July 1, 2000




YOUR NEW CUSTOMER

Are multichannel customers different from print catalog customers?
The answer is no – and yes
When it comes to defining the “new” customer, it’s important to first sort a few truths from myths. Given all the e-commerce buzz, one might …

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In Marketplaces

July 1, 2000




at deadline

PLAYBOY SELLS COLLECTORS’ CHOICE CATALOG Four months after putting its Collectors’ Choice Music and Critics’ Choice Video catalogs on the market, Playboy Enterprises signed a letter of intent to sell Collectors’ Choice to Soundies, a Chicago-based music label/cataloger. Soundies, …

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In News

July 1, 2000




…but lots of interest in e-mail

E-mail marketing among business-to-business catalogers appears to be gaining momentum. Half of the b-to-b catalogers surveyed in the 4th Annual Electronic Marketing survey (see i.merchant, June 2000) say they promote their online catalogs via e-mail. And some b-to-b catalogers have …

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In Uncategorized

July 1, 2000




LIST ROUNDTABLE: Time to pay brokers differently?

Is the traditional brokerage commission structure outmoded? The most recent Catalog Age benchmark survey on lists shows that more respondents than ever pay commissions of less than 20% (once the standard compensation) on their list orders – but at the same …

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In News

June 1, 2000




COMMON MISTAKES IN LIST SELECTION

The art of list selection requires an exhaustive knowledge of your industry, your audience, your program strategy, and fairly complex analytical skills. It also requires teamwork among the catalog marketing and analytic experts, who need to work together to develop …

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In News

June 1, 2000




CIRCULATION PLANS: Holiday Bravery

Holiday mailings will rise – but not to beat the rate hike
Indicators point to a heavy load of catalogs in mailboxes this holiday season. Consider that respondents to the Benchmark 2000 survey on lists plan large circulation increases this year …

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In News

June 1, 2000




Make E-MAIL your can’t miss salesperson

If you haven’t been using e-mail selling messages because you’re afraid your customers or clients will think those promotional messages are spam, one of four situations exist: 1.) You’re e-mailing the wrong people. 2.) You’re using the wrong words. 3.) You’re about to …

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In News

June 1, 2000




ONLINE TRENDS: Customers eluding the ‘Net?

Survey indicates that businesses aren’t buying on the Web?
For business-to-business catalogers, building a viable online business continues to be a work in progress. Results from Catalog Age’s exclusive U.S. Business 2000: Catalog and Internet Purchasing Trends survey show that …

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In News

June 1, 2000




beyond hits

`Hits’ and `clicks’ are giving way to more sophisticated Website performance measurement tools
Just a year or so ago, most Websites measured their viability by “hits” – the number of times visitors request a particular file within a website. Today, …

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In News

June 1, 2000




STRATEGIES: Catalog execs launch Prefer.com

Backed by Tweeds catalog founder Ted Pamperin and Delia’s founder Stephen Kahn, Internet portal Prefer.com went live on April 12. The site features advice columns by a series of lifestyle experts, such as food critic Mimi Sheraton and travel editor …

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In Uncategorized

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