July 1, 2002




Listings

NEW LISTS
MAGIC SEASONINGS MAIL ORDER
Founded by famed Cajun chef Paul Prudhomme, the Magic Seasonings Mail Order catalog has nearly 55,000 12-month buyers. Customers spent an average of $60 an order on the seasonings, sauces, cookbooks, and instructional videos sold in …

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In News

July 1, 2002




The Dish on Databases

When the topic is database marketing, plenty of other subjects enter into the discussion. At least that was the case in April, when Catalog Age sat down with five executives in Philadelphia for a roundtable discussion on customer databases. While …

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In Channel Integration

July 1, 2002




Lists and Prospecting: Net-Name Deals on the Rise

If you haven’t been negotiating net-name arrangements for the lists you rent, you’re in the minority.
Among participants in the Catalog Age Benchmark Report on Lists (March 1 issue), 58% negotiate net-name deals, at least some of the time. That’s a significant …

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In News

July 1, 2002




Sorting Your E-mail System Options

In its March 2002 newsletter, research firm GartnerGroup noted that “for 10 years, e-mail has led all other applications on the Internet.” Forrester Research projected in 1999 that the number of e-mail users would grow to 130 million in 2001, with the number of e-mail …

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In Channel Integration, Email

July 1, 2002




Artful Dodgers II

Ethics are on everyone’s mind these days, so it wasn’t a surprise when my May editorial (“Artful Dodgers,” p. 6) received more feedback than this column usually gets. I had already decided that the subject needed a reprise when, lo and …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

June 11, 2002




Live from the ACC: When the Going Gets Tough…

Chicago–Sure, the economy ain’t great. But direct mailers are well positioned to ride out the tough times, according to Donn Rappaport, president of Princeton, NJ-based American List Counsel (ALC). And during yesterday’s opening general session of the 19th …

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In News

June 10, 2002




Live from the ACC: Signs of a Rebound

Chicago–Many marketers are optimistic that the economy is turning around, and that optimism is reflected in increased catalog circulation. In April, circulation was up 15% from that of April 2001, according to list firm Direct Media’s Mail Box Monitor and Catalog …

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In News

June 10, 2002




Live from the ACC: DMA’s Wientzen on What Catalogers Should Do Next

Chicago–Get back to prospecting: That’s the message from Direct Marketing Association president/CEO Bob Wientzen. In an exclusive interview with CATALOG AGEprior to this year’s Annual Catalog Conference, Wientzen said that not only is it time for catalogers …

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In News

June 3, 2002




Survey reveals privacy dichotomy

Nearly 70% of U.S. consumers polled by Jupiter Media Metrix worry about their online privacy. Yet only 40% read privacy statements before giving their personal information to Website. These findings from a survey released June 3 follow a March Jupiter survey in …

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In Uncategorized

June 1, 2002




All Grown Up

We all have to grow up someday, but most of us remember the carefree innocence of childhood, the oft conflicted soul-searching of adolescence, and the achievement of crossing into adulthood. For Marietta, GA-based CoLinear Systems Inc.’s Response Version 7.0 (Rv7), …

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In Opsandfulfillment_warehouse-20-03-2013, Ship

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