September 1, 2000




working gear

Harnessing Chaos New killer app battles the Godzilla of multi-channel merchandising; everybody wins!
Every once in a while a system comes along that is so stunning in its conceptual structure, so profound in its philosophical foundation, and so massive in …

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In Channel Integration

September 1, 2000




people

Too Close for Comfort Depending on which surveys you read, online consumers now rank their concern for the security of their personal information above their concerns about the economy, who will win the upcoming presidential election, and the national level …

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In Uncategorized

September 1, 2000




short takes

For Good Measure Effective logistics measurement separates business leaders from laggards, contend the authors of a new study conducted by the University of Tennessee for the Council of Logistics Management. Called Keeping Score: Measuring the Business Value of Logistics in …

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In Uncategorized

September 1, 2000




MERGERS AND ACQUISITIONS

Skittish second quarter M&A activity up just slightly Mergers and acquisitions activity was nearly as subdued during the second quarter of the year as in the first. Just 11 deals involving print or online catalogers were completed in April, May, …

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In News

August 1, 2000




DEMOGRAPHICS: Setting their sites on seniors

Catalogers find that older shoppers do buy online
If online-usage surveys are to be believed, catalogers that target older consumers need not bother investing in their Websites. But several marketers with a sizable percentage of senior buyers have found that …

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In News

August 1, 2000




CUSTOMER SERVICE: Multichannel service strategies

Hiring and training the best reps for multiple selling channels
Phone calls. E-mails. Online text chats. Faxes. Handwritten letters. Call centers as we know them are turning into customer contact centers.
Technology, such as software that enables customer service reps (…

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In News

August 1, 2000




B-to-b e-financing still out there

Despite widespread reports that financing for Internet start-ups – particularly b-to-b portals – has been drying up, the following investment firms each laid down millions on b-to-b portals over the past few months, according to The Industry Standard.
- In …

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In News

August 1, 2000




Quick fix for bike fork recall

Thanks to widespread media coverage and quick vendor response, bicycle catalogers averted what could have been a crisis: a suspension fork recall.
In May, two vendors – Valencia, CA-based Answer Products and Taiwan-based By Us International – recalled about 31,000 defective …

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In Lists & Data - Business-14-05-2013

July 1, 2000




Instant service: Advantages of real-time messages

As an increasing number of people are choosing to shop online and new dot-com merchants are cropping up every day, the competition for business is hotter than ever. But at this point in the evolution of e-commerce, the cyberbattle is …

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In News

July 1, 2000




Being a leader in dot-com times

It’s a dot-com world, incredibly fast-paced and ever-changing. And as a result, traditional catalogers are being threatened by new competition that doesn’t play by the same rules as the rest of us do.
As mailers, we are challenged to creatively …

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In News

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