August 1, 2001




The Electronic Catalog: The Payoff of Paid Search Listings

By now you know that it’s not enough just to be on the Web. Once online, you also need to direct users to your Website. Some marketers are finding that paying for listings on search engines makes it more likely …

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August 1, 2001




At Your Service

Organize your menus and prompts to be mutually exclusive
Recently, I’ve been asked a half dozen or so questions repeatedly in seminars, phone calls, and e-mails. They fall into two categories: questions about procedures for e-mail and automated voice response, …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

August 1, 2001




On the Scene at eTail: Ralph Lauren to Launch Catalog Next Year

New York–David Lauren, chief creative and marketing officer for Ralph Lauren Media/Polo.com, says that the high-end fashion marketer will launch a mail order catalog “next spring or summer.”
Following his presentation during eTail 2001 at the Grand Hyatt here, …

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In News

August 1, 2001




A Death in the Family

Reporters are often compared with vultures, circling near-corpses and waiting for them to die. And I did feel somewhat like a bird of prey while following the last days of Foster & Gallagher (F&G), monitoring the company for signs of …

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In Marketing, Opsandfulfillment_warehouse-20-03-2013

July 31, 2001




Outsourcing Customer Service Abroad Can Cut Costs

New York–Companies can save a fair amount of money if they outsource their customer service abroad, according to a recent report from research firm Jupiter Media Metrix. According to the report, companies that outsource customer service operations to offshore contact …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

July 30, 2001




Alloy Allies With CosmoGIRL

New York—Online teen beauty magazine CosmoGirl.com is getting a makeover. Teen apparel cataloger/media company Alloy Online has announced a partnership with CosmoGirl magazine and its Website, CosmoGirl.com. As a result of the partnership, Alloy will redesign …

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In CROSS CHANNEL: Package Delivery/Distribution, Shipping/Delivery

July 18, 2001




Study: Most Teens Don’t Buy Online

New York—Today’s teens may be tech savvy, but that doesn’t mean they’re spending online. According to a recent study by Internet marketing research firm Jupiter Media Metrix, 89% of teens ages 13-17 have never made an online …

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July 18, 2001




Movers and Shakers

Minneapolis-based Fingerhut Cos. promoted Steven A. Lightman to executive vice president, catalog. Lightman is now responsible for the operations and management of Fingerhut’s core catalog and its subsidiary catalog businesses. Most recently, Lightman was president of the company’s …

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In News

July 17, 2001




Who’s Hiring? Not Too Many Marketers

Owatonna, MN—A direct marketing employment survey shows that almost one-third of direct marketing companies have hiring freezes in effect. The study, conducted the week of July 9 by Bernhart Associates Executive Search/Wheaton Consulting Group, also shows that sales and …

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In News

July 11, 2001




Survey: M-Commerce to Account for Few Online Sales

New York–Although 40% of the U.S. population is expected to subscribe to a wireless Web service by 2006, mobile commerce (or m-commerce) will account for less than 2% of all online shopping, according to a report by research firm Jupiter Media Metrix. …

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