October 14, 2003




Live from DMA Annual: DMA May Sue Over CA Spam Law

(Direct Newsline) Orlando, FL–The Direct Marketing Association is considering a legal challenge to the new California spam law, SB 186, by state Sen. Kevin Murray (D-Culver City).
At the List Leaders meeting during the DMA’s annual fall conference, Lou Mastria, the …

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In News

October 7, 2003




New Peanuts Catalog on the Way

United Media and Charles M. Schulz Creative Associates have partnered with e-commerce provider FanBuzz to develop the official online store for the Peanuts comic strip. And next year, FanBuzz will produce a print catalog of Peanuts products. FanBuzz already produces …

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In News

October 1, 2003




Winning the Search Bidding Wars

A BATTLE IS RAGING AMONG ONLINE MARKETERS. That battle is for the customer, and the battlefields are the paid-placement search engines. ▪ Yes, e-mail can be an effective weapon (particularly for retention, upselling, and cross-selling), and banner ads can direct some …

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In WEB CHANNEL: SEO/SEM

October 1, 2003




Shoppers Fear Online Fraud

The rise in cyber crime hasn’t gone unnoticed by online shoppers. A recent study by Forrester Research Inc. found that consumer confidence in online credit card security, at its peak in 2000 and 2001, has dropped sharply since then, following major spikes …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

October 1, 2003




People News

New Albany, OH-based cataloger/retailer Too, which sells apparel for girls ages 7-14, appointed Toby Jackson vice president/merchandise manager. Jackson was previously a senior merchandiser with Gap.
Vernon Hills, IL-based computer reseller CDW promoted Robert Welyki from treasurer to …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

October 1, 2003




Catalog Tracker: Free S&H Losing Its Luster?

Continuing the trend started in April, Catalog Tracker in July received fewer catalogs than it had during the same month last year. But a new trend may have started: For the first time this year, a smaller percentage of mailers …

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In News

October 1, 2003




Production Roundtable: Deconstructing Production

Gather production professionals from more than a half-dozen catalogers into one room, and what do you get? A conversation, peppered with an array of acronyms, about technological advances and changing vendor relationships. The executives attending Catalog Age’s production roundtable, held …

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In Lists & Data - Business-14-05-2013

October 1, 2003




Doctors Foster & Smith Testing TV

Who says you can’t teach an old cataloger new tricks? Twenty-year-old pet supplies mailer Doctors Foster & Smith is launching its first TV ad campaign in October. The Rhinelander, WI-based cataloger is testing commercials on cable-TV networks including Animal Planet and …

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In News

March 1, 2002




Catalog Analysis: The Importance of Tracking Source Codes

As catalog and Web marketers, you need to understand the role and importance of numbers in driving your business. Comprehending everything you can about your customers and prospects is essential. You must gather every bit of statistical, demographic, and psychographic …

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In News

March 1, 2002




In Practice

Ever wonder what makes magazines like Operations & Fulfillment flourish? Many things, we hope, but one of the reasons most trade publications stay in business is that their advice is rarely heeded, and bears trumpeting over and over again.
Take customer …

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