June 1, 2004




A System to Tackle Tough DM Tasks

When the great jazz composer, pianist, and bandleader Duke Ellington wanted to offer the highest praise, he would say that something or someone was “beyond category.” And that is probably the best way to describe direct marketing resources provider Direct …

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In Channel Integration, CRM

June 1, 2004




Game, Set, Match-back

Most catalogers have long used source codes to determine the success of the lists they’ve rented. Codes indicating the source of the recipient are printed on the catalog cover and the order form; call center reps ask for the source …

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In News

March 1, 1999




Stationery title adds a bigger, upgraded book

In hopes of hiking average order size 7% and extending the spring catalog’s shelf life, Current Social Expressions, a $100 million-plus stationery and gifts marketer, mailed an overhauled, perfect-bound, 112-page book right after Christmas to more than 2 million customers and prospects.
The …

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In Uncategorized

May 12, 2004




Lillian Makes Another Move

The headquarters of Lillian Vernon Corp. is on the move. Effective this fall, the gifts and home items cataloger will be located in White Plains, NY—just down the road from its present Rye, NY-based headquarters.
The new location will …

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In News

May 1, 2004




Home Sweet Home

We never really know what the home of our customer truly resembles — is it a home out of House Beautiful or out of Motor Trends? But unless we know what our customer is looking for in a home accent, we …

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In News

May 1, 2004




The Renaissance List Firm

LIST FIRMS HAVE EMERGED from the tough economic climate of the past few years as multifaceted service providers. Aside from traditional list rental and management, list firms now offer such varied services as circulation planning, market analysis, mail-date and trend …

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In Uncategorized

May 1, 2004




Sweet Spot

You probably knew that candy is the most popular Easter goodie, but did you know that if you laid all the eggs made at the Cadbury Creme Egg plant end to end, they would stretch 12,000 miles? This and other fascinating …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

May 1, 2004




The Expected and the Unexpected

Some of the newer services offered by list firms make sense in the context of the companies’ original missions. Indeed, it’s not much of a stretch for a company that provides suggestions about prospecting lists to offer database analysis and …

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In Uncategorized

May 1, 2004




opinion & response

Feedback from First Critique Survivor
Thank you for critiquing our quarterly HGH Hardware Supply catalog (“Catalog Critique: A Hard Look at a Hardware Cataloger,” January issue). As is the case with anything worthwhile, the reviews were a little painful, but …

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In Shipping/Delivery

May 1, 2004




Model Opportunities

FOR MANY CATALOGERS, the right customers may be just a modeling application away. Confronted with shrinking list universes, reduced response rates, and overmailed “best customer” segments, more catalogers may turn to modeling to find new or better targets from both …

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In News

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