September 1, 2001




Ralph Lauren to Take Another Crack at Cataloging

High-end fashion marketer Ralph Lauren Media/Polo.com will launch a print catalog “next spring or summer,” according to chief creative and marketing officer David Lauren. The catalog is already under development, Lauren says, “but we’re looking for a way …

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In Lists & Data - Business-14-05-2013

September 1, 2001




talking heads

The emperor has no clothes! The “secret” is out in the open. The Internet is at a crossroads. It is readily apparent that there is very little future for e-commerce growth. The Internet is regressing to its roots — a source …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

August 17, 2001




Delta Education Sold to Wicks Group

Nashua, NH—On Aug. 8, Toronto-based media conglomerate Torstar Corp sold math and science materials cataloger Delta Education to New York-based private equity firm Wicks Group, which specializes in media and communications. Terms of the transaction were not disclosed.
According to …

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In News

August 8, 2001




Study: Long-Term Growth Factors for Internet Recovery Remain Strong

New York–The economy may be down, but don’t count the Internet out. According to a recent report by research firm Jupiter Media Metrix, long-term drivers will lead to continued growth even though current market conditions will temporarily mitigate their …

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In Uncategorized

August 1, 2001




Listings

NEW LISTS
INDUSTRY INVESTORS
This file contains more than 40,000 names of affluent telecommunications investors with annual incomes in excess of $75,000. These names are selectable by age, income, donor preference, and investment portfolio.Cost: $66/MSelects: state, SCF, zip, phone, age, gender, …

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In News

August 1, 2001




List Watch: Testing for the Best

Considering the soft sales and lower response rates many mailers reported this year, it’s not surprising that catalogers have cut back on list testing and, in turn, become more selective about the lists they test.
“There has been at least …

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In News

August 1, 2001




Working Gear

Fit to Print
Want to send your shipments with a sharp-looking label? Sauven Marking Ltd. has recently developed a compact multi-purpose printer named the Codajet 6000. Distributed by Griffin-Rutgers Co., this versatile printer features ultra-high resolution and online printing of any …

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In Uncategorized

August 1, 2001




The Electronic Catalog: The Payoff of Paid Search Listings

By now you know that it’s not enough just to be on the Web. Once online, you also need to direct users to your Website. Some marketers are finding that paying for listings on search engines makes it more likely …

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In Uncategorized

August 1, 2001




At Your Service

Organize your menus and prompts to be mutually exclusive
Recently, I’ve been asked a half dozen or so questions repeatedly in seminars, phone calls, and e-mails. They fall into two categories: questions about procedures for e-mail and automated voice response, …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

August 1, 2001




On the Scene at eTail: Ralph Lauren to Launch Catalog Next Year

New York–David Lauren, chief creative and marketing officer for Ralph Lauren Media/Polo.com, says that the high-end fashion marketer will launch a mail order catalog “next spring or summer.”
Following his presentation during eTail 2001 at the Grand Hyatt here, …

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