September 1, 1998




Genesis strikes again

Genesis Direct is at it again. On Aug. 5, the multititle cataloger agreed to acquire the $118 million Carol Wright Gifts direct marketing division from Cox Enterprises, an Atlanta-based media and communications company, for 2.7 million shares, or 8.3%, of Genesis Direct common stock. (…

More...

In News

September 1, 1998




Mostly roses, a few weeds

I’ll venture a dangerous opinion: Year after year, the copy in those catalogs chosen as Annual Catalog Award winners has been getting progressively more readable. n Somebody out there has begun to realize that a really good catalog represents really …

More...

In News

September 1, 1998




Tech Squared targets Webmasters

Ironically, in a world in which it’s necessary to be online to stay competitive, many Website designers are turning to print catalogs for the tools to help them do their jobs. Capitalizing on this opportunity, computer cataloger Tech Squared in …

More...

In Uncategorized

September 1, 1998




Design Toscano goes to Faire

In Design Toscano’s catalog of European reproductions for the home and garden, the merchandise includes a number of Italian Renaissance statues and wall pilasters. With this in mind, the $22 million cataloger’s decision to promote Renaissance Entertainment Corp.’s Renaissance Faire …

More...

In News

September 1, 1998




Intranet marketing, by the book

Do you know how much your company spends on business-related books annually? If not, you’re not alone. That’s why on July 14, barnesandnoble.com, the online division of books retailer Barnes & Noble, launched Business Solutions, an affiliate program that allows companies …

More...

In News

August 1, 1998




Creating the instant impulse to buy

If you had your druthers, would you rather sell or describe? n Careful, now. Before any “of course” knee-jerk response, consider: We’re in the catalog business. The same professional copywriter who piles every selling adjective he/she can muster into …

More...

In News

July 1, 1998




People

Fingerhut Companies named William Lansing, currently vice president of business development for General Electric Corp., as president. He will focus on expanding Fingerhut’s marketing and fulfillment business, electronic commerce and global growth initiatives. Fingerhut also promoted James Wehmann to vice …

More...

In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

June 1, 1998




ONLINE TECHNOLOGY: Gaining cyberspeed

Website developers are technologically able to add interactive graphics, audio, and full-motion video to catalogers’ Websites-but are consumers technologically able to appreciate such features?
Catalogers and Internet professionals don’t think so-at least not until fundamental issues such as limited bandwidth (…

More...

In News

June 1, 1998




More channels, more challenges

For the past 10 years, change has been the norm in cataloging, fueled by seasoned marketers, technological innovations, and increasingly demanding customers. n That’s why looking into the future of cataloging-even just three years ahead-is an awesome and rather daunting task. …

More...

In News

June 1, 1998




Print and electronic catalogs, hand in hand

As we approach the 21st century, the debate over whether electronic catalogs will make print catalogs obsolete is bound to heat up. After all, the explosive growth in electronic catalog marketing in just the past few years has made a …

More...

In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

  1. 1
  2. ...
  3. 236
  4. 237
  5. 238
  6. 239
  7. 240
  8. 241
  9. 242
  10. 243
  11. 244