August 15, 2004




Looking Up: The Catalog Age 100

If you believe that what’s good for big business is good for America, then this year’s Catalog Age 100 should give you reason to cheer. Seventy of the 100 largest players in the industry, as calculated exclusively by Catalog Age, benefited from …

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In News

August 15, 2004




people news

New York-based shoes and accessories cataloger/retailer Kenneth Cole Productions appointed Carol Sharpe senior vice president consumer direct. Sharpe, most recently president of retail for Donna Karan, will be responsible for the company’s retail and outlet stores, as well as …

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In Lists & Data - Business, Lists & Data - Business-14-05-2013

August 15, 2004




opinion & response

Military Mailer Supports Our Troops
Whether you’re in favor of or opposed to the war in Iraq, most people try to be supportive of the U.S. soldiers serving there. Count Brigade Quartermasters, which sells military and law enforcement gear …

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In Shipping/Delivery

August 4, 2004




Live from eTail 2004: Home Depot Evolves its Site

Hollywood, FL–When you’re as huge as The Home Depot, multichannel marketing means more than retail, catalog, and Internet marketing. “We’re trying to blend e-sales with the media side of the business while cementing our retail and direct channels,” …

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In News

August 4, 2004




Live from eTail 2004: “We Can’t Serve Everybody”

Hollywood, FL–After ZelnickMedia bought Lillian Vernon Corp. in July 2003, the parent firm has made it clear from the get-go that its goal for the 53-year-old gifts and housewares cataloger is to build the Lillian Vernon brand while maximizing the company’…

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In News

August 1, 2004




Constructing a Marketing Tool Kit

By this time of year, most catalogers are tweaking and executing winning marketing plans for the fall and holiday seasons. You can make this process more efficient by putting together your own marketing tool kit. This tool kit should provide …

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In News

August 1, 2004




listings

NEW LISTS
CRAFTS AMERICANA MASTERFILE
The parent company of the Connecting Threads, Artist’s Club, and Knit Picks crafts catalogs, Crafts Americana has 150,000 12-month buyers on its masterfile. Customers have an average age of 50 and an average income of $50,000; they spend …

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In News

August 1, 2004




DMA Names Greco President/CEO

The Direct Marketing Association on July 7 named John Greco Jr. president/ CEO. He replaces Bob Wientzen, who left the New York-based organization at the end of June.
Greco has no background in the catalog business, although he did hold several …

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In News

August 1, 2004




5th annual i.merchant awards

As e-commerce becomes an increasingly sophisticated marketing channel, the standards for measuring what makes an exceptional Website have to be more stringent. ▪ In evaluating the I.Merchant Awards, our judging panel was challenged to critique all elements of the finalists’ …

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In Uncategorized

August 1, 2004




Adieu to Rue de France Catalog

It’s the end of the road for Rue de France. Direct Holdings Worldwide, the parent company of multititle mailer Lillian Vernon Corp. and the Time Life books and video business, is shutting the home decor cataloger/retailer. The final catalog …

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In International

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