April 1, 1999




A new Internet Language

How many times have we heard that this technology or that technology will revolutionize e-commerce? Well, get ready for the next big thing: Extensible Markup Language (XML). The buzz is that it’s more than just another new, well…buzzword.
XML 101 …

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In Marketing

April 1, 1999




Listings

LET’S MOTOR The 110,975 active subscribers to MotorHome magazine spend an average of ñ81,100 on their RVs. Subscribers are health-conscious, educated individuals with an average age of 62, and 52% own a computer. Cost: ñ85/M Selects: state/SCF, gender, source, zip Contact: AZ Marketing …

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In News

April 1, 1999




Trolling for customers

Bill Guyre is vice president of the not-for-profit, New York-based Lighthouse Catalog, which sells specialized products for people with impaired vision. Annual sales, less than ñ10 million; annual circulation, 2 million.
Our parent company, Lighthouse International (a not-for-profit foundation that supports advocacy, …

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In News

March 1, 1999




Overseas Success Stories

Among the U.S. catalogs mailing overseas, consumer books command most of the media attention. Yet it’s the business-to-business mailers that have made the most impact on international cataloging. Since the early 1990s, U.S.-based b-to-b catalog companies have …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

March 1, 1999




Listings

CHILDREN’S BOOK BUYERS The 22,903 buyers of children’s books from A Common Reader catalog are affluent and well-educated parents, grandparents, and gift-givers who spend an average of $51 per order.
Cost: 90/M
Selects: SCF, state, zip,
Contact: RMI Direct Marketing, 203-798-0448

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In News

March 1, 1999




No greed in sight

According to a number of list firms, consumer list prices should remain relatively stable this year. On the other hand, many pros also say list spending overall should rise as the demand for and number of selects steadily increase.
During 1998, …

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In News

March 1, 1999




Marketing Benchmark’99

Catalogers must have taken the phrase “if it ain’t broken, don’t fix it” to heart. Although the Internet has persuaded some catalogers to alter their strategies, traditional marketing techniques-such as renting lists and offering buyer incentives-are still working. n Among …

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In News

March 1, 1999




Stationery title adds a bigger, upgraded book

In hopes of hiking average order size 7% and extending the spring catalog’s shelf life, Current Social Expressions, a $100 million-plus stationery and gifts marketer, mailed an overhauled, perfect-bound, 112-page book right after Christmas to more than 2 million customers and prospects.
The …

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In Uncategorized

February 1, 1999




The price is right. . . or is it?

You need a stapler. So you surf to the Office Depot Website and find that the stapler you want costs $13.49…if you live in Stamford, CT. If you’re in Overland Park, KS, you’ll pay only $12.99 for the same model.
The …

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In Uncategorized

February 1, 1999




Qualifying your leads

With the high cost of printing and mailing, catalogers can’t afford to waste mailings on unqualified leads. Business-to-business marketers-particularly those mailing expensive directory-size books of industrial products, or those mailing to medical or public safety professionals-especially don’t want their catalogs …

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