November 1, 1999




U.S. Cavalry charges into bind-ins

Advertiser eagerness to place blow-in cards in U.S. Cavalry’s catalog nearly led to a fight between two brokers, according to Carmen Shelton, list/circulation manager for the outdoor sporting goods mailer. Unfortunately, the catalog’s page count, typically around 64 pages, …

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In News

November 1, 1999




E-MAIL MARKETING: E-lists: Big bucks, few names

So far, it’s hard to tell if e-lists are worth the price – or the trouble
As more Internet-savvy consumers buy goods online, more catalogers are anxious to reach them via e-mail. Despite the growing interest, however, the number of …

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In News

November 1, 1999




ELECTRONIC CATALOGS: No buzz on DVDs catch on?

DVD-ROMs (digital versatile disc-read only memory) offer greater media capability – more than two hours of video – than CD-ROMs, and seven times the storage capacity, making them a viable alternative for business catalogers.
“If you want to show a …

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In News

November 1, 1999




CLOSE-UP: HENRY SCHEIN – Scheining Knight?

The next challenge for b-to-ber’s CEO
Whoever dusts the cluttered office of Stan Bergman, CEO of healthcare supplies cataloger Henry Schein, should probably demand more money. Lining the wall-to-wall shelf under a wall-to-wall bank of windows are scores of certificates, …

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In Channel Integration, News

November 1, 1999




Targeting John and Susie Coed

The car is weighed down with milk crates full of CDs and trash bags full of clothes for Junior’s big trip to college. But once in his dorm room, Junior feels that it’s lacking that homey touch. Where is he …

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In Uncategorized

October 1, 1999




Benchmark 1999 Production

This month marks a redesign of our Benchmark survey series. The research results and analysis are now divided into clear survey segments and presented in a format that we hope is more accessible and easier to use and understand. The …

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In News

October 1, 1999




Why aren’t we selling direct marketing?

Each week throughout our industry, catalogers formulate and implement plans designed to grow their businesses and gain that competitive edge. As hallway and meeting room dialogues unfold, each department weighs in with solid, well-conceived ideas designed to enhance the company’s …

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In Uncategorized

September 1, 1999




Sears, Wish Book Christmas 1998

The “big book” concept, an endangered species in the United States, is alive and well and thriving north of the border. Hitting the mailbox at an even 1,000 pages, Sears Canada’s Gold Award-winning holiday compendium defies our panel of judges to …

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In Uncategorized

September 1, 1999




A Web of M&A activity

Although the number of catalog mergers and acquisitions during the second quarter remained the same as during the second quarter of 1998, Web-related transactions soared.
Of the 31 mergers and acquisitions during the second quarter of this year, seven – 23% – involved …

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In International

September 1, 1999




Daniel Smith, Reference Catalog 1998/1999

What a daunting task it must be to create a “reference catalog” for artists. Not only must you sell an exhaustive range of media, but your color reproduction must render the colors precisely. And your catalog had better look good, …

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In News

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