September 2, 2004




New Catalog Targets Owners of Diminutive Dogs

Judging by the number of pint-sized pure-breds teetering along city sidewalks and poking their heads out of designer pocketbooks, small dogs are big business. That’s why the founders of Pet Warehouse have launched Thousand Oaks, CA-based G.W. Little, …

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In News

September 1, 2004




listings

NEW LISTS
COFFEE PRODUCT BUYERS
The more than 278,000 consumers on this list have bought gourmet coffee and coffee products from direct mail during the past year. Buyers, 59% of whom are female, spent an average of $45 an order.
Cost: $80/M
Selects: …

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In News

September 1, 2004




Salary Survey

CATALOG Marketing Manager business-to-businessEquivalent to a product manager in a consumer packaged goods environment, the marketing manager for a catalog is responsible for day-to-day marketing, creative, and operations of one catalog. Or often, two or three.
Duties: Carries profit and …

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In Channel Integration, Opsandfulfillment_warehouse-20-03-2013

September 1, 2004




June Catalogs Are Bustin’ Out All Over

After several years of circulation costs, consumer catalogers continue to hit the mail with a vengeance. Catalog Tracker, a service of Greenwich, CT-based list services firm Direct Media, received 322 consumer books this June, a 17% increase from the 275 catalogs received in …

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In News

September 1, 2004




people news

San Francisco-based cataloger/retailer Design Within Reach appointed Tara Poseley vice president of merchandising. Most recently, Poseley served as vice president of merchandising for GapKids and BabyGap. Her responsibilities will include the overall strategic direction of the company’s product offerings, …

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In Lists & Data - Business, Lists & Data - Business-14-05-2013

September 1, 2004




opinion & response

Quote Clarification
While I enjoyed Mark Del Franco’s article on list exchanges (“The Dos and Don’ts of List Exchanges,” Aug. 1), I have to take issue with the quote attributed to me in the sidebar story. When I stated that “exchanges …

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In Shipping/Delivery

September 1, 2004




First Aid for Sales

For Tonawanda, NY-based Medco Supply Co., new product introductions and a greater presence at trade shows helped propel overall sales by 6%-8% this year compared to last year.
The company, which mails the Medco Sports Medicine catalog to school and …

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In News

August 20, 2004




Sharper Image’s Quarter “Below Expectations”

Though second-quarter revenue increased 20% at San Francisco-based gadgets cataloger/retailer Sharper Image, the bigger story was that its net earnings fell 16%, to $676,000 from $808,000 last year.
“While we recorded record revenues in the second quarter, they were below our expectations,” founder/…

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In Uncategorized

August 16, 2004




Financial Reports: Tiffany, Urban Outfitters,Golfsmith, MediaBay

Net Income Down at Tiffany & Co. New York-based upscale cataloger/retailer Tiffany & Co. (NYSE: TIF) reported an 11% decline in second-quarter net earnings, despite an 8% rise in net sales. For the three months ended July 31, net sales were $476.6 million, compared with $442.5 …

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In News

August 15, 2004




listings

NEW LISTS
HARRELL FARMS
Nearly 5,000 gift-givers and confectionary lovers have bought from the Harrell Farms catalog during the past year. Customers, 90% of whom are women, spend an average of $95 an order.
Cost: $95/M
Selects: state, gender
Contact: Rubin Response Management …

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