July 1, 2000




YOUR NEW TECHNOLOGY

Your new business requires more sophisticated technology to connect print, online, and retail worlds
Saying that technology drives catalog marketing is an understatement. In spite of some fits and starts, technology – especially digital technology – continues to have an …

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In Channel Integration

July 1, 2000




YOUR NEW BRAND IMAGE

What you need to know to successfully position your brand for a unified image across various selling channels
In today’s selling environment, there’s no movement stronger than multichannel marketing. And as catalogers and retailers move to the Web, and Internet …

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In Uncategorized

July 1, 2000




YOUR NEW MARKETING PLAN

Your new business requires the development of a marketing strategy for each of your selling channels
At 30,000 feet, all forms of commerce look pretty much the same. The essence of most profitable direct marketing models is the relationship between the …

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In Uncategorized

July 1, 2000




WHAT ABOUT YOUR OLD BUSINESS?

`New’ is nice, `multichannel’ is trendy…but guess what? The print catalog channel has lots of life left in it
The press is full of stories predicting the demise of the printed catalog.
Wellll…as Samuel Clemens said, “Rumors of …

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In CRM, News

July 1, 2000




YOUR NEW CUSTOMER

Are multichannel customers different from print catalog customers?
The answer is no – and yes
When it comes to defining the “new” customer, it’s important to first sort a few truths from myths. Given all the e-commerce buzz, one might …

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In Marketplaces

July 1, 2000




at deadline

PLAYBOY SELLS COLLECTORS’ CHOICE CATALOG Four months after putting its Collectors’ Choice Music and Critics’ Choice Video catalogs on the market, Playboy Enterprises signed a letter of intent to sell Collectors’ Choice to Soundies, a Chicago-based music label/cataloger. Soundies, …

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In News

July 1, 2000




…but lots of interest in e-mail

E-mail marketing among business-to-business catalogers appears to be gaining momentum. Half of the b-to-b catalogers surveyed in the 4th Annual Electronic Marketing survey (see i.merchant, June 2000) say they promote their online catalogs via e-mail. And some b-to-b catalogers have …

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In Uncategorized

July 1, 2000




LIST ROUNDTABLE: Time to pay brokers differently?

Is the traditional brokerage commission structure outmoded? The most recent Catalog Age benchmark survey on lists shows that more respondents than ever pay commissions of less than 20% (once the standard compensation) on their list orders – but at the same …

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In News

June 1, 2000




COMMON MISTAKES IN LIST SELECTION

The art of list selection requires an exhaustive knowledge of your industry, your audience, your program strategy, and fairly complex analytical skills. It also requires teamwork among the catalog marketing and analytic experts, who need to work together to develop …

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In News

June 1, 2000




CIRCULATION PLANS: Holiday Bravery

Holiday mailings will rise – but not to beat the rate hike
Indicators point to a heavy load of catalogs in mailboxes this holiday season. Consider that respondents to the Benchmark 2000 survey on lists plan large circulation increases this year …

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In News

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