June 11, 2004




DMA to Honor Dave Florence and Ben Franklin

Direct Media founder/chairman Dave Florence has achieved much in his nearly 50-year career in the list and data processing industries. After successful stints as a sales data processing sales rep for IBM and Royal McBee Corp., Florence went on …

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In News

June 10, 2004




Mokrynski Named DMA List Leader of the Year

Donald Mokrynski, chairman of list firm Mokrynski & Associates, has been named this year’s DMA List Leader of the Year. He will be honored at a dinner on Aug. 11 in New York during the DMA List Vision Conference.
“Don’s company …

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In News

June 1, 2004




listings

NEW LISTS
TENNIS WEEK
More than 25,000 tennis enthusiasts and professionals subscribe to Tennis Week magazine. Subscribers have a median age of 36 and an average income of $120,932; 85% play, coach, teach, or otherwise participate in tennis as parents, retailers, or manufacturers at …

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In News

June 1, 2004




It’s Raining Catalogs

Catalog Tracker’s mailbox was bulging with catalogs in March. The service of Greenwich, CT-based list firm Direct Media received 423 consumer catalogs that month, a nearly 19% increase from the 356 books received in March 2003.
While solid holiday sales encouraged many consumer mailers …

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In News

June 1, 2004




Deal Market Revving into Gear

If the first quarter is any indication, 2004 is going to be a banner year for industry deal making.
During the first three months of the year, 21 catalog deals were closed, compared with 13 during the first quarter of 2003. “This is a …

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In News

June 1, 2004




A System to Tackle Tough DM Tasks

When the great jazz composer, pianist, and bandleader Duke Ellington wanted to offer the highest praise, he would say that something or someone was “beyond category.” And that is probably the best way to describe direct marketing resources provider Direct …

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In Channel Integration, CRM

June 1, 2004




Game, Set, Match-back

Most catalogers have long used source codes to determine the success of the lists they’ve rented. Codes indicating the source of the recipient are printed on the catalog cover and the order form; call center reps ask for the source …

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In News

March 1, 1999




Stationery title adds a bigger, upgraded book

In hopes of hiking average order size 7% and extending the spring catalog’s shelf life, Current Social Expressions, a $100 million-plus stationery and gifts marketer, mailed an overhauled, perfect-bound, 112-page book right after Christmas to more than 2 million customers and prospects.
The …

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In Uncategorized

May 12, 2004




Lillian Makes Another Move

The headquarters of Lillian Vernon Corp. is on the move. Effective this fall, the gifts and home items cataloger will be located in White Plains, NY—just down the road from its present Rye, NY-based headquarters.
The new location will …

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In News

May 1, 2004




Home Sweet Home

We never really know what the home of our customer truly resembles — is it a home out of House Beautiful or out of Motor Trends? But unless we know what our customer is looking for in a home accent, we …

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In News

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