November 27, 2001




Alloy acquires 360 Youth

Teen apparel and accessories cataloger Alloy is also a growing teen media company, as its latest acquisition affirms. The New York-based company has bought 360 Youth, the flagship division of marketing services company MarketSource Corp. 360 Youth provides media and marketing strategies …

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In Marketing

November 20, 2001




What will consumers spend this holiday? It depends on whom you ask

A number of recent studies offer contradictory predictions for consumers’ holiday shopping plans this year. Some studies forecast a gloomy holiday season, with consumers reining in spending. Others project that consumers will spend as much as—if not more than—…

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In News

November 15, 2001




At the GCIC: roundtable homes in on flexibility

Naples, FL—Flexibility, and the lack thereof, was a hot topic at a roundtable discussion at the 2001 Gravure Catalog and Insert Council (GCIC) Conference here. Representatives from J.C. Penney, R.R. Donnelley & Sons, Flink Ink, and Madison International led …

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In News

November 5, 2001




ONLINE EXCLUSIVE: Call to Contact

Some people may still call them call centers, but they’re sporting more than telephones these days. A transition from call centers to full-fledged contact centers is taking place; customers expect to interact with us via media other than the …

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In Channel Integration, multichannelmerchant.com/opsandfulfillment/news

November 1, 2001




List Watch: List Industry Not Immune from Layoffs

Many of their catalog clients, suffering lackluster sales, are resorting to layoffs, so it’s no surprise that several list firms have also trimmed staff or opted not to replace employees who have left.
For instance, in August, Hackensack, NJ-based Mokrynski & …

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In News

November 1, 2001




Attack Aftermath: Back to Business

Last year at this time, catalogers were basing their plans and projections on how business had been 12 months prior. But following the Sept. 11 terrorist attacks in which four airplanes were hijacked and crashed, companies can no longer rely on precedents …

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In News

November 1, 2001




E-mail Ain’t Direct Mail. Remember Where You Are

The synergy between direct mail and e-mail not only exists; it sparkles with energy. █ Direct mail is the incestuous first cousin of e-mail. But too many “creatives” who regard a shift from direct mail to e-mail as nothing more than …

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In News

November 1, 2001




List Watch: B-to-Bers Say, Let’s Talk About Sex

Some business-to-business catalogers have sex on their minds. No, not what you’re thinking — gender selects.
Because b-to-b mailers target corporations rather than individuals, they typically look for company type and size selects rather than gender. But recently some business catalogers …

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In News

November 1, 2001




Short Takes: Who Wants to Be a Trillionaire?

We’ve become so blasé about the vivid exaggerations of dot-com revenue forecasts that a possible decline of a few billion dollars is refreshing news. It appears that online transactions by businesses will account for only $5.4 trillion by 2006, down from the $6.3 …

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In Uncategorized

October 31, 2001




Study: Holiday Online Sales to Reach $11.9 Billion

New York–This year’s holiday online retail and travel sales will reach approximately $11.9 billion, an 11% increase over last year’s $10.8 billion, according to research firm Jupiter Media Metrix. The study also concluded that 46 million people will be shopping online this …

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In Uncategorized

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