June 11, 2002




Live from the ACC: When the Going Gets Tough…

Chicago–Sure, the economy ain’t great. But direct mailers are well positioned to ride out the tough times, according to Donn Rappaport, president of Princeton, NJ-based American List Counsel (ALC). And during yesterday’s opening general session of the 19th …

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In News

June 10, 2002




Live from the ACC: Signs of a Rebound

Chicago–Many marketers are optimistic that the economy is turning around, and that optimism is reflected in increased catalog circulation. In April, circulation was up 15% from that of April 2001, according to list firm Direct Media’s Mail Box Monitor and Catalog …

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In News

June 10, 2002




Live from the ACC: DMA’s Wientzen on What Catalogers Should Do Next

Chicago–Get back to prospecting: That’s the message from Direct Marketing Association president/CEO Bob Wientzen. In an exclusive interview with CATALOG AGEprior to this year’s Annual Catalog Conference, Wientzen said that not only is it time for catalogers …

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In News

June 3, 2002




Survey reveals privacy dichotomy

Nearly 70% of U.S. consumers polled by Jupiter Media Metrix worry about their online privacy. Yet only 40% read privacy statements before giving their personal information to Website. These findings from a survey released June 3 follow a March Jupiter survey in …

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In Uncategorized

June 1, 2002




All Grown Up

We all have to grow up someday, but most of us remember the carefree innocence of childhood, the oft conflicted soul-searching of adolescence, and the achievement of crossing into adulthood. For Marietta, GA-based CoLinear Systems Inc.’s Response Version 7.0 (Rv7), …

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In Opsandfulfillment_warehouse-20-03-2013, Ship

June 1, 2002




Under the Canopy Catalog Reemerges

It’s been a bumpy ride for Under the Canopy, which sells apparel made from organic fibers. Just months after its launch in 1998, fulfillment problems forced the company to shelve its print book and sell solely via the Internet. But three …

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In News

June 1, 2002




East Meets West Via Catalogs

Talk about your niche markets: Catalogers ChinaSprout and Asia for Kids both sell toys, books, and other products specifically for Asian children living in the U.S.
According to the U.S. Census, as of 2000 there were approximately 7.25 million Asian-born …

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In News

June 1, 2002




THE 19TH ANNUAL CATALOG CONFERENCE: Revamped to Help Catalogers Prosper in Challenging Times

The Annual Catalog Conference (ACC) has seen the catalog industry through both highs and lows over the past 19 years. And while this year is shaping up to be an interesting one for the history books for catalogers across the globe, …

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In Email, Lists & Data - Buisness

June 1, 2002




Guts and Online Glory

A wise merchant understands his customer and the evolution of that customer base while having a clear perception of his product and the positioning of his brand.
Of course, it’s difficult to develop this skill set by training alone. A …

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In News

June 1, 2002




The Search Is On…

Van Dyke’s Restorers is pretty happy with the results of its site redesign. With a 450% increase in traffic within three months and a 500% leap in revenue, why wouldn’t the Woonsocket, SD-based cataloger be happy? What’s more, the redesign didn’t involve …

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