April 1, 2001




i-bits

GET READY FOR YOUR CLOSEUP
If you want to convert online browsers into buyers, add a zoom-in feature to your product graphics. According to a January study by PricewaterhouseCoopers, 44% of shoppers surveyed said that the ability to see a closeup …

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In News

April 1, 2001




Catalog Analysis: Assigning Value to Your Customer List

Typically a catalog has dollars invested in inventory, equipment, furnishings, buildings, and certainly labor. But a cataloger’s most-prized asset in the eyes of the investment community is its house file. Appraising your customer list helps financial experts estimate the overall …

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In News

April 1, 2001




People News

Schaumburg, IL-based database company Experian has named Deborah Lowman-Zuccarini executive vice president/chief marketing officer for Experian Marketing Solutions. She had been chief operating officer for Nykamp Consulting Group.
Chicago-based Chicago Association of Direct Marketing (CADM) has appointed George A. …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

April 1, 2001




ask the experts

If you are responsible for online privacy issues in your company, your mantra should be “Know, say, do.” Know what your company is doing, say what your practices are, and make sure you do what you say.
First, you have …

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In CRM, News

March 28, 2001




Movers and Shakers

Sport Supply Group,
a Dallas-based business-to-business catalog of sports equipments, promoted Eugene Grant to executive vice president of sales and marketing. Grant will remain president of Athletic Training Equipment Co., a subsidiary of Sport Supply Group. In addition, the cataloger …

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In News

March 15, 2001




List Watch: Mailers Reflect on Hot Selects

When prospecting, catalogers for the most part are sticking to the “tried and true” selects on mailing lists: dollar amount spent, recency of purchase, product purchased, and frequency. We asked several catalogers and list industry experts about the hottest selects …

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In News

March 15, 2001




Multichannel Challenges: Caswell-Massey

Who says you can’t teach an old dog new tricks? Certainly not $20 million Edison, NJ-based high-end toiletries marketer Caswell-Massey.
The company’s rich history predates Franklin Roosevelt, Abraham Lincoln, and the Declaration of Independence. Founded in 1752, Caswell-Massey counts founding father George …

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In News

March 1, 2001




List Watch: List Roundtable

Most of the list professionals contacted by Catalog Age report that spring list orders are comparable to last year’s or up somewhat. What’s more, they remain optimistic that despite the economic slowdown, business will remain solid, if not increase.
Howard …

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In News

March 1, 2001




people

Cleveland, OH-based catalog and direct mail printer St. Ives announced the promotion of Gary Davis to senior vice president. Davis has also been appointed to its U.S. division board of directors, which oversees the company’s offices throughout the U….

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In Uncategorized

March 1, 2001




Mergers & Acquisitions

With five acquisitions, networking solutions provider Black Box Corp. was the busiest deal maker of the quarter.
The economy may have stalled, but catalog-related mergers and acquisitions have taken off. During the fourth quarter of 2000, a whopping 33 deals were consummated, …

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In News

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