May 1, 2009




The ideal multichannel org chart

Are you multichannel? Even if you have only one brick-and-mortar location, you probably have a simple Website and communicate with some customers via e-mail. That makes you multichannel.
Absurdly simple, yes, but the implications are vast — not just for the …

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In CRM, Operations & Fulfillment

February 6, 2009




Talbots To Cut 370 Jobs, 20 Stores

With the report of a weak fourth quarter and fiscal year, women’s apparel cataloger/retailer The Talbots on Feb. 5 said it will lay off about 370 employees and close 20 of its stores. The layoffs, which are expected to save the …

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In News, Retail

December 3, 2008




Sales Without Inventory

Sales without inventory—now there’s an oxymoron. Many of us who cut our teeth in the retail and catalog trade know that you have to own inventory to make sales. In fact, for many businesses it’s the largest …

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In Uncategorized

September 5, 2006




Future Trends in Interactive Marketing (and the Future is Now) – Part 2

Welcome to the second in our two-part series on Internet marketing and communication trends. Here we’ll look at another seven enhancements and improvements within the medium. For part one in the series, click here.
Community advertising Advertisers are finding …

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In Channel Integration, Cross Channel

January 1, 2005




Women’s apparel universe now on the wane

Welcome to a new monthly feature
Market Snapshot, based on data from New York-based media brokerage services firm ParadyszMatera. Each month we’ll take an in-depth look at rental file universes, promotion activity, launches, and other information about a specific catalog …

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In Uncategorized

January 1, 2005




LISTINGS

New lists
SmartBargains.com
An online marketer of off-price apparel, home electronics, decor, and other products, SmartBargains.com has the postal addresses of nearly 160,000 of its three-month Web buyers. Customers, 70% of whom are women, have an average age of 48 and …

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In News

April 1, 2004




Keeping in Touch in the Off-Season

Let’s say that the vast majority of your sales come in the third and fourth quarters of the year. Maybe as much as 80% of your business is done in the last few months of the year, making this the only …

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In News

March 1, 2002




Mergers & Acquisitions: Few Wanted to Make a 4Q Deal

Just 21 catalog-related deals were transacted in the fourth quarter of 2001, compared to the 33 deals consummated in October, November, and December of 2000. But given the events of the past year, the relative paucity of mergers and acquisitions is no surprise.
The …

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In News

September 4, 2001




Nonprofit Group Takes Anti-Internet Tax Quest to TV

Alexandria, VA–The Center for Individual Freedom (CIF), a three-year-old nonprofit organization that fights to protect rights under the U.S. Constitution, launched a TV ad campaign on Sept. 4 urging Congress to extend the Internet Tax Freedom Act, which is scheduled …

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In News

August 1, 2001




Working Gear

Fit to Print
Want to send your shipments with a sharp-looking label? Sauven Marking Ltd. has recently developed a compact multi-purpose printer named the Codajet 6000. Distributed by Griffin-Rutgers Co., this versatile printer features ultra-high resolution and online printing of any …

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In Uncategorized

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