November 1, 2003




Catalog Tracker: Easing the Postal Carriers’ Burden

August was the fifth month in a row to show a year-over-year decline in the number of catalogs received by Catalog Tracker. And it was the most dramatic drop in volume seen so far. Whereas Catalog Tracker (a service of …

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In News

November 1, 2003




The Not-So-Chic Customer

Stereotypes have their uses. Where would we be, for instance, without the “average” parcel or the “typical” order size? It’s a little riskier, though, to pigeonhole customers.
Consider, for instance, a category that appears to have taken the marketing and …

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In CRM, Opsandfulfillment_warehouse-20-03-2013

October 14, 2003




Live from DMA Annual: DMA May Sue Over CA Spam Law

(Direct Newsline) Orlando, FL–The Direct Marketing Association is considering a legal challenge to the new California spam law, SB 186, by state Sen. Kevin Murray (D-Culver City).
At the List Leaders meeting during the DMA’s annual fall conference, Lou Mastria, the …

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In News

October 7, 2003




New Peanuts Catalog on the Way

United Media and Charles M. Schulz Creative Associates have partnered with e-commerce provider FanBuzz to develop the official online store for the Peanuts comic strip. And next year, FanBuzz will produce a print catalog of Peanuts products. FanBuzz already produces …

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In News

October 1, 2003




Winning the Search Bidding Wars

A BATTLE IS RAGING AMONG ONLINE MARKETERS. That battle is for the customer, and the battlefields are the paid-placement search engines. ▪ Yes, e-mail can be an effective weapon (particularly for retention, upselling, and cross-selling), and banner ads can direct some …

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In WEB CHANNEL: SEO/SEM

October 1, 2003




Shoppers Fear Online Fraud

The rise in cyber crime hasn’t gone unnoticed by online shoppers. A recent study by Forrester Research Inc. found that consumer confidence in online credit card security, at its peak in 2000 and 2001, has dropped sharply since then, following major spikes …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

October 1, 2003




People News

New Albany, OH-based cataloger/retailer Too, which sells apparel for girls ages 7-14, appointed Toby Jackson vice president/merchandise manager. Jackson was previously a senior merchandiser with Gap.
Vernon Hills, IL-based computer reseller CDW promoted Robert Welyki from treasurer to …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

October 1, 2003




Catalog Tracker: Free S&H Losing Its Luster?

Continuing the trend started in April, Catalog Tracker in July received fewer catalogs than it had during the same month last year. But a new trend may have started: For the first time this year, a smaller percentage of mailers …

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In News

October 1, 2003




Production Roundtable: Deconstructing Production

Gather production professionals from more than a half-dozen catalogers into one room, and what do you get? A conversation, peppered with an array of acronyms, about technological advances and changing vendor relationships. The executives attending Catalog Age’s production roundtable, held …

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In Lists & Data - Business-14-05-2013

October 1, 2003




Doctors Foster & Smith Testing TV

Who says you can’t teach an old cataloger new tricks? Twenty-year-old pet supplies mailer Doctors Foster & Smith is launching its first TV ad campaign in October. The Rhinelander, WI-based cataloger is testing commercials on cable-TV networks including Animal Planet and …

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