October 1, 2003




Catalog Tracker: Free S&H Losing Its Luster?

Continuing the trend started in April, Catalog Tracker in July received fewer catalogs than it had during the same month last year. But a new trend may have started: For the first time this year, a smaller percentage of mailers …

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In News

October 1, 2003




Production Roundtable: Deconstructing Production

Gather production professionals from more than a half-dozen catalogers into one room, and what do you get? A conversation, peppered with an array of acronyms, about technological advances and changing vendor relationships. The executives attending Catalog Age’s production roundtable, held …

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In Lists & Data - Business-14-05-2013

October 1, 2003




Doctors Foster & Smith Testing TV

Who says you can’t teach an old cataloger new tricks? Twenty-year-old pet supplies mailer Doctors Foster & Smith is launching its first TV ad campaign in October. The Rhinelander, WI-based cataloger is testing commercials on cable-TV networks including Animal Planet and …

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In News

March 1, 2002




Catalog Analysis: The Importance of Tracking Source Codes

As catalog and Web marketers, you need to understand the role and importance of numbers in driving your business. Comprehending everything you can about your customers and prospects is essential. You must gather every bit of statistical, demographic, and psychographic …

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In News

March 1, 2002




In Practice

Ever wonder what makes magazines like Operations & Fulfillment flourish? Many things, we hope, but one of the reasons most trade publications stay in business is that their advice is rarely heeded, and bears trumpeting over and over again.
Take customer …

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In Uncategorized

March 1, 2002




Listings

NEW LISTS
GREENLINKS SUPER SHOT II GOLFERS
The nearly 1 million names on this file are active golf buyers and subscribers who filled out a direct mail survey. Predominately male, they ranked golf as their favorite participation sport. Their median age …

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In News

March 1, 2002




Mergers & Acquisitions: Few Wanted to Make a 4Q Deal

Just 21 catalog-related deals were transacted in the fourth quarter of 2001, compared to the 33 deals consummated in October, November, and December of 2000. But given the events of the past year, the relative paucity of mergers and acquisitions is no surprise.
The …

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In News

February 12, 2002




Adam & Eve hit the airwaves

Few print catalogers advertise via TV commercials. Nor do many marketers of adult-entertainment products. Nonetheless, Adam & Eve, a cataloger of adult merchandise, debuted a television ad this week. The 30-second spot is airing between 10 p.m. and 4 a.m. on …

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In International

February 1, 2002




Listings

NEW LISTINGS
QUADRATEC ESSENTIALS
The 391,110-name masterfile of the Quadratec Essentials catalog is now available. Quadratec sells parts and accessories, including hardware, sound systems, and styling products, for Jeep, Ford, and Dodge pickup and compact sport utility vehicles. Customers, 95% of …

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In News

January 24, 2002




DMA aims to refocus interactive subsidiary

The Association for Interactive Media (AIM), which was absorbed by the Direct Marketing Association in 1998, has altered its name slightly, exchanging “Media” for “Marketing.” The name adjustment is designed to reflect the group’s commitment to the use of interactive opportunities …

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In News

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