August 1, 2001




List Watch: Testing for the Best

Considering the soft sales and lower response rates many mailers reported this year, it’s not surprising that catalogers have cut back on list testing and, in turn, become more selective about the lists they test.
“There has been at least …

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In News

August 1, 2001




Working Gear

Fit to Print
Want to send your shipments with a sharp-looking label? Sauven Marking Ltd. has recently developed a compact multi-purpose printer named the Codajet 6000. Distributed by Griffin-Rutgers Co., this versatile printer features ultra-high resolution and online printing of any …

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In Uncategorized

August 1, 2001




The Electronic Catalog: The Payoff of Paid Search Listings

By now you know that it’s not enough just to be on the Web. Once online, you also need to direct users to your Website. Some marketers are finding that paying for listings on search engines makes it more likely …

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In Uncategorized

August 1, 2001




At Your Service

Organize your menus and prompts to be mutually exclusive
Recently, I’ve been asked a half dozen or so questions repeatedly in seminars, phone calls, and e-mails. They fall into two categories: questions about procedures for e-mail and automated voice response, …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

August 1, 2001




On the Scene at eTail: Ralph Lauren to Launch Catalog Next Year

New York–David Lauren, chief creative and marketing officer for Ralph Lauren Media/Polo.com, says that the high-end fashion marketer will launch a mail order catalog “next spring or summer.”
Following his presentation during eTail 2001 at the Grand Hyatt here, …

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In News

August 1, 2001




A Death in the Family

Reporters are often compared with vultures, circling near-corpses and waiting for them to die. And I did feel somewhat like a bird of prey while following the last days of Foster & Gallagher (F&G), monitoring the company for signs of …

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In Marketing, Opsandfulfillment_warehouse-20-03-2013

August 1, 2001




FYI: Go for Broke

Got spare cash? Spend it on customer service, advises a Jupiter Media Metrix study. The number of people seeking online customer service is expected to double from 33 million in 2001 to 67 million in 2005. Faced with rising customer dissatisfaction, 74% of businesses expect …

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In CRM

July 31, 2001




Outsourcing Customer Service Abroad Can Cut Costs

New York–Companies can save a fair amount of money if they outsource their customer service abroad, according to a recent report from research firm Jupiter Media Metrix. According to the report, companies that outsource customer service operations to offshore contact …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

July 30, 2001




Alloy Allies With CosmoGIRL

New York—Online teen beauty magazine CosmoGirl.com is getting a makeover. Teen apparel cataloger/media company Alloy Online has announced a partnership with CosmoGirl magazine and its Website, CosmoGirl.com. As a result of the partnership, Alloy will redesign …

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In CROSS CHANNEL: Package Delivery/Distribution, Shipping/Delivery

July 18, 2001




Study: Most Teens Don’t Buy Online

New York—Today’s teens may be tech savvy, but that doesn’t mean they’re spending online. According to a recent study by Internet marketing research firm Jupiter Media Metrix, 89% of teens ages 13-17 have never made an online …

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In Uncategorized

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