August 1, 2000




B-to-b e-financing still out there

Despite widespread reports that financing for Internet start-ups – particularly b-to-b portals – has been drying up, the following investment firms each laid down millions on b-to-b portals over the past few months, according to The Industry Standard.
- In …

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In News

August 1, 2000




Quick fix for bike fork recall

Thanks to widespread media coverage and quick vendor response, bicycle catalogers averted what could have been a crisis: a suspension fork recall.
In May, two vendors – Valencia, CA-based Answer Products and Taiwan-based By Us International – recalled about 31,000 defective …

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In Lists & Data - Business-14-05-2013

July 1, 2000




Instant service: Advantages of real-time messages

As an increasing number of people are choosing to shop online and new dot-com merchants are cropping up every day, the competition for business is hotter than ever. But at this point in the evolution of e-commerce, the cyberbattle is …

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In News

July 1, 2000




Being a leader in dot-com times

It’s a dot-com world, incredibly fast-paced and ever-changing. And as a result, traditional catalogers are being threatened by new competition that doesn’t play by the same rules as the rest of us do.
As mailers, we are challenged to creatively …

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In News

July 1, 2000




YOUR NEW TECHNOLOGY

Your new business requires more sophisticated technology to connect print, online, and retail worlds
Saying that technology drives catalog marketing is an understatement. In spite of some fits and starts, technology – especially digital technology – continues to have an …

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In Channel Integration

July 1, 2000




YOUR NEW BRAND IMAGE

What you need to know to successfully position your brand for a unified image across various selling channels
In today’s selling environment, there’s no movement stronger than multichannel marketing. And as catalogers and retailers move to the Web, and Internet …

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In Uncategorized

July 1, 2000




YOUR NEW MARKETING PLAN

Your new business requires the development of a marketing strategy for each of your selling channels
At 30,000 feet, all forms of commerce look pretty much the same. The essence of most profitable direct marketing models is the relationship between the …

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In Uncategorized

July 1, 2000




WHAT ABOUT YOUR OLD BUSINESS?

`New’ is nice, `multichannel’ is trendy…but guess what? The print catalog channel has lots of life left in it
The press is full of stories predicting the demise of the printed catalog.
Wellll…as Samuel Clemens said, “Rumors of …

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In CRM, News

July 1, 2000




YOUR NEW CUSTOMER

Are multichannel customers different from print catalog customers?
The answer is no – and yes
When it comes to defining the “new” customer, it’s important to first sort a few truths from myths. Given all the e-commerce buzz, one might …

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In Marketplaces

July 1, 2000




at deadline

PLAYBOY SELLS COLLECTORS’ CHOICE CATALOG Four months after putting its Collectors’ Choice Music and Critics’ Choice Video catalogs on the market, Playboy Enterprises signed a letter of intent to sell Collectors’ Choice to Soundies, a Chicago-based music label/cataloger. Soundies, …

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In News

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