October 1, 2002




Online Holiday Check list

Online merchants have one primary goal, just as retail and catalog merchants do, and that is to turn browsers into buyers. Getting the customer’s attention and making an impression is the first step to a sale in any channel. Once …

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In News

October 1, 2002




Benchmark Survey on Production, Print, and Paper

In the two years since Catalog Age conducted its previous Benchmark Survey on Production, Print, and Paper, the economy has sputtered and the U.S. Postal Service has increased rates several times. Nonetheless, this year’s Benchmark Survey reveals no dramatic …

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October 1, 2002




Listings

NEW LISTS
BRYLANE KITCHEN
A spin-off of the Brylane Home catalog, Brylane Kitchen sells cookware, appliances, and kitchen decor. Approximately 90,000 customers, 98% of them women, made a purchase from the catalog during the past six months. Customers spent an average of $60 …

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October 1, 2002




Catalog Analysis: Setting Your Price for Customer Acquisition Costs

In previous analysis columns, we’ve tried to demystify some of the analytical tools used by successful catalogers. Profitable and growing companies know and understand the marketing, database, and numbers side of the business well and use the techniques to manage …

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In News

September 26, 2002




Live From NEMOA: Make Web technology work for you

Want to create more intense 1-to-1 relationships with your customers? Start taking advantage of the broadband and rich media technology now available. That’s the advice of Joe Cha, vice president of strategy services for Sunnyvale, CA-based Internet services giant …

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September 25, 2002




Live from the National Postal Forum: Confirm improves Penney delivery times

Boston–Using the U.S. Postal Service’s Confirm mail tracking system, J.C. Penney has seen mail delivery improve to the point where nearly 90% of its catalogs arrived on time. Martin Bernstein, media transportation/smallpackages and postal relations manager for the …

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September 25, 2002




New COOs for Quebecor World North America

Printer Quebecor World has named John Paloian and David Boles co-chief operating officers of Quebecor World North America. Paloian, who is president of the magazine/catalog division, will now oversee the commercial/direct group as well. Boles, president of the …

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September 1, 2002




Listings

NEW LISTS
SIMPLY JUNIPER
More than 40,000 consumers have bought gifts and decorative items from the Simply Juniper catalog during the past 10 months. Buyers, 80% of whom are women, have an average age of 45 and a median income of $40,000. They spend an …

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September 1, 2002




Gold Award, Business Specialty: Galls, Law Enforcement, Summer 2001

Crime doesn’t pay — unless you’re selling goods to help law enforcement officials do their jobs better. And Galls’s summer 2001 edition of its Law Enforcement catalog most certainly paid off with the Gold Award in the Business Specialty Products category.
Starting …

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September 1, 2002




Doing the Time Warp

Book buyers may be partying like it’s 1999, but is Buy.com’s free shipping policy a good idea?
You can’t download dog food.
If we learned nothing else in the dot-com era, we should have learned that no matter how your …

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