June 1, 2000




Make E-MAIL your can’t miss salesperson

If you haven’t been using e-mail selling messages because you’re afraid your customers or clients will think those promotional messages are spam, one of four situations exist: 1.) You’re e-mailing the wrong people. 2.) You’re using the wrong words. 3.) You’re about to …

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In News

June 1, 2000




ONLINE TRENDS: Customers eluding the ‘Net?

Survey indicates that businesses aren’t buying on the Web?
For business-to-business catalogers, building a viable online business continues to be a work in progress. Results from Catalog Age’s exclusive U.S. Business 2000: Catalog and Internet Purchasing Trends survey show that …

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In News

June 1, 2000




beyond hits

`Hits’ and `clicks’ are giving way to more sophisticated Website performance measurement tools
Just a year or so ago, most Websites measured their viability by “hits” – the number of times visitors request a particular file within a website. Today, …

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June 1, 2000




STRATEGIES: Catalog execs launch Prefer.com

Backed by Tweeds catalog founder Ted Pamperin and Delia’s founder Stephen Kahn, Internet portal Prefer.com went live on April 12. The site features advice columns by a series of lifestyle experts, such as food critic Mimi Sheraton and travel editor …

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In Uncategorized

June 1, 2000




4th Annual Electronic Marketing Survey – Online catalogers

It’s no secret that e-commerce has roared to life during the past year. According to a study by University of Pennsylvania’s Wharton School of Business, the average amount spent per person online during 1999 was $1,136 – up from $930 in 1998, and $411 in 1997.

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In Uncategorized

June 1, 2000




E-COMMERCE: No ‘Net taxes-for now

Commission wants freeze till 2006
On April 14, the Advisory Commission on Electronic Commerce (ACEC), a congressionally appointed group of legislators and private-industry executives that has deliberated over Internet sales taxes for nearly two years, issued its final report to Congress. The …

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In News

June 1, 2000




ELECTRONIC MARKETING: E-mail takes off

Many are trying e-mail promotions
The payoff may not be enormous yet – if even quantifiable – but e-mail marketing is heating up among consumer print catalogers.
A number of catalogers, including general merchant Spiegel, food marketer Omaha Steaks, multititle …

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In News

June 1, 2000




The Cyber Road Less Traveled

High-touch, low-tech approach helps CommonReader.com stand out in a crowded field of online booksellers
The charming, intimate, literary bookstore is decreasing in number around the country, driven out of the market by superstore chains like Barnes & Noble and Borders. …

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In News

June 1, 2000




INTERNET: SEC to start online surveillance system

Stepping up its fight against securities fraud on the Internet, the federal Securities and Exchange Commission (SEC) in April announced plans to launch an automated online surveillance system to search Websites, message boards, and chat rooms for online fraud. While …

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In News

June 1, 2000




BRANDING: Creating the right logo

What should I consider when designing or redesigning a logo?
Glenda Shasho Jones: The following 10 points can help you design a new logo, or redesign an existing logo. Because a logo is such a crucial element of your business, you …

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