October 1, 1998




Tilley’s action plan

As befits a cataloger and retailer of “travel and adventure clothing,” Tilley Endurables isn’t content to kick back and let business take care of itself. The Don Mills, Ontario-based marketer has expanded its product line, modified its advertising strategy, and …

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In Uncategorized

June 1, 1998




Seeking even faster growth

Based on projections for U.S. business at large, Catalog Age estimates that annual b-to-b catalog revenue growth will average at least 8%-10% through 2001-far outpacing the 6%-7% revenue growth anticipated for the consumer catalog segment.
And this estimate may …

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In Must Reads

July 1, 2009




Notable deals of the past 12 months

JUNE 2008
Provide Commerce acquired gifts cataloger Red Envelope in a bankruptcy auction. Staples acquired fellow office supplies distributor Corporate Express for $2.6 billion.
JULY 2008
Party supplies and costumes merchant Celebrate Express was sold to holding company Liberty Media (parent company of …

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In Affiliate, Catalog

May 1, 2009




The ideal multichannel org chart

Are you multichannel? Even if you have only one brick-and-mortar location, you probably have a simple Website and communicate with some customers via e-mail. That makes you multichannel.
Absurdly simple, yes, but the implications are vast — not just for the …

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In CRM, Operations & Fulfillment

February 6, 2009




Talbots To Cut 370 Jobs, 20 Stores

With the report of a weak fourth quarter and fiscal year, women’s apparel cataloger/retailer The Talbots on Feb. 5 said it will lay off about 370 employees and close 20 of its stores. The layoffs, which are expected to save the …

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In News, Retail

December 3, 2008




Sales Without Inventory

Sales without inventory—now there’s an oxymoron. Many of us who cut our teeth in the retail and catalog trade know that you have to own inventory to make sales. In fact, for many businesses it’s the largest …

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In Uncategorized

September 5, 2006




Future Trends in Interactive Marketing (and the Future is Now) – Part 2

Welcome to the second in our two-part series on Internet marketing and communication trends. Here we’ll look at another seven enhancements and improvements within the medium. For part one in the series, click here.
Community advertising Advertisers are finding …

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In Channel Integration, Cross Channel

January 1, 2005




Women’s apparel universe now on the wane

Welcome to a new monthly feature
Market Snapshot, based on data from New York-based media brokerage services firm ParadyszMatera. Each month we’ll take an in-depth look at rental file universes, promotion activity, launches, and other information about a specific catalog …

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In Uncategorized

January 1, 2005




LISTINGS

New lists
SmartBargains.com
An online marketer of off-price apparel, home electronics, decor, and other products, SmartBargains.com has the postal addresses of nearly 160,000 of its three-month Web buyers. Customers, 70% of whom are women, have an average age of 48 and …

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In News

April 1, 2004




Keeping in Touch in the Off-Season

Let’s say that the vast majority of your sales come in the third and fourth quarters of the year. Maybe as much as 80% of your business is done in the last few months of the year, making this the only …

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In News

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