June 1, 1998
Catalogers have long turned to printers for services beyond those that can strictly be defined as printing. According to the 1997 Catalog Age Benchmark Report on Production (see November 1997 issue), 64% of catalogers say they rely on their printer as a postal …More...
October 1, 1998
As befits a cataloger and retailer of “travel and adventure clothing,” Tilley Endurables isn’t content to kick back and let business take care of itself. The Don Mills, Ontario-based marketer has expanded its product line, modified its advertising strategy, and …More...
June 1, 1998
Based on projections for U.S. business at large, Catalog Age estimates that annual b-to-b catalog revenue growth will average at least 8%-10% through 2001-far outpacing the 6%-7% revenue growth anticipated for the consumer catalog segment.
And this estimate may …
In Must Reads
July 1, 2009
Provide Commerce acquired gifts cataloger Red Envelope in a bankruptcy auction. Staples acquired fellow office supplies distributor Corporate Express for $2.6 billion.
Party supplies and costumes merchant Celebrate Express was sold to holding company Liberty Media (parent company of …
May 1, 2009
Are you multichannel? Even if you have only one brick-and-mortar location, you probably have a simple Website and communicate with some customers via e-mail. That makes you multichannel.
Absurdly simple, yes, but the implications are vast — not just for the …
February 6, 2009
September 5, 2006
Welcome to the second in our two-part series on Internet marketing and communication trends. Here we’ll look at another seven enhancements and improvements within the medium. For part one in the series, click here.
Community advertising Advertisers are finding …