June 1, 1998




More channels, more challenges

For the past 10 years, change has been the norm in cataloging, fueled by seasoned marketers, technological innovations, and increasingly demanding customers. n That’s why looking into the future of cataloging-even just three years ahead-is an awesome and rather daunting task. …

More...

In News

June 1, 1998




Print and electronic catalogs, hand in hand

As we approach the 21st century, the debate over whether electronic catalogs will make print catalogs obsolete is bound to heat up. After all, the explosive growth in electronic catalog marketing in just the past few years has made a …

More...

In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

June 1, 1998




PRODUCTION TRENDS: Saying goodbye to analog

To save money, reduce turnaround time, and minimize frustration in today’s fast-paced world of catalog production, you’ve got to keep up with the latest developments. The same will hold true in the 21st century. In fact, staying apace with technology …

More...

In Lists & Data - Business-14-05-2013

June 1, 1998




Reinventing list firms

As mailers continue to pursue more targeted names, delivered quickly and on the cheap, list companies, service bureaus, and list compilers will be scrambling to deliver-and some, to stay in business. Many industry watchers believe list companies in the future …

More...

In Lists & Data - Business-14-05-2013

June 1, 1998




Your 21st-century customer

It’s no coincidence that specialty catalog shopping came of age in the mid-1980s, shortly after the baby boomers did. But the first of the boomers are now rolling into their 50s. And by the turn of the century, much …

More...

In Uncategorized

June 1, 1998




Printing presses on

Catalogers have long turned to printers for services beyond those that can strictly be defined as printing. According to the 1997 Catalog Age Benchmark Report on Production (see November 1997 issue), 64% of catalogers say they rely on their printer as a postal …

More...

In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

August 1, 1998




Backword

Alternatives to alternative media I read the article “Best bets for prospecting” by Jack Schmid in the April 15 issue twice and liked it both times. I felt that some comments were appropriate, however.
During the past 15-plus years, our company …

More...

In News

October 1, 1998




Tilley’s action plan

As befits a cataloger and retailer of “travel and adventure clothing,” Tilley Endurables isn’t content to kick back and let business take care of itself. The Don Mills, Ontario-based marketer has expanded its product line, modified its advertising strategy, and …

More...

In Uncategorized

June 1, 1998




Seeking even faster growth

Based on projections for U.S. business at large, Catalog Age estimates that annual b-to-b catalog revenue growth will average at least 8%-10% through 2001-far outpacing the 6%-7% revenue growth anticipated for the consumer catalog segment.
And this estimate may …

More...

In Must Reads

July 1, 2009




Notable deals of the past 12 months

JUNE 2008
Provide Commerce acquired gifts cataloger Red Envelope in a bankruptcy auction. Staples acquired fellow office supplies distributor Corporate Express for $2.6 billion.
JULY 2008
Party supplies and costumes merchant Celebrate Express was sold to holding company Liberty Media (parent company of …

More...

In Affiliate, Catalog

  1. 1
  2. ...
  3. 237
  4. 238
  5. 239
  6. 240
  7. 241
  8. 242
  9. 243
  10. 244
  11. 245