January 1, 2002




Listings

NEW LISTS
CROSSING POINTE
The 147,113 customers of the Crossing Pointe catalog from Blair Corp. spend an average of $95 an order on stylish, affordable women’s apparel. Customers are primarily 35-50 years old and have an average income of more than $50,000.Cost: $110/…

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In News

January 1, 2002




The Production Page: Pinching Your Production Pennies

Printing and postage account for a mean 47.4% of catalogers’ marketing expenses, according to Catalog Age’s Benchmark Report on Critical Issues and Trends (December 2001 issue). Creative and production costs make up another 27.3% of that budget. So obviously, containing these costs is …

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In Uncategorized

January 1, 2002




Damez Pins Hopes on Magalog Format

In the current economy, launching a magazine or a catalog seems foolhardy. Established, well-financed magazines such as Mademoiselle and catalogs such as Freeport Studio have fallen victim to the recession. Nonetheless, San Hermosa, CA-based Damez Media is launching a combination …

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In News

December 13, 2001




More shoppers look to Web, catalogs this holiday

About 37% of U.S. consumers planned to do more shopping online and by catalog this holiday season than last year, according to a recent study by Market Facts, commissioned by FedEx Corp.
The survey of 1,000 consumers, conducted Nov. 26-28, found …

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In News

December 6, 2001




Study: online shopping going strong this holiday season

For the week ended Dec. 2, 51.7 million American visited the Web, up 45% from 35.6 million a year ago, according to a recent report from Jupiter Media Metrix. The Jupiter Media Metrix Online Shopping Index, which aggregates Web visitors from both home and …

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In Uncategorized

December 1, 2001




Mergers & Acquisitions: Consumer Deals Melt Away in Summer Heat

As was the case with sales and earnings figures, mergers and acquisitions activity within the catalog and online marketing industry slumped during July, August, and September — especially among consumer print catalogers. Last year, 63% of the industry deals consumated in the …

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In News

December 1, 2001




The Skinny on Atkins Direct’s Growing Business

Fad diets come and go, but the Atkins diet, a low-carbohydrate program founded in 1989 by Dr. Robert Atkins, is still going strong. And Atkins Direct, a catalog of food products and nutritional supplements for followers of the Diet, has seen …

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In Uncategorized

December 1, 2001




People News

Sandpoint, ID-based apparel cataloger Coldwater Creek appointed Daniel Griesemer senior vice president of retail. Previously, Griesemer held upper management and executive posts at Gap, Gap Kids, and Federated Department Stores.
Dodgeville, WI-based Lands’ End named company treasurer Terry Janes director …

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In CRM, Lists & Data - Buisness

December 1, 2001




Sector Report: Kids’ Catalogers Assess Their Prospects (and Prospecting)

The $155 billion youth market is growing. According to a March 2001 report from the U.S. Census Bureau’s Department of Commerce, 72 million students were enrolled in school nationwide in 1999, up more than 1 million students in ’94. Among the 72 million, 33 million students …

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In Uncategorized

December 1, 2001




Honey, I Shrunk the Dot

There is the real world, and there is the electronic world. Tech shop findtheDOT, Inc., based in Oakland, CA, offers a technology designed to connect the two. The company has developed a device called a power dot, about the size …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

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