August 4, 2004




Live from eTail 2004: “We Can’t Serve Everybody”

Hollywood, FL–After ZelnickMedia bought Lillian Vernon Corp. in July 2003, the parent firm has made it clear from the get-go that its goal for the 53-year-old gifts and housewares cataloger is to build the Lillian Vernon brand while maximizing the company’…

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In News

August 1, 2004




Constructing a Marketing Tool Kit

By this time of year, most catalogers are tweaking and executing winning marketing plans for the fall and holiday seasons. You can make this process more efficient by putting together your own marketing tool kit. This tool kit should provide …

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In News

August 1, 2004




listings

NEW LISTS
CRAFTS AMERICANA MASTERFILE
The parent company of the Connecting Threads, Artist’s Club, and Knit Picks crafts catalogs, Crafts Americana has 150,000 12-month buyers on its masterfile. Customers have an average age of 50 and an average income of $50,000; they spend …

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In News

August 1, 2004




DMA Names Greco President/CEO

The Direct Marketing Association on July 7 named John Greco Jr. president/ CEO. He replaces Bob Wientzen, who left the New York-based organization at the end of June.
Greco has no background in the catalog business, although he did hold several …

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In News

August 1, 2004




5th annual i.merchant awards

As e-commerce becomes an increasingly sophisticated marketing channel, the standards for measuring what makes an exceptional Website have to be more stringent. ▪ In evaluating the I.Merchant Awards, our judging panel was challenged to critique all elements of the finalists’ …

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In Uncategorized

August 1, 2004




Adieu to Rue de France Catalog

It’s the end of the road for Rue de France. Direct Holdings Worldwide, the parent company of multititle mailer Lillian Vernon Corp. and the Time Life books and video business, is shutting the home decor cataloger/retailer. The final catalog …

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In International

June 1, 1999




How are we doing?

Much like their consumer catalog counterparts, many business-to-business catalogers continually research their markets, contacting customers to see if they’re serving them appropriately. Depending on what they sell, catalogers opt for a variety of methods of customer research.
For instance, according …

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In News

July 14, 2004




Martha Pullen Co. Sold

Huntsville, AL-based Martha Pullen Co., which publishes the Martha Pullen catalog and “Sew Beautiful” magazine, was purchased by Birmingham, AL-based Hoffman Media, the publisher of “Southern Lady” magazine.
Besides mailing to customers and requesters, the Martha Pullen catalog is mailed …

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In News

July 7, 2004




Star-Struck Eddie Bauer Goes Green

Eddie Bauer’s parent firm, Spiegel, may be bankrupt, but that hasn’t kept the Redmond, WA-based apparel cataloger/retailer from trying to do something about the environment. On July 7, Eddie Bauer announced it was launching an environmental awareness campaign …

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In Uncategorized

July 7, 2004




DMA Names John Greco Jr. CEO

The Direct Marketing Association on July 7 named John Greco Jr. president/CEO. He replaces Bob Wientzen, who left the organization at the end of June.
Greco has no background in the catalog business. He did hold several executive positions with …

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