March 15, 2002




Adam & Eve Scores with Cable Spots

When Adam & Eve launched a television ad campaign in early February, the adult-products cataloger hoped the commercial would garner 25-50 catalog requests a night. Instead, from Feb. 5 to Feb. 18, the mailer captured more than 3,000 requests — nearly 1,000 in one night alone. …

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In International

March 15, 2002




People News

Multititle mailer Lillian Vernon Corp. has expanded its business-to-business division with the addition of three staffers. The Rye, NY-based cataloger hired Brian Mangione as general manager of the division; he was previously executive vice president of sales and marketing for …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

March 1, 2002




Catalog Analysis: The Importance of Tracking Source Codes

As catalog and Web marketers, you need to understand the role and importance of numbers in driving your business. Comprehending everything you can about your customers and prospects is essential. You must gather every bit of statistical, demographic, and psychographic …

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In News

March 1, 2002




In Practice

Ever wonder what makes magazines like Operations & Fulfillment flourish? Many things, we hope, but one of the reasons most trade publications stay in business is that their advice is rarely heeded, and bears trumpeting over and over again.
Take customer …

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In Uncategorized

March 1, 2002




Listings

NEW LISTS
GREENLINKS SUPER SHOT II GOLFERS
The nearly 1 million names on this file are active golf buyers and subscribers who filled out a direct mail survey. Predominately male, they ranked golf as their favorite participation sport. Their median age …

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In News

March 1, 2002




Mergers & Acquisitions: Few Wanted to Make a 4Q Deal

Just 21 catalog-related deals were transacted in the fourth quarter of 2001, compared to the 33 deals consummated in October, November, and December of 2000. But given the events of the past year, the relative paucity of mergers and acquisitions is no surprise.
The …

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In News

February 12, 2002




Adam & Eve hit the airwaves

Few print catalogers advertise via TV commercials. Nor do many marketers of adult-entertainment products. Nonetheless, Adam & Eve, a cataloger of adult merchandise, debuted a television ad this week. The 30-second spot is airing between 10 p.m. and 4 a.m. on …

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In International

February 1, 2002




Listings

NEW LISTINGS
QUADRATEC ESSENTIALS
The 391,110-name masterfile of the Quadratec Essentials catalog is now available. Quadratec sells parts and accessories, including hardware, sound systems, and styling products, for Jeep, Ford, and Dodge pickup and compact sport utility vehicles. Customers, 95% of …

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In News

January 24, 2002




DMA aims to refocus interactive subsidiary

The Association for Interactive Media (AIM), which was absorbed by the Direct Marketing Association in 1998, has altered its name slightly, exchanging “Media” for “Marketing.” The name adjustment is designed to reflect the group’s commitment to the use of interactive opportunities …

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In News

January 16, 2002




Movers and shakers

Downers Grove, IL-based general merchant The Spiegel Group promoted Mark Staudinger from vice president of direct media to vice president of marketing. The company also named Paul Keur vice president of sourcing and production; he previously served as managing director …

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In News

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