December 1, 1999




Benchmark 1999: Critical issues

After several years of strong sales, solid profitability, and a thriving economy, catalogers are waiting for the bubble to burst. And a number of them appear to believe that the explosion – and the downturn – will occur within the …

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December 1, 1999




Thoughts about 2000

This month’s question
What do you think will be the biggest issue facing small catalogers in the next year?
Competition with bigger companies, rising production costs, and that little bug called Y2K will all be important issues to grapple …

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In News, WEB CHANNEL: SEO/SEM

December 1, 1999




Contest triples Spiegel’s response

Spiegel wasn’t playing around with its test-mailing of a game promotion. The general merchandise catalog received triple the response from certain segments of its audience following a May mailing that included a peel-off game bound into the book. In fact, …

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In News

December 1, 1999




10 reasons new catalogs: …and what to do about it

Despite the widespread consolidation and increased competition in the catalog industry today, new catalogs enter the mailstream every month. But those now launching catalogs are not necessarily “mom and pops” – entrepreneurial spirits with a great merchandise idea and little …

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In Uncategorized

December 1, 1999




And we’ll call this fellow `less cranky’

I’m a letter carrier, and I understand completely what you’re talking about. It’s good to see someone in the media actually empathizing with the work we do in the Postal Service. We have a saying where I work when we …

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In Uncategorized

December 1, 1999




MERGERS AND ACQUISITIONS: Fewer deals, but no slump

Lack of serial acquirers accounts for drop in third-quarter activity
Third-quarter merger and acquisition (M&A) activity among catalogers fell 25%, to 24 deals this year from 32 transactions last year.
Normally, such a significant drop-off might suggest a slump within the catalog …

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In News

November 1, 1999




U.S. Cavalry charges into bind-ins

Advertiser eagerness to place blow-in cards in U.S. Cavalry’s catalog nearly led to a fight between two brokers, according to Carmen Shelton, list/circulation manager for the outdoor sporting goods mailer. Unfortunately, the catalog’s page count, typically around 64 pages, …

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In News

November 1, 1999




E-MAIL MARKETING: E-lists: Big bucks, few names

So far, it’s hard to tell if e-lists are worth the price – or the trouble
As more Internet-savvy consumers buy goods online, more catalogers are anxious to reach them via e-mail. Despite the growing interest, however, the number of …

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In News

November 1, 1999




U.S. catalogers storm the desert

The Middle East might seem an unlikely market for general merchandiser Spiegel to test. But Scott Weiler, director of business development and promotion for the Downers Grove, IL-based catalog, doesn’t think so. “There’s a growing demand for American goods and …

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In News

November 1, 1999




ELECTRONIC CATALOGS: No buzz on DVDs catch on?

DVD-ROMs (digital versatile disc-read only memory) offer greater media capability – more than two hours of video – than CD-ROMs, and seven times the storage capacity, making them a viable alternative for business catalogers.
“If you want to show a …

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