March 1, 2001




People

Cleveland, OH-based catalog and direct mail printer St. Ives announced the promotion of Gary Davis to senior vice president. Davis has also been appointed to its U.S. division board of directors, which oversees the company’s offices throughout the U….

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In Uncategorized

February 1, 2001




Catalog Analysis: The Cost of Acquiring a Customer

Do you measure how much it costs you to acquire a customer? The number of catalogers who don’t constantly amazes me. Internet pure-play marketers tend to be even worse—they don’t realize that knowing what it costs to …

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In News

January 1, 2001




PROFITABLE PROSPECTING

Strategic prospecting can help you cut promotion costs, increase your response rates, and improve the future value of your customers
Postage is increasing! Paper prices are going up! Operating costs are rising fast! Margins are falling! And response rates are …

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In Lists & Data - Business-14-05-2013

January 1, 2001




It’s Official: New Postal Rates in Effect Jan. 7

“Under protest,” the U.S. Postal Service Board of Governors (BOG) agreed on Dec. 5 to implement the rates recommended in November by the Postal Rate Commission (PRC). The new rates take effect Jan. 7.
The PRC-recommended rates call for a reduction …

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In News

December 1, 2000




A Million Mailer March?

Several weeks ago, as part of a roundtable discussion on lists and circulation, I asked a number of catalogers whether the January postal rate hike had influenced their mailing plans. The answer was a unanimous no: Postage – and by …

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In Marketing, Ship

April 1, 2000




Spiegel’s power play

Over the years, Spiegel Catalog has assumed more personalities than Madonna – and for the most part, with less success. The current Spiegel catalog tagline is “Style for Life.” This, in effect, replaces the “Live by the Book” tagline of …

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In Uncategorized

March 1, 2000




DIGITAL CONTENT MANAGEMENT: Need for speed spurs use of digital technology

Speed, simplicity, and profits are what catalogers seek from their digital content management (DCM) system, according to a survey by Menasha, WI-based printer and digital imaging company Banta Corp. of 1,500 executives at catalog companies with annual sales exceeding $20 million.
Sixty …

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In News

December 1, 1999




And we’ll call this fellow `less cranky’

I’m a letter carrier, and I understand completely what you’re talking about. It’s good to see someone in the media actually empathizing with the work we do in the Postal Service. We have a saying where I work when we …

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In Uncategorized

October 1, 1999




Benchmark 1999 Production

This month marks a redesign of our Benchmark survey series. The research results and analysis are now divided into clear survey segments and presented in a format that we hope is more accessible and easier to use and understand. The …

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In News

April 1, 1999




Trolling for customers

Bill Guyre is vice president of the not-for-profit, New York-based Lighthouse Catalog, which sells specialized products for people with impaired vision. Annual sales, less than ñ10 million; annual circulation, 2 million.
Our parent company, Lighthouse International (a not-for-profit foundation that supports advocacy, …

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In News

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