February 1, 2000




BENCHMARK 2000 MARKETING

When times are good, budgets typically grow. Reflecting this, more catalogers appear to have increased their spending in many areas of marketing. Take market research. For the decade-plus that Catalog Age has conducted its benchmark survey on marketing, each year …

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In News

February 1, 2000




MORE THAN eye CANDY

There’s a time and place for everything. And when it comes to developing a Website, it’s easy to get carried away with all the technological bells and whistles. Sure, offering cool swirling graphics or fun animated characters might enhance the …

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In News

January 1, 2000




INTERNATIONAL: Lands’ End winks at German ruling

Lands’ End has turned a rebuke from German courts into a sales pitch. In September, Germany’s highest court ruled that the apparel cataloger was violating German law by offering customers an unconditional, unlimited guarantee. The law in question is a 1932 …

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In News

January 1, 2000




ONLINE MARKETING: BATTLE FOR E-DOMINION

Diverse arsenal helps catalogers take on the `dot-coms’
When e-commerce began heating up five years ago, many pundits felt catalogers had the edge over the virtual-only marketers. After all, catalogers had established brands, and fulfillment and customer service capabilities and …

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In News

December 1, 1999




Benchmark 1999: Critical issues

After several years of strong sales, solid profitability, and a thriving economy, catalogers are waiting for the bubble to burst. And a number of them appear to believe that the explosion – and the downturn – will occur within the …

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In News

December 1, 1999




Thoughts about 2000

This month’s question
What do you think will be the biggest issue facing small catalogers in the next year?
Competition with bigger companies, rising production costs, and that little bug called Y2K will all be important issues to grapple …

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In News, WEB CHANNEL: SEO/SEM

December 1, 1999




Contest triples Spiegel’s response

Spiegel wasn’t playing around with its test-mailing of a game promotion. The general merchandise catalog received triple the response from certain segments of its audience following a May mailing that included a peel-off game bound into the book. In fact, …

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In News

December 1, 1999




10 reasons new catalogs: …and what to do about it

Despite the widespread consolidation and increased competition in the catalog industry today, new catalogs enter the mailstream every month. But those now launching catalogs are not necessarily “mom and pops” – entrepreneurial spirits with a great merchandise idea and little …

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In Uncategorized

December 1, 1999




And we’ll call this fellow `less cranky’

I’m a letter carrier, and I understand completely what you’re talking about. It’s good to see someone in the media actually empathizing with the work we do in the Postal Service. We have a saying where I work when we …

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In Uncategorized

November 1, 1999




U.S. Cavalry charges into bind-ins

Advertiser eagerness to place blow-in cards in U.S. Cavalry’s catalog nearly led to a fight between two brokers, according to Carmen Shelton, list/circulation manager for the outdoor sporting goods mailer. Unfortunately, the catalog’s page count, typically around 64 pages, …

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