increasingly demanding customers. n That’s why looking into the future of cataloging-even just three years ahead-is an awesome and rather daunting task. …

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In News

June 1, 1998




Print and electronic catalogs, hand in hand

As we approach the 21st century, the debate over whether electronic catalogs will make print catalogs obsolete is bound to heat up. After all, the explosive growth in electronic catalog marketing in just the past few years has made a …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

June 1, 1998




PRODUCTION TRENDS: Saying goodbye to analog

To save money, reduce turnaround time, and minimize frustration in today’s fast-paced world of catalog production, you’ve got to keep up with the latest developments. The same will hold true in the 21st century. In fact, staying apace with technology …

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In Lists & Data - Business-14-05-2013

June 1, 1998




Reinventing list firms

As mailers continue to pursue more targeted names, delivered quickly and on the cheap, list companies, service bureaus, and list compilers will be scrambling to deliver-and some, to stay in business. Many industry watchers believe list companies in the future …

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In Lists & Data - Business-14-05-2013

June 1, 1998




Your 21st-century customer

It’s no coincidence that specialty catalog shopping came of age in the mid-1980s, shortly after the baby boomers did. But the first of the boomers are now rolling into their 50s. And by the turn of the century, much …

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In Uncategorized

June 1, 1998




Printing presses on

Catalogers have long turned to printers for services beyond those that can strictly be defined as printing. According to the 1997 Catalog Age Benchmark Report on Production (see November 1997 issue), 64% of catalogers say they rely on their printer as a postal …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

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