December 1, 2001




Point, Click, and Switch Your Colors

You can’t expect a customer to buy an article of clothing without being able to see the colors in which it’s available. To that end, some online marketers have gone beyond the print catalog practice of showing small shots of …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

November 29, 2001




Online shopping index climbs 43% in first week of holiday shopping

New York–The number of consumers visiting e-commerce sites from home and from work during Thanksgiving week increased by 43% from the same week last year, with the number of unique visitors increasing to 50.2 million from 35.2 last year, according to a Jupiter …

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In News

November 27, 2001




Alloy acquires 360 Youth

Teen apparel and accessories cataloger Alloy is also a growing teen media company, as its latest acquisition affirms. The New York-based company has bought 360 Youth, the flagship division of marketing services company MarketSource Corp. 360 Youth provides media and marketing strategies …

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In Marketing

November 20, 2001




What will consumers spend this holiday? It depends on whom you ask

A number of recent studies offer contradictory predictions for consumers’ holiday shopping plans this year. Some studies forecast a gloomy holiday season, with consumers reining in spending. Others project that consumers will spend as much as—if not more than—…

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In News

November 15, 2001




At the GCIC: roundtable homes in on flexibility

Naples, FL—Flexibility, and the lack thereof, was a hot topic at a roundtable discussion at the 2001 Gravure Catalog and Insert Council (GCIC) Conference here. Representatives from J.C. Penney, R.R. Donnelley & Sons, Flink Ink, and Madison International led …

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In News

November 5, 2001




ONLINE EXCLUSIVE: Call to Contact

Some people may still call them call centers, but they’re sporting more than telephones these days. A transition from call centers to full-fledged contact centers is taking place; customers expect to interact with us via media other than the …

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In Channel Integration, multichannelmerchant.com/opsandfulfillment/news

November 1, 2001




List Watch: List Industry Not Immune from Layoffs

Many of their catalog clients, suffering lackluster sales, are resorting to layoffs, so it’s no surprise that several list firms have also trimmed staff or opted not to replace employees who have left.
For instance, in August, Hackensack, NJ-based Mokrynski & …

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In News

February 1, 2003




Listings

NEW LISTS
DELIGHTFUL DELIVERIES
A cataloger/online marketer of gift baskets and gourmet foods, Delightful Deliveries has more than 21,000 12-month buyers and requesters. Customers, 60% of whom are women, have an average household income of $100,000 and spend an average of $80 an …

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In News

February 1, 2003




All Boomers Are Not Alike

Americans 40 years old and up account for 43% of the U.S. population. More important to you as marketers, they account for 73% of all direct marketing purchases. Yet the catalog industry could do more not only to recognize this market’s existence …

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In International

January 1, 2003




Listings

NEW LISTS
QC SUPPLY CATALOG
Nearly 19,000 agriculture professionals have bought work apparel, livestock supplies, farm equipment, and other related items from the QC Supply Catalog during the past year. Seventy-nine percent of customers are male.
Cost: $130/M
Selects: geography, six-month …

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In News

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