December 1, 2004




Revving Up for the Holidays

The run-up to the holiday season began in earnest for mailers in September. Catalog Tracker, a service of Greenwich, CT-based list firm Direct Media, logged in 443 consumer catalogs in September, a 22% increase from the 363 it received in August.
September’s year-over-year …

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In Lists & Data - Business-14-05-2013

December 1, 2004




listings

NEW LISTS
A LA ZING
More than 38,000 consumers have bought ready-made frozen meals from direct marketer A La Zing during the past 12 months. Customers spent an average of $75 an order.
Cost: $110/M
Selects: state, SCF, zip, gender, multibuyers, dollar amount, …

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In News

December 1, 2004




Copernican Revolution

As we come to the end of 2004 and think about what we will do to improve our businesses in 2005, I have one New Year’s pledge I would like to ask each direct marketing executive to make: Put your customers first.

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In News

December 1, 2004




The Times, and List Firms, Are A-Changing

In March 2004, Radcliff, KY-based U.S. Cavalry was planning on getting its catalogs back into the mail after a nearly 18-month hiatus. The cataloger of equipment for homeland security and national defense was in bankruptcy. Management was struggling to resurrect …

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In Uncategorized

December 1, 1999




MERGERS AND ACQUISITIONS: Fewer deals, but no slump

Lack of serial acquirers accounts for drop in third-quarter activity
Third-quarter merger and acquisition (M&A) activity among catalogers fell 25%, to 24 deals this year from 32 transactions last year.
Normally, such a significant drop-off might suggest a slump within the catalog …

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In News

November 25, 2004




Offshore Outsourcing Seen As A Glass Half-Full

Earlier this year, our sister e-newsletter O+F Weekly Update published a series of letters taking sides in the heated debate over whether overseas outsourcing was good or bad for the economy. Now the conservative British magazine The Economist has …

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In Uncategorized

November 10, 2004




October Deliverability Hurt by Election Mailings

If your October sales were softer than expected, the glut of political mailings may be to blame. According to New City, NY-based mail tracking service U.S. Monitor, direct mail pieces in October took an average of 9.84 days to reach …

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In News

November 1, 1999




U.S. catalogers storm the desert

The Middle East might seem an unlikely market for general merchandiser Spiegel to test. But Scott Weiler, director of business development and promotion for the Downers Grove, IL-based catalog, doesn’t think so. “There’s a growing demand for American goods and …

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In News

November 1, 2004




Let Them Wear Cashmere

There are all sorts of weighty concerns to address this month: the presidential election, of course, and the continuing efforts on the part of marketers and ISPs to eliminate fraudulent spam, and states’ increasing aggressiveness in trying to collect use …

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In News

November 1, 2004




In the Midst of the Storm

Boca Raton, FL-based jewelry cataloger Seta Corp. is thankful that it fared as well as it did through the two hurricanes — Frances and Jeanne — which hit its area this year, says chief operating officer Tim Holody. “In terms of impact …

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