January 1, 2001




PROFITABLE PROSPECTING

Strategic prospecting can help you cut promotion costs, increase your response rates, and improve the future value of your customers
Postage is increasing! Paper prices are going up! Operating costs are rising fast! Margins are falling! And response rates are …

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In Lists & Data - Business-14-05-2013

January 1, 2001




people news

Merrimack, NH-based cataloger PC Connection announced two promotions in its distribution center: Tom Dumais to director of shipping and receiving and Clif Flemister to director of technical services and returns processing.
Programmer’s Paradise, a Shrewsbury, NJ-based cataloger of software tools …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

January 1, 2001




MANUAL LABOR

In most distribution facilities, `hands-on’ means just that, and labor retention is more urgent than technology upgrades. The results of our comprehensive survey of material handling practices
Comparisons may be odious, but they are, alas, necessary if it’s vital for …

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In Inventory, Opsandfulfillment_warehouse-20-03-2013

January 1, 2001




It’s Official: New Postal Rates in Effect Jan. 7

“Under protest,” the U.S. Postal Service Board of Governors (BOG) agreed on Dec. 5 to implement the rates recommended in November by the Postal Rate Commission (PRC). The new rates take effect Jan. 7.
The PRC-recommended rates call for a reduction …

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In News

January 1, 2001




Rev Up Your Circulation

Welcome to Catalog Age’s new column, “Catalog Analysis,” which focuses on the often-neglected analytical and measurement side of the catalog business. Each month, this column will discuss a critical business analysis issue. This month: circulation planning.
If catalogers are consistent …

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In Lists & Data - Business-14-05-2013

January 1, 2001




New Lists

CRAFTS REPORT Crafts Report is a business journal for the crafts industry with more than 13,000 subscribers. The subscribers spend an average of $29 on a subscription; 60% are female, and 45% run home-based businesses. Subscribers find this publication through direct mail, the Internet, …

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In News

December 1, 2000




It’s a Small e-World After All

A redesigned site welcomes consumers to the wonderful world of DisneyStore.com
It’s mid-September, and dot-com retailers are disappearing faster than you can say “abandoned shopping cart.” But multichannel marketer The Disney Store is relaunching its Website in anticipation of …

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In Channel Integration, News

December 1, 2000




THAT’S WHY IT’S CALLED THE WORLD WIDE WEB

Japanese Internet users spend more at-home time online than users in any other country: 13.9 days a month, compared to the overall average of 12.1 days a month. That’s one of the findings of the Media Metrix (www.mediametrix.com) Multi-Country Report …

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In Email, News

December 1, 2000




A Million Mailer March?

Several weeks ago, as part of a roundtable discussion on lists and circulation, I asked a number of catalogers whether the January postal rate hike had influenced their mailing plans. The answer was a unanimous no: Postage – and by …

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In Marketing, Ship

November 1, 2000




FALL SALES ROUNDUP HITTING THE TARGET

Early fall sales solid, but hardly overwhelming The media have been abuzz with talk of a drop in consumer spending and an overall economic slowdown. But mailers contacted by Catalog Age in late September say that their early fall sales …

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In News

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