August 1, 2002




Royal Flush

Even seasoned cardsharps know that at some point, sleight of hand isn’t going to give them a strong suit — there’s just no substitute for luck. But check out a new, (virtually) magical picking system that vastly improves your odds. I …

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In Inventory, Opsandfulfillment_warehouse-20-03-2013

August 1, 2002




People News

CDW Government, a wholly owned subsidiary of Vernon Hills, IL-based CDW Computer Centers, has named Kevin Adams vice president of program management. Adams will be responsible for managing government and educational customer programs and will oversee existing contract relations. Prior …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

August 1, 2002




The Third Annual I.Merchant Awards

Given the aftermath of the dot-com crash, not to mention the punishing economic climate, some Web marketers might feel they deserve an award just for staying in business. But to win an I.Merchant Award, online marketers have to do …

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In Uncategorized

August 1, 2002




Listings

NEW LISTS
ACME PICKUP TRUCK
Nearly 32,000 owners of pickup trucks purchased from or requested the Acme Pickup Truck catalog during the past year. Customers, 85% of whom are male, spent an average of $145 a purchase on mats, bumpers, carpets, replacement body …

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In News

August 1, 2002




Five Aces

Business is no game, and it’s too important an activity to leave the results to chance. An ace in the hole is hardly cheating; instead, it’s a reserve you keep to make sure everything goes according to your game plan. …

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In Channel Integration, Contact Center

August 1, 2002




Multichannel a Sure Fit for Marketer

Not many companies can boast of owning nearly two-thirds of their market. But New York-based Sure Fit, a manufacturer/marketer of ready-made slipcovers, can — thanks to a mix of channels selling to businesses and consumers alike.
Sure Fit’s revenue last …

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In News

July 24, 2002




Financial reports: PC Mall, Martha Stewart Living

Catalog sales down 6% at PC Mall
Torrance, CA-based computer reseller PC Mall (Nasdaq: MALL) posted a 19% increase in total second-quarter sales, to $205.0 million for the three months ended June 30. That’s especially gratifying, considering that historically the second quarter is …

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In News

July 1, 2002




Listings

NEW LISTS
MAGIC SEASONINGS MAIL ORDER
Founded by famed Cajun chef Paul Prudhomme, the Magic Seasonings Mail Order catalog has nearly 55,000 12-month buyers. Customers spent an average of $60 an order on the seasonings, sauces, cookbooks, and instructional videos sold in …

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In News

July 1, 2002




The Dish on Databases

When the topic is database marketing, plenty of other subjects enter into the discussion. At least that was the case in April, when Catalog Age sat down with five executives in Philadelphia for a roundtable discussion on customer databases. While …

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In Channel Integration

July 1, 2002




Lists and Prospecting: Net-Name Deals on the Rise

If you haven’t been negotiating net-name arrangements for the lists you rent, you’re in the minority.
Among participants in the Catalog Age Benchmark Report on Lists (March 1 issue), 58% negotiate net-name deals, at least some of the time. That’s a significant …

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