October 1, 1998




Real-time risks

Any good business plan includes an analysis of the competition. And in the world of online selling, it’s relatively easy to see how your competitors are doing-especially if they offer real-time inventory functions on their Websites. But most online catalogers …

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In Lists & Data - Business-14-05-2013

October 1, 1998




Made in Japan, marketed in U.S.

An estimated 839,000 Japanese-Americans live in the U.S. today, up 4.2% from 1990, according to New York marketing agency Kang & Lee. And that number is projected to grow another 7% to more than 900,000 by 2010.
Certain that these Japanese-Americans-as well as Japanese expatriates-are homesick …

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In News

September 1, 1998




Vendor works of art

Photographing the thousands of products that appear in 1,000-plus-page catalogs couldbe like trying to mow a lawn with a pair scissors. To save time and money, most big-book business-to-business catalogers-as well as many smaller specialty books-use a substantial amount of …

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In News

September 1, 1998




Genesis strikes again

Genesis Direct is at it again. On Aug. 5, the multititle cataloger agreed to acquire the $118 million Carol Wright Gifts direct marketing division from Cox Enterprises, an Atlanta-based media and communications company, for 2.7 million shares, or 8.3%, of Genesis Direct common stock. (…

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In News

September 1, 1998




Mostly roses, a few weeds

I’ll venture a dangerous opinion: Year after year, the copy in those catalogs chosen as Annual Catalog Award winners has been getting progressively more readable. n Somebody out there has begun to realize that a really good catalog represents really …

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In News

September 1, 1998




Tech Squared targets Webmasters

Ironically, in a world in which it’s necessary to be online to stay competitive, many Website designers are turning to print catalogs for the tools to help them do their jobs. Capitalizing on this opportunity, computer cataloger Tech Squared in …

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In Uncategorized

September 1, 1998




Design Toscano goes to Faire

In Design Toscano’s catalog of European reproductions for the home and garden, the merchandise includes a number of Italian Renaissance statues and wall pilasters. With this in mind, the $22 million cataloger’s decision to promote Renaissance Entertainment Corp.’s Renaissance Faire …

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In News

September 1, 1998




Intranet marketing, by the book

Do you know how much your company spends on business-related books annually? If not, you’re not alone. That’s why on July 14, barnesandnoble.com, the online division of books retailer Barnes & Noble, launched Business Solutions, an affiliate program that allows companies …

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In News

August 1, 1998




Creating the instant impulse to buy

If you had your druthers, would you rather sell or describe? n Careful, now. Before any “of course” knee-jerk response, consider: We’re in the catalog business. The same professional copywriter who piles every selling adjective he/she can muster into …

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In News

July 1, 1998




People

Fingerhut Companies named William Lansing, currently vice president of business development for General Electric Corp., as president. He will focus on expanding Fingerhut’s marketing and fulfillment business, electronic commerce and global growth initiatives. Fingerhut also promoted James Wehmann to vice …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

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