May 16, 2000




WEBSITE NAVIGATION GLOSSARY

Above the fold: The top part of a Web page that is visible without scrolling.
Advanced search function: Onsite search function that enables the user to further modify the query to produce narrower results.
ASP: Application service provider; a third-party …

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In mcm

May 16, 2000




ONLINE MARKETING GLOSSARY

Above the fold: The top part of a Web page that is visible without scrolling
Affiliate marketing: Using other online marketers as a source of referrals; payment is usually per click, per lead, or per sale.
Affiliate network: Third party …

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In Affiliate

May 1, 2000




STRATEGIES: Playboy’s Web play

With its initial public offering of Playboy.com – which includes the adult-entertainment Playboy catalog and the racier Spice catalog – set for the first half of 2000, Playboy Enterprises is banking on the Web to transform it into a vibrant …

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In Uncategorized

May 1, 2000




Wiping off the sweat

Few catalogers will tackle the topic, and it’s easy to see why. But when it comes to addressing the sweatshop issue, silence may not be golden.
Talbots, J.C. Penney, J. Crew, Nordstrom, Brylane, Brooks Brothers, and Dress Barn were …

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In Uncategorized

May 1, 2000




DMA catalog membership flat

Although the exact numbers are somewhat unclear, one thing is clear: The number of catalogers that belong to the Direct Marketing Association catalog membership count has actually declined somewhat over the past three years.
In 1997, the DMA reported that out …

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In News

May 1, 2000




How we catalogers can win on the Web

Welcome to cyberspace, the American dream, the frontier of the new millennium, and an unprecedented opportunity for direct marketers to use their skills and assets to provide customers with a superior shopping experience.
Creative catalogers can dominate e-commerce – if …

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In News

April 1, 2000




Portal power: Industry-specific portals offer an alternative to going it alone

Several years ago, consumer marketers eagerly joined online malls in the belief that, like their real-world counterparts, the malls would draw additional traffic. Now business marketers have gone one better, with the proliferation of industry-specific portals.
Within the past year …

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In B2B, Lists & Data - Buisness

April 1, 2000




PRICE COUNTS…

Among more than 500 Internet users surveyed by PricewaterhouseCoopers, more than half ranked price as the most important factor when shopping for media products, big-ticket electronics, apparel, and groceries. About 75% of respondents said they would shop online more frequently if prices …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

April 1, 2000




`What should I consider before launching an online ad campaign?’

Before getting involved in any kind of marketing activity, get a firm grasp of three key factors: objectives, expectations, and resources. Objectives are your ultimate metrics for success. Expectations are the quantifiable benchmarks used to gauge performance. And resources are …

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In Uncategorized

April 1, 2000




TOY STORY

Despite some well-publicized snafus regarding holiday fulfillment, if last year’s momentum continues, online toy sales should reach $1.6 billion by 2002, according to research firms The NPD Group and Media Metrix. Last year, online toy sales totaled about $460 million, or approximately 2% of …

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In News

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