April 1, 2002




Variety Pack

It can’t be a coincidence that in just one week, I’ve seen three major articles on diversity, in publications as different as a technology research report, a retail newsletter, and a trade magazine for writers. Of course, diversity has been …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

April 1, 2002




Listings

NEW LISTS
COLLAGE
The roughly 7,500 12-month buyers of Collage catalog spent an average of $85 an order on handmade paper, calligraphy sets, desk accessories, pens, and related writing tools. Seventy-five percent of buyers are women. Collage is a sister catalog of …

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In News

April 1, 2002




Retail Report: Creative Differences

As more retailers mail catalogs and more catalogers open stores, the line between print sales vehicles and retail traffic drivers has become a fine one. Nonetheless, some differences still remain between the two.
“If your catalog’s goal is solely to …

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In Lists & Data - Business-14-05-2013

April 1, 2002




9/11 Fallout Still a Bad Trip for Travel Marketers

As 2001 drew to a close, travel catalogers were suffering the double whammy of a lackluster economy and the post-Sept. 11 fear of flying, not to mention the conflict in the Middle East. These events sent the $584 billion travel industry reeling and …

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In Uncategorized

March 19, 2002




Alloy posts 4Q profit

Teen apparel marketer Alloy (Nasdaq:ALOY) reported a profit for the fourth quarter while also narrowing its net loss for the year.
Net income for the fourth quarter was $1.5 million, compared to a net loss of $6.8 million for the fourth …

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In CROSS CHANNEL: Package Delivery/Distribution, Shipping/Delivery

March 15, 2002




Listings

NEW LISTS
J&L INDUSTRIAL
The 467,374 customers of the J&L Industrial catalog work primarily at manufacturing companies that deal with fabricated metal products, industrial and commercial machinery, and electronic and transportation equipment. They have purchased such products as cutting …

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In News

March 15, 2002




Adam & Eve Scores with Cable Spots

When Adam & Eve launched a television ad campaign in early February, the adult-products cataloger hoped the commercial would garner 25-50 catalog requests a night. Instead, from Feb. 5 to Feb. 18, the mailer captured more than 3,000 requests — nearly 1,000 in one night alone. …

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In International

March 15, 2002




People News

Multititle mailer Lillian Vernon Corp. has expanded its business-to-business division with the addition of three staffers. The Rye, NY-based cataloger hired Brian Mangione as general manager of the division; he was previously executive vice president of sales and marketing for …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

March 1, 2002




Catalog Analysis: The Importance of Tracking Source Codes

As catalog and Web marketers, you need to understand the role and importance of numbers in driving your business. Comprehending everything you can about your customers and prospects is essential. You must gather every bit of statistical, demographic, and psychographic …

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In News

March 1, 2002




In Practice

Ever wonder what makes magazines like Operations & Fulfillment flourish? Many things, we hope, but one of the reasons most trade publications stay in business is that their advice is rarely heeded, and bears trumpeting over and over again.
Take customer …

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